Implementing annual marketing strategy.Managing annual marketing budget.Creating digital content for website, social media and online advertising.Designing and liaising with print company to create effective and brand consistent marketing material.Managing social media account.Creating email marketing campaigns.Liaising with third party digital marketing company to ensure best ROI for activity.

Implemented annual marketing strategy.Managed annual marketing budget.Maintained relationships with media and PR agencies ensuring most effective performance of strategies.Managed website CMS with written content and graphics while ensuring UX is prioritised.Created digital content for website, social media and online advertising.Designed content for marketing campaigns in line with brand guidelines.Implemented social media plan to ensure maximum creativity and engagement with audience.Created email marketing campaigns.KPI reported to senior management on a weekly basis.Monitored advertising value and presenting summary reports to senior management.

Managing the Hotel's website through a content management system. Monitoring and assessing Google Analytics and AdWords accounts on a daily basis and compiling weekly reports detailing relevant results. Designing all marketing collateral in keeping with brand guidelines using Adobe Creative Cloud applications: Photoshop, Indesign and Acrobat Pro. Creating engaging ezines on a bi-weekly basis.Maintaining company profiles across all third party websites.Creatively managing all social media accounts of the Hotel. Maintaining email databases across all market segments. Managing promotional activity of the Hotel.

2 year graduate placement with IBEC’s Export Orientation Programme where I assisted in the marketing the island of Ireland overseas as a holiday destination.Primary duties included:Liaising with Nordic media to create interesting and informative pieces about the island of Ireland.Organising and participating in group press trips to Ireland for Nordic media.Assisting in the organisation and running of large scale B2B trade roadshows including the COS Roadshow.Managing numerous accounts across all social media platforms. Creating effective content for monthly press releases, e-newsletters and e-zines.Maintaining databases of media and trade contacts.General financial and administrative duties.