Chyna Dama Email & Phone Number

Poughkeepsie, Ny, Us

Shelton, Connecticut, Us

Barnum Financial Group provides a full range of investment and risk management products and services to over 250,000 clients, including individuals and their families, as well as small businesses, corporations, government entities, and not-for-profit organizations and their employees in all fifty states.With offices in Connecticut, Massachusetts, New Jersey, New York, and Rhode Island, Barnum has a team of resources to help create customized solutions to fit your goals and circumstances. Barnum strives to build long-term relationships with each client through understanding, quality service, integrity, and financial education.

New York, New York, Us

New York, New York, Us

Focused on driving the Company’s B2B digital marketing and lead generation efforts managing inbound & outbound marketing initiatives. Exceeded financial goals over 50% in 2015 by applying best practices in demand generation, marketing automation, campaign management, lead pipeline development, and client management.Successes included:Oversaw content management & content syndication programs of specific brands including, Financial Planning, On Wall Street, Bank Investment Consultant, Accounting Today, and Health Data Management. Performed day-to-day email marketing activities including, building email campaigns, database selection, email campaign set-up, scheduling, testing, tagging and deployment of dynamic content-driven campaigns. Measured, analyzed and reported email performance and lead quality.Built and executed multi-touch middle of the funnel and campaign lead nurturing utilizing lead scoring and buyer's journey best practices to differentiate MQLs verses SQLs.Uncovered clients’ marketing challenges and issues then customized a marketing plan to meet their business goals and objectives.Conducted Marketo training- presenting and implementing our best practices guide to various departments throughout the Company.Assisted in heading the advertising department’s inbound and outbound marketing initiatives, supporting the creation of content and channel marketing strategies.

Irving, Texas, Us

Responsible for the development & implementation of the Company’s B2C digital & social marketing strategies & content creation. Managed & analyzed all marketing activities, and engagement & interactivity with the audience of financial professionals. Ensured consistency in voice and cultivating a strong internal & external community around the brand.Successes included:►The ClientWise eXchange™ - the first peer-to-peer virtual learning platform and community built exclusively for financial professionals.Designed, managed, and administrated custom internal client community, conducting forum & topic management, ensuring engagement of all clients, and technical assistance.Measured growth of community- analyzed, reviewed, & reported on effectiveness of new initiatives, and provided direction on improvement & recommendations on topics for the content creation process.►External Community Management - social media engagement, campaign execution & content creation.Managed platforms and associated profiles located in social networking sites including, LinkedIn, Twitter, Google+ and other similar social media outposts, establishing a strong presence, resulting in a constant increase in engagement & audience development.Growing blog subscribers and views by the implementation of an optimized blogging strategy. Increased search engine ranks through title, body, image & meta optimizations, ensuring all articles were optimized through the use of industry-specific niche keywords.Increased landing page conversion rates through LPO, A/B testing & content targeting solutions, extensively increasing the amount of new leads generated.Co-ownership of end-to-end email marketing strategy, design, execution & analysis, improved Company's email marketing benchmarks such as click, open & bounce rates. Ensured daily administration of the Company’s website, creating & developing content, managing usability & design, substantially increasing page views & overall web presence.

Shelton, Connecticut, Us

As Marketing Assistant, I supported the work of Marketing Coordinators and Senior Executives to establish strategies and processes around the marketing initiative for two top producing Financial Services Executives. I was primarily responsible for the execution and management of the team's customer relationship marketing activities, client engagement models, and client service models.Successes included:Extensively managed and maintained CRM/Database software to easily implement online and offline campaigns to strengthen and document lead nurturing and lead generation activity. Daily administration and revamping of the team's website, ensuring pages were optimized with the most current SEO tactics, increasing search engine ranks through the use of industry-specific niche keywords. Implemented and managed email marketing software to successfully create and plan content, and send and track marketing campaigns.Established team's social presence across LinkedIn, optimizing profiles for maximum exposure by connecting with target audience and engaging clients and prospects.Carried firm's brand and supported potential business opportunities by designing and preparing marketing collateral for all sales meetings and seminars. Responsible for reviewing and submitting all new business and customer service requests, ensuring all procedures were suitable and validated.Oversaw maintenance of the team’s professional licensure, sales material and client files, complying with regulations of the firm and safeguarding the protection of clients.