Chyna Fields, M.A. Email & Phone Number

Washington Dc-Baltimore Area

Proficiently assisted in the elevation of the organization's public image through facilitating impactful media placements, thought leadership initiatives, and maintaining relationships with strategic partners. Through my adept crisis communication strategy, I effectively ensured messaging alignment during complex scenarios. I arranged increased positive coverage and highly sought-after feature opportunities, strengthening the organization's visibility and credibility by cultivating relationships with vital media contacts. I monitored opportunities for proactive media engagement and strategic market positioning. I also conducted media training sessions for executives, spokespeople, and grassroots organizers empowering them to consistently and persuasively convey our key messages, solidifying the mission of The Association.

As Public Relations Manager, I collaborated with cross-functional teams to seamlessly integrate PR efforts with marketing, sales, and business development initiatives. My role encompassed overseeing the creation of compelling storytelling and captivating content across the company's website, social media platforms, and various communication channels, ensuring an impactful brand presence. I diligently tracked and analyzed the effectiveness of PR campaigns, employing metrics such as audience engagement and sentiment analysis to refine our strategies for optimal impact.

Washington D.C. Metro Area

My role encompassed the development of consumer marketing materials and resources to amplify brand visibility and engagement. To ensure seamless cross-functional collaboration, I coordinated strategies that synchronized departmental goals which optimized organizational efficiency. By actively engaging with key stakeholders, I was able to translate project objectives into actionable plans and create impactful outcomes, aligning our overarching goals. Through comprehensive market research, I analyzed the competition landscape to drive informed and strategic decision-making processes.

As Public Relations Assistant, I actively engaged in program planning sessions on behalf of the office director, contributing to collaborative discussions with c-suite executives. My role extended to conducting research on emerging media trends for informed strategic planning. I played a pivotal role in content creation, crafting captivating material for website updates and various social media platforms while adhering to the institution's messaging guidelines. Collaborated seamlessly across departments in order to gather essential information to curate informative and cohesive internal communication materials. I organized and managed documentation, handled filing procedures, and archived press and marketing materials to ensure a structured and accessible record-keeping system.

Master Of Arts - Ma, Integrated Marketing Communications

Bachelor Of Science - Bs, Communications Media: Strategic Public Relations

Activities and Societies: Sophomore Class Event Coordinator, Junior Class Event Coordinator, SGA Executive Historian, SGA Director.

Education record

Activities and Societies: Senior Class Vice President, Writing Club

Education record