Digital Specialist
Current- Lead digital project management efforts, overseeing large-scale website management and executing a variety of digital marketing strategies; including oversight of the insurance websites rebuild of seniorcareplus.com & hometownhealth.com- Manage Renown's web presence, ensuring accurate, usable, accessible, timely, and relevant content and provider profiles.- Utilized expertise in SEO, SEM, and web analytics to enhance online visibility and drive traffic to Renown's websites.- Develop and manage mobile-friendly website content, information architecture, and layout, aligning with marketing communication strategies and tactics.- Collaborate with marketing and health service lines to promote services and program launches, ensuring alignment with organizational goals. -Navigate project completion by coordinating with multiple stakeholders, obtaining necessary approvals, and acting as a digital project manager for multi-month initiatives.- Manage creative and technical support agencies and vendors, ensuring compliance with Renown policies and procedures.- Maintain confidentiality, acted with diplomacy and discretion, and consistently provided superior service to internal clients, management, and external vendor relationships.