Ciara Donnelly Email and Phone Number

• Digital transformation- establishing cost effective lead generation campaigns • CRM specialist- developing and delivering segmented campaigns and establishing ROI• Set & monitor internal and stakeholder KPI's• Stakeholder relationship management • Developing collateral for both sales and business development departments • Working with quarterly marketing budgets for independent media buys and social sponsored campaigns to deliver against global targets• Developing weekly and quarterly reports for market heads

Initially hired as a content writer I took over as marketing manager within a year. Highlights included re-branding the fashion and beauty business for the UK market as well as branding and launching a retail unit during my time there. The role was incredibly multifaceted balancing between digital and lead generation, brand development and business development. Key duties:• Establishing a segmented digital sales funnel • Brand development including collaborations with MAC, Givenchy and L’Oreal• Stakeholder management of all digital agencies • Securing and managing celebrity endorsements • Offline content management across TV segments, national press and brand collateral • Online content management across all digital platforms • Establishing a mobile optimised website from concept to creation• Establishing ROI across all campaigns

Modern Green is one of Ireland’s top experiential agencies. My role as an account exec centred on taking suburban publicans into the digital age in order to strengthen their footfall. • Account management including implementing brand strategy both online via social media management and offline via weekly event management • Content developer for social media accounts and blogs • Social media campaign strategist • Producing weekly vox-pops for the companies website and blogs

• Weekly columnist and photographer for the global online magazine • Social Media Strategist for the Irish digital publication of the magazine across Twitter and Facebook, that included hosting live Q&A Twitter sessions with our customer base• SEO Developer for the Irish market, which involved merging current affairs and popular culture in Dublin to fit within the brand’s global fashionable edge.