Driving the strategic development and growth of the agency through technical innovation, data driven customer engagement, stakeholder management and exceptional client results.- Leading the growth and development of the agency’s digital team, building digital products from the ground up with a focus on providing data-driven, customer-centric solutions that help deliver client outcomes by optimising customer journeys through targeted, personalised marketing efforts- Growing the agency's digital revenue by expanding service offerings, utilising first party data and developing comprehensive integrated marketing strategies that delivered high-performing campaigns that consistently exceeded key objectives such as lead generation, customer acquisition and revenue growth- Fostering a team culture of innovation, curiosity and continuous learning by encouraging the use of emerging technologies and data insights to stay ahead of digital marketing trends, identify growth opportunities and deliver industry-leading results- Collaborating closely with key senior client stakeholders (c-suite) to ensure digital marketing strategies align with their business goals, using data to inform campaign decisions, targeting and ensure measurable growth across digital channels- Securing partnerships with leading technology platforms to enhance the agency’s ability to use data tools effectively (e.g. CDP's), integrating these capabilities into strategic planning and buying to create more impactful and efficient marketing campaigns- Providing guidance and thought leadership to both internal teams and external stakeholders- Client industries include but not limited to automotive, travel, quick-service-restaurants (QSR), not-for-profit, sporting bodies

Led EssenceMediacom's Digital team to deliver cutting edge, integrated campaigns across all digital channels. Delivering a mixture of brand and performance marketing strategies while managing relationships at all levels internally and externally.- Oversaw a high performing team of fourteen across eight clients, managing resource and ensuring project execution exceeded client expectations- Spearheaded the development of the agency’s digital marketing capabilities to maintain a market-leading position. Initiatives included bespoke dashboarding, data-driven feed optimisation, and comprehensive training programs- Leveraged data analytics to design and implement full-funnel marketing strategies, enabling clients to optimise performance across the entire customer journey- Utilised audience matrix frameworks to enhance communication with both potential and existing customers, ensuring tailored and targeted messaging across digital touchpoints- Managed senior stakeholders to foster effective communication, collaboration, and operational efficiency across the agency- Shaped the agency's strategic direction as a key member of the leadership team, driving business growth and innovation- Delivered thought leadership internally and externally to help stakeholders understand and navigate emerging industry trends and key drivers affecting their business- Collaborated with strategic partners, such as Google and Meta, to ensure best practice was followed for maximum efficiency- Increased agency profitability by securing new business through successful pitches and growing existing client relationships- Client industries include but not limited to Government, retail, automotive, education, not-for-profit, travel

Three-month contract within the Marketing team to build out custom-built audience and measurement capabilities.

Managed the paid media plans within the agency to allow brands to deliver a personalised digital experience across all channels to increase customer satisfaction, drive brand preference and deliver higher marketing ROI.- Planned and executed strategic media plans using a mixture of paid, owned and outbound digital channels- Utilised data to better understand target markets and identify gaps within the client’s business- Developed audience frameworks that allow for prioritisation and segmentation of audience targeting to minimise wastage- Established the paid media process within Accordant, including best practices, planning and execution processes- Managed Accordant’s digital partner relationships and negotiations with networks, data providers and publishers- Utilised the full Adobe Martech stack, including Audience Manager, Analytics, Ad Cloud, Adobe Target and Experience Manager- Responded to and presented pitches across multiple industries to successfully win new business and retain current clients- Client industries include but not limited to financial services, retail, and education

Key lead in Publicis Groupe’s specialised full-service agency team built specifically for Procter & Gamble. Helping build the Procter & Gamble brand in the UK from creative ideation through to media buying. - Winner: 2019 Campaign Awards UK Agency Team of the Year - PG One team - Managed and reviewed the planning and implementation of the digital media strategy (programmatic, social, partnerships) across more than 25 brands in the UK- Managed projects such as onboarding new partners, building new client solutions, implementing and measuring the success of test and learn campaigns, distributing learnings, deployment of PG One’s new innovative influencer process and platform- Future proofing Procter & Gamble’s digital media, including new media solutions and measurement framework - Internal and external pitching of campaign plans, post-campaign analysis, strategy changes and investigating macro trends- Use of tools such as Google Analytics, Nielsen, Meta, X, Pinterest, 4C, MOAT, Tableau to analyse campaigns and brand insights- Ensuring that P&G’s strategy was futureproofed for GDPR migration

Built the strategy and planning of performance marketing channels for the UK’s largest online recruitment portal consisting of eight job boards with over 4.8m monthly unique users. - Ensured traffic was targeted and directed correctly, based on candidate suitability to one of the eight websites within the Stepstone UK network including Totaljobs, Jobsite and Caterer- Managing the investment in Paid Search (SEM), Programmatic and Aggregator teams and ensuring that spend and performance are in line with the traffic strategy and overall KPIs- Researching, developing and testing new means of generating traffic - Working closely with the internal product and UX teams to ensure that all sites were consistently optimised and working as efficiently as possible to deliver accurate targeting and lead generation- Working closely with the leadership team to ensure that business objectives were met- Using reporting tools such as Adobe Analytics, Google Analytics, VisualIQ, Marin, ComScore, SimilarWeb, Excel and Tableau

- Strategizing and implementing campaigns in order to successfully achieve clients’ objectives- Daily monitoring of campaign progress on a day-to-day basis, ensuring that they deliver efficiently and on time- Analysing the daily reporting results and optimising accordingly using various tools- Creating deep and clear reporting as well as learnings to ensure effective and progressive planning for future campaigns - Working across a variety of in house and external tools including DoubleClick for Publishers, DoubleClick Manager, AppNexus, Nielsen Insights, etc.

- End to end digital campaign management; ensuring ad campaigns are implemented correctly, trafficking these and ensuring the correct campaign setups with optimised audiences tailored to the client’s needs- Responding to commercial campaign briefs, providing guidance on data and options for improving targeting- Campaign optimisation based on KPI’s to ensure full delivery and efficient ROAS for clients- Scheduling and maintaining advertising delivery for all online advertising campaigns across ten different websites- Daily tracking and reporting on recommendations to ensure campaign and website optimization- Website analysis and reporting to identify opportunities and discrepancies- Building relationships with key people in the global business to ensure successful and cohesive website development, launch and management - Delivering monthly reports to management and Haymarket Executive Board on performance of all campaigns and website activities- Using compliance data, customer satisfaction, and other KPIs, conduct regular trend analysis and identify areas of improvement- Extensive knowledge of Doubleclick For Publisher, Google Analytics, Lotame, Microsoft Office including Excel, Moat, and Salesforce/Adbook

- First point of contact for financial services professionals and their support staff with enquiries and issues- Building and maintaining the integrity of Macquarie’s relationships with advisers and clients as well as internal stakeholders- Facilitating a solutions-based client service and providing end to end accountability in a timely manner- Accurately recording information for client interactions including sentiment in customer relationship management systems identifying trends and areas for improvement - Learning and maintaining knowledge of the technical aspects of Macquarie’s core and specialised retail banking products as well as developing a understanding of all of Macquarie’s products- Ensuring that AML (Anti-Money Laundering) standards and procedures are met and adhered to- Identify leads, value-adds and solutions for advisers and clients- Additional support in cash solutions, client service, insurance and correspondence teams