Christian Zeller Email & Phone Number

Berlin, Deutschland

Customer acquisition strategy and implementation for Zalando Outlets. Connecting offline and online retail inside Zalando and enabling better cross channel buying behavior.

Berlin Und Umgebung, Deutschland

- Leadership for a team of 9 marketing and design professionals- Strategy development for brick and mortar business inside Zalando- Paid marketing strategy on Google, Social Media, Influencer Marketing, OOH, Offline- CRM, email-marketing and loyalty program development- Seasonal campaign management- 3 Outlet store opening campaigns- Team building and development, team workshops and individual development of team members- Part of the leadership team for Zalando Outlets

Berlin Und Umgebung, Deutschland

- Divisional head for all marketing functions, including Performance Marketing, SEO, Content-Marketing, Social Media, Influencer Marketing and Marketing Design- User acquisition and customer retention- Leading a team of 5 marketing experts- Building up the marketing strategy- Budget planning and controlling

Berlin Und Umgebung, Deutschland

- Divisional head for performance and influencer marketing, brand strategy,cooperations, marketing communication, PR- International marketing for 15 countries in 6 languages (EMEA, LATAM, NAFTA)- Leading an international team of 35 colleagues- Definition of the marketing strategy for all international markets- Development, structuring and staffing of the marketing organization- Profit- and loss-responsibility (ca. 10 Mio. EUR p.a.)

Berlin Und Umgebung, Deutschland

- Divisional head for all marketing-functions- Head of all online retail channels and sales- Leadership with up to 15 team members- Overall budgetary control in marketing and ecommerce (ca. 5 Mio. EUR p.a.)- Profit- and loss-responsibility for the leading sales channel- Scaling of marketing and sales to support the growth of the startup

Baden-Baden

- Division head with power of procuration for all marketing functions- Leadership with up to 10 direct team members- Overall budgetary control (marketing budget ca. 9 Mio. EUR p.a.),incl. budget planning, allocation, controlling- Direct report to the CEO, member of top management- Rebuilding and restructuring of the marketing teamGeneral power to act and sign on behalf of the firm (Prokura)

Berlin Und Umgebung, Deutschland

Product Manager for the paid content product BILD+ of the media brand BILD. Part of the launch team. Post launch responsibility for the commercialization and monetarization of customers inside BILD+. Development of the paid content strategy. Initialization, creation und implementation of strategic cooperations with external partners.

Berlin Und Umgebung, Deutschland

Launch of the ecommerce start-up „BILD Shop“ with responsibility for the strategic online-shop-management. Development and implementation of the comprehensive strategy toensure growth and revenue goals of the online store. Category management and supervision of buying processes (consumer electronics, digital goods, fan-merchandising, sports-fashion). Responsible for planning and executing the comprehensive marketing strategy and all marketing activities. Project Management for the further development of the ecommerce shop concept.

Nürnberg Und Umgebung, Deutschland

Project manager for a complex organisational project according to IPMA standards in marketing and sales of the multichannel mail order business. Creation and supervision of a cross-functional project team, with up to 10 direct team members and stakeholder management with a virtual project group with up to 30 participants.

Responsible for planning all commercial and financial KPI’s, including the entire media plan of a mail-order-catalogue (revenue approx. EUR 300 million pa).

Nürnberg Und Umgebung, Deutschland

Diplom-Kaufmann, Wirtschaftswissenschaften

Certified Project Management Associate Ipma Level D

Abitur