· Implementation of UX methodologies for the development of websites for diverse clients in the music branch, with strong focus on research, prototype and feedback analysis, and continuos iteration to guarantee the completion of the project goals.· Cross-team and cross-functional communications to ensure the continuous development of the projects, as well as direct communication with stakeholders.· Creative Conceptualization of several campaigns for the music branch with clients like Thomann, Harley Benton, Millenium Drums (...) The campaigns were mostly on the digital sphere, including the conceptual development of banners (static and/or animated), social media deliverables, among others.· Execution of corporate identity manuals, to ensure the cohesiveness and continuity of different brands of the thomann universe.

· Implementation of design thinking methodologies, to successfully achieve to consumers-profiling, prototype-testing and feedback-analysis, to refine and develop a more accurate design solution to diverse projects.· To enable brand consistency, I have properly followed brand guidelines in the development of diverse graphical solutions.· Mentored clients based on the idea of highlighting their vision of the business while matching it to the experience they wanted to transmit to their customers.

· The need for embracing the new philosophy of the brand in its identity led to an extensive study and analysis, which considered color theory, typographic variations, and semantics, to develop a matching brand identity and establish brand guidelines.· To summarize large amounts of texts into graphics, the design of symbols, diagrams, and infographics to present the information was taken into consideration while creating e-books and blog posts for the client.· Among the challenges of working remotely, one of the biggest tasks relies on the level of engagement and communication inside the team. In this sense, I eectively communicated byparticipating in strategic and conceptual brainstormings and discussions, reassuring my engagement with the project.

· To enable brand consistency and maintain branding guidelines throughout the different channels of the firm, I was assigned the task of leading the visual communication department and work alongside the team of developers.· To develop the website and the app for the digital sales platform, I created wireframes, defined and tested the architecture of the information, established hierarchies and implemented interactivefeatures, keeping principles of usability and responsiveness.

· To develop website layouts and interaction design, thorough research was taken into consideration. The tasks included testing diverse architecture of information structures, determining hierarchies, defining branding guidelines and design infographics, always considering usability and responsiveness.· In order to develop powerful and constructive argumentation, critical thinking sessions were promoted weekly to share the project development and gather feedback.