Charlene Zheng Email & Phone Number

London, GB

London Area, United Kingdom

- Developed and executed successful go-to-market strategies for launching games on alternative stores (Amazon, Samsung GalaxyApps, Huawei AppGallery, Xiaomi GetApps, DT Gaming Hubs, and Aptoide), expanding market reach and increasing user engagement by 35% and revenue by 10% in the first 3 months.- Developed and maintained strong relationships with a.

London, England, United Kingdom

- Collaborated with game developers/publishers to optimize game visibility on alternative app stores, devising effective promotion strategies.- Coordinated with internal departments and external store partners for promotions, events, and product insights.- Tracked and analyzed campaign impact to identify growth opportunities and enhance the marketing and.

China

- Successfully boosted social media growth for 10 e-commerce businesses(i.e. Natapar, Doverist), achieving a 30%-50% monthly increase in followers and engagement.- Created captivating multi-platform content, including articles, image posts, and videos, resulting in significant audience growth and engagement.- Developed and maintained an influencer.

Guangzhou, CN, London, UK And Los Angelas, US

- Responsible for user growth, user activity, and paid user growth metrics for live streaming products in the UK, US, Australia, and New Zealand. During the tenure, the cumulative user growth rate increased by 120%, the paid user rate grew by 10% and ARPU increased by 12%.- Built and maintained strong relationships with influencers and modeling agencies in.

Beijing, China

- Managed daily operations for a product with 30 million monthly active users, ensuring smooth operations and high user engagement.- Conducted comprehensive user research, providing valuable optimization suggestions that enhanced user satisfaction and product effectiveness.- Led the creation of a profitable new functional segment, collaborating on.

Beijing, China

- Assisted in building structure and content management system and worked with product, R&D, and algorithm teams to adjust strategy. The retention rate was maintained at 40%, with the highest value reaching 55%; the Notification open rate increased from 8% to 15%, and the feed flow spread ratio increased from 7% to 12%.- Reached out to fashion and beauty.

Master Of Arts - Ma, Digital Culture And Society

Bachelor Of Arts - Ba, English Language And Literature(Business Communication)

Education record

Activities and Societies: German Language Summer School