Marc Chémali Email & Phone Number

Amsterdam, North Holland, Netherlands

Prague, Czechia

As the Global Influencer Marketing Lead at World of Tanks, I looked after the global discipline strategy, scaling and growth of the discipline, initiatives and testing of new ideas, streamlining and efficiency [cost vs expected profit of each player], monthly forecasting for rosters of influencers, annual targets and budgets planning, roadmap of events and beats, new tools and platforms, auditing agencies, etc...In addition, I acted as the product owner on an internal proprietary influencer marketing tool developed by Wargaming, and that can help the internal influencer marketing discipline grow independently of external parties.

Beirut District, Lebanon

- Drive sales [including but not limited to up-selling] through well-crafted sales pitches- Lead quality assurance testing and features development on internal influencer management platform through ongoing collaboration with product team- IT tools monitoring [media buying, audience building, etc.] to stay abreast on technological evolutions, latest releases, and best practices to propose cutting-edge solutions to a large variety of clients

Lebanon

- Develop research-driven strategies through a variety of tools and data sources [audien- ce data analysis, psychological metrics, media habits] to meet client objectives, utilizing content creators' organic reach and leveraging their influence over their audience through authentic storytelling and targeted media buying- Design and build engaging content aligned to client branding, overall media strategy and set KPIs- Drive sales [including but not limited to up-selling] through well-crafted sales pitches- Lead quality assurance testing and features development on internal influencer management platform through ongoing collaboration with product team

Lebanon

Beirut District, Lebanon

Downtown Beirut, Lebanon

Aintoura

- Set and implement social campaigns to align with set marketing strategies.- Create and organize on-ground events at the university.- Act as a POC for the university’s social/ media agencies.- Responsible for the thorough testing of the university’s newly launched website and mobile app with their different modules, detecting operational bugs and studying user experience.- Provide engaging content for the university's social accounts.

Sahel Alma - Jounieh

- Manage key accounts.- Set and implement social communication campaigns to align with set marketing strategies.- Identify and approach new potential customers.- Assist the creative team in the pitching process.- Provide engaging content for social accounts.