Charlene Zheng Email & Phone Number

London, Gb

London Area, United Kingdom

- Developed and executed successful go-to-market strategies for launching games on alternative stores (Amazon, Samsung GalaxyApps, Huawei AppGallery, Xiaomi GetApps, DT Gaming Hubs, and Aptoide), expanding market reach and increasing user engagement by 35% and revenue by 10% in the first 3 months.- Developed and maintained strong relationships with a portfolio of game developers and publishers(including NetEase, FunPlus, Top Games, StarUnion etc), ensuring a high level of… Show more - Developed and executed successful go-to-market strategies for launching games on alternative stores (Amazon, Samsung GalaxyApps, Huawei AppGallery, Xiaomi GetApps, DT Gaming Hubs, and Aptoide), expanding market reach and increasing user engagement by 35% and revenue by 10% in the first 3 months.- Developed and maintained strong relationships with a portfolio of game developers and publishers(including NetEase, FunPlus, Top Games, StarUnion etc), ensuring a high level of satisfaction.Monitored key KPIs to evaluate product performance and optimize marketing efforts. Conducted performance analysis to optimise for internal stakeholders and reports for external game publisher partners.- Collaborated with internal teams(Product, LiveOps, Delivery, and Channels Team) and external game developer/publisher partners to coordinate game updates and promotional features.- Analyzed game performance data, identified growth areas, and provided strategic recommendations that resulted in a 30% increase in user acquisition. Show less

London, England, United Kingdom

- Collaborated with game developers/publishers to optimize game visibility on alternative app stores, devising effective promotion strategies.- Coordinated with internal departments and external store partners for promotions, events, and product insights.- Tracked and analyzed campaign impact to identify growth opportunities and enhance the marketing and sales strategy by 20%.- Designed and implemented an efficient reporting system, providing clear and concise monthly and quarterly… Show more - Collaborated with game developers/publishers to optimize game visibility on alternative app stores, devising effective promotion strategies.- Coordinated with internal departments and external store partners for promotions, events, and product insights.- Tracked and analyzed campaign impact to identify growth opportunities and enhance the marketing and sales strategy by 20%.- Designed and implemented an efficient reporting system, providing clear and concise monthly and quarterly performance reports for internal stakeholders, enhancing transparency and informed decision-making. Show less

China

- Successfully boosted social media growth for 10 e-commerce businesses(i.e. Natapar, Doverist), achieving a 30%-50% monthly increase in followers and engagement.- Created captivating multi-platform content, including articles, image posts, and videos, resulting in significant audience growth and engagement.- Developed and maintained an influencer database; built and managed relationships with influencers, assisting in content production, review, and performance evaluation.

Guangzhou, Cn, London, Uk And Los Angelas, Us

- Responsible for user growth, user activity, and paid user growth metrics for live streaming products in the UK, US, Australia, and New Zealand. During the tenure, the cumulative user growth rate increased by 120%, the paid user rate grew by 10% and ARPU increased by 12%.- Built and maintained strong relationships with influencers and modeling agencies in the United Kingdom and the United States, such as BMA Models(UK) and Marquee Image(USA).- Successfully recruited influencers for the… Show more - Responsible for user growth, user activity, and paid user growth metrics for live streaming products in the UK, US, Australia, and New Zealand. During the tenure, the cumulative user growth rate increased by 120%, the paid user rate grew by 10% and ARPU increased by 12%.- Built and maintained strong relationships with influencers and modeling agencies in the United Kingdom and the United States, such as BMA Models(UK) and Marquee Image(USA).- Successfully recruited influencers for the company and app to create diverse live content within the app, including beauty, fashion, singing, dancing, sports, etc.- Built the influencer growth system from scratch, helping them to grow from being unknown when they first entered the app to becoming influential celebrities.- Designed user top-up campaign incentives and wrote requirements documents and communicated requirements points to the development team. Achieved a 4% increase in user paid rate.- Worked with the algorithm team to develop content recommendation strategies and stratify users through user profiling, user content tagging, and user content consumption data. Achieved a 5% increase in user activity.- Collaborated with the marketing team to optimize Google Ads and Facebook Ads, and proposed a solution suitable for A/B Test in the four major English-speaking countries, reducing the team's customer acquisition costs by 3%. Show less

Beijing, China

- Managed daily operations for a product with 30 million monthly active users, ensuring smooth operations and high user engagement.- Conducted comprehensive user research, providing valuable optimization suggestions that enhanced user satisfaction and product effectiveness.- Led the creation of a profitable new functional segment, collaborating on prototypes, design, and seamless implementation.- Assisted in transitioning the product to a live-streaming platform in 3 months… Show more - Managed daily operations for a product with 30 million monthly active users, ensuring smooth operations and high user engagement.- Conducted comprehensive user research, providing valuable optimization suggestions that enhanced user satisfaction and product effectiveness.- Led the creation of a profitable new functional segment, collaborating on prototypes, design, and seamless implementation.- Assisted in transitioning the product to a live-streaming platform in 3 months, recruiting and guiding thousands of content producers to produce 10,000+ daily live content pieces.- Effectively managed core live streamers, built communities via Facebook and WhatsApp, and provided optimization guidance for optimal performance.- Achieved a significant increase in official YouTube subscriptions from 20,000 to 180,000 and mirrored growth on the official Facebook page. Show less

Beijing, China

- Assisted in building structure and content management system and worked with product, R&D, and algorithm teams to adjust strategy. The retention rate was maintained at 40%, with the highest value reaching 55%; the Notification open rate increased from 8% to 15%, and the feed flow spread ratio increased from 7% to 12%.- Reached out to fashion and beauty influencers and maintained the content coworking relationship with them.

Master Of Arts - Ma, Digital Culture And Society

Bachelor Of Arts - Ba, English Language And Literature(Business Communication)

Education record

Activities and Societies: German Language Summer School