Ciara Williams Email & Phone Number

Toronto, On, Ca

As a Product Marketing Manager, I am responsible for: - Partnering with Product Owners to develop positioning, messaging and materials that resonate with ET Group's ideal buyer personas- Being an expert on ET Group's buyer personas and their key buying criteria- Developing innovative marketing programs and assets that drive demand by following the flywheel framework (attract, engage, delight)- Supporting ET Group's sales process; training the team on the problems we solve for; developing tools and collateral and teaching them how and when to use them

Toronto, Ontario, Canada

At ET Group, my core responsibilities include:- Researching industry related hot topics- Identifying and developing content with subject matter experts (e.g. digital ads, web content, social media, blogs/articles, downloadable content (whitepapers), presentations, and proposals.)- Writing clear and compelling marketing copy - Collaborating with ET Group's visual designer to illustrate written content- Conducting keyword research to maximize web traffic- Crafting content funnels to convert leads- Defining content marketing KPIs

My role at bebo mia entailed: - Communicating company and program inefficiencies and areas for improvement with the bebo mia team.- Contributing to the development and drive of creative and strategic vision of bebo mia’s digital marketing campaigns.- Oversight and management of all social media channels including content creation and posting; engaging in comments; liking and commenting on other relevant posts and channels; responding to direct messages in a timely manner.- Contributing to consistently increase bebo mia’s brand awareness, reach, and engagement across all channels through innovative, exciting marketing methods and campaigns.- Creating accessible ways to guide folks through anti-oppressive concepts (i.e. memes, infographics, etc.)- Continuously networking and focusing on community expansion; relationship building and maintenance with former and current bebo mia students and community members.- Connecting to folks doing interesting and complementary initiatives. (i.e. Collaboration/networking opportunities with other businesses or channels etc.)

Toronto, On

With an education focused in communication strategies and analysis of research and statistics, I have a deep fascination with media (traditional and online) and the various ways in which both can be engaged with in order to produce results for everyone looking to promote their business and skillsets.As my main goal is to work in the field of copywriting and publishing, I look for as much hands on experience as I can get. Here's what I can help you with:-Brand expression: What is your brand all about and how can that be portrayed?-Consumer Analysis: What are you trying to sell and to who? Is there anyone who may be interested in your product or service that you haven't thought of, and how can you reach them?-Media reach: What platforms are best to reach the customers that you want? When are they most likely to see it? How will you manipulate platforms to ensure exposure to the most viewers possible?-Language: What are you going to tell your audience to make them interested? What information do you want them to take away from your campaigns? Is your message accessible and easy to understand?I help various writers, industry peers and independent entrepreneurs answer these questions in a way that is effective, ethical and creative.

Toronto, On

As someone with advanced literary and an education focused on research/writing skills, I often take on the task of assisting students and other writers in their projects. By helping fellow peers with their grammar, coherency, syntax, colloquialisms and other aspects of the written language, I have seen many of them receive higher grades, praise and better confidence. I also assist with finding proper research sources that are accurate, educational and well-rounded as to provide better information for both the writer and their intended audience. This helps to improve their ability to make sound arguments, fill in any informational gaps and find new conclusions that have not yet been discussed or utilized by the world, academically or socially.

Toronto, Ontario, Canada

At Brokerlink, my day-to-day role included: - Ensuring proper and detailed documentation of all transactions, communications and other files in Brokerlink's Customer Relationship Management system to maintain efficient workflows- Enthusiastically handing telephone and email communications between Brokerlink, clients, and insurance companies to complete sales, policy changes and solve problems quickly and without escalation- Efficiently handling emails in the Brokerlink Service Team inbox quickly, while ensuring that Brokerlink's brand voice was consistent in all communications- Actively listening to clients' questions and concerns while quoting and selling automobile, property, and boat policies that best met client needs- Remaining up to date on carriers' underwriting rules, insurance market changes and industry news, in order to keep clients better informed and predict changes to client needs- Consistently making sure that clients are aware of fun marketing campaigns and broker feedback surveys

Toronto, Canada Area

As a Full Time Sales Representative at Koodo, my everyday goals were:- Educating consumers about Koodo's reputable network in order to turn "lookers" into buyers- Curating mobile plans and devices for individual customers based on their lifestyle, preferences and personal needs. - Managing my own Customer Relationship Management file, where I booked appointments for clients, made notes about client wants and needs and contacted clients when appropriate, allowing me to exceed personal KPIs- Implementing Koodo’s in-store Visual Marketing displays, including placement of accessories, creating unique whiteboard signage and refreshing easy to access pamphlets and flyers, attracting increased foot traffic- Consistently updating fellow staff-members regarding marketing campaigns, product launches and company news in order to leverage sales and prove that Koodo employees were confident and professionalWhen I was not busy servicing our valued clients, I was ensuring that the store is in proper working order via tasks such as:-Stock counts-Warehouse/product transfers-Security testing -Maintaining the cleanliness and professional appearance of the store

Toronto, On

As a leader and supervisor at the Journeys flagship store, my role included:- Hiring, training and coaching staff in product knowledge, best selling practices and how to communicate with various types of customers and discuss their specific needs- Meeting and/or exceeding daily, weekly and monthly sales goals, both personally and as a store and passing Monthly Performance Reviews with a consistent score of 100%- Spearheading all Visual Marketing changeovers, and creating displays according to top-selling items, frequently asked-about brands and products included in any in-store promotions, while maintaining the aesthetic of corporate provided signage- Ensuring a fun, safe and overall enjoyable atmosphere for both customers and staff to boost camaraderie and influence a positive consumer experience-Staying up to date with inventory, stock shipments, loss prevention and damaged items-Effectively communicating with others on our management team to ensure full-awareness and proper procedures are taking place in the store at all times pertaining to all matters of running the business-Opening and closing the store; ensuring the store is always presentable and audit-ready-Supervising the sales floor in the absence of higher management

Toronto, On

As a part time key-holder, I was also appointed the responsibility of keeping control of our store's inventory. My job was to ensure that:- All items in inventory were accounted for and in their proper place- All shipments were properly received in a timely and accurate manner- When an item was missing/stolen/inconsistent with what is documented in our computer system, that the correct personnel were notified and follow up when necessary- All damaged items were accounted for and handled according to company procedure - All customer orders were properly fulfilled, and that the necessary paperwork for each order was processed correctly - The Stock Manager and other Stock Associates were kept up-to-date on any issues with shipments, visual merchandising, customer orders, missing items, inconsistencies and/or damaged merchandise - When our Stock Manager was not present in the store, I ensured that Stock Associates were held accountable for their responsibilities

Toronto, On

Originally hired as a seasonal Sales Associate at the Newmarket location in October of 2015 and returning permanently in May of 2016, I was soon after transferred to the Flagship store at the Toronto Eaton Centre in August of 2016. After approximately six months I became what is referred to as Senior Staff, taking on more hours per week and higher sales targets. Every shift I: - Performed and advised fellow staff members on Journey's Six Selling Behaviours in order to better interact with customers and increase sales- Properly navigated the cash registers and POS system quickly and precisely- Filled out customer order forms if a product was unavailable in our inventory in order to keep up conversions when sales would have otherwise been missed- Encouraged customers to buy multiple items and/or bigger ticket items by explaining key benefits and features of Journey's products, based on personal information gained through active listening

Postgraduate Degree, Digital Media Marketing

Coursework focuses heavily on SEO optimization, identifying and researching target markets, and creating and implementing successful.

Bachelor Of Arts - Ba, Sociology

Coursework focused on analyzing social behaviors, understanding needs and wants of groups and communities, and performing in-depth primary.