Ciara Halpin Email & Phone Number

Ireland

Ireland

Ireland

Deliver strategic projects, within key performance indicator targets, that contribute to the development of the Supporter Marketing annual operational plan. Consistently analyse results, interpret trends, and provide recommendations on strategic marketing direction. Create and implement tactics for donor development and cultivation.Full campaign management and execution in line with prescribed deadlines. Including briefing of agencies, sourcing/development of materials, managing data selection criteria, copy development, managing the approvals process, proofing, briefing Donor Care Team, campaign analysis and reporting, managing costs and invoice processing.Manage supporter development activity, to improve supporter retention and giving levels of current cash and regular giving supporters using techniques such as direct mail, telemarketing, emails, online marketing, and social networking.Monitor and report on budgets and assist in building future expenditure and income targets.Work as part of the Supporter Marketing team to reach strategic targets.Working closely with the Direct Marketing Analyst to review direct marketing campaigns and ensure that information is used to maximize income for future campaigns.Ensuring that campaigns are where possible integrated or co-ordinated thematically, creatively and/or by target audience to maximise impact.Working with the Supporter Marketing Manager to implement, and where necessary review the Emergency Fundraising StrategyAssist in the training of external agencies, effectively communicating the work of Concern to key representatives.

Working with the Public Fundraising Manager to implement, monitor and develop the direct marketing strategy, engaging supporters.Development of our digital and social media strategy, testing and innovating for fundraising and marketing purposes.Develop engaging fundraising appeal propositions from concept to delivery to highlight the work of our services to current and new donors.Project manage multi-media above and below the line campaigns annually targeting warm and cold audiences, from proposition and creative development stages to completionWorking with on CRM and creating Data Insights to segment data, with a strong focus on donor acquisition and generating cash income.Working closely with Public Fundraising Manager and team to develop multi-stage acquisition strategies and digital fundraising.Tracking, reporting, analysis and identifying trends in campaign results and donor development KPIs, including ROI, average values, retention rates, enhancement numbers etc.Coordination of key lifecycle communications working with telephone and direct marketing partners to ensure that all donor relationships are leveraged, enhanced, and retained longer.Working with fundraising team colleagues to map out donor journeys, develop and deliver targeted communications plans and integrated campaigns.Working with the Donor Care Coordinator to identify opportunities for increasing response of donors for tax efficient giving (tax back programme) through proactive calling, follow up, and top up call coordination.Content creation for online channels & EDMs. Management of budgets.

Developing and maintaining relationships with clients and act as the primary day-to-day point of contact for key clients.Liaising with creative, insight and account teams to manage the conceptualisation, development, and execution of client campaigns.Ensuring the delivery of client projects on budget, on schedule and to the delight of clients.Preparing – in conjunction with the Head of Client Campaigns and Strategy Directors – briefs for client campaigns.Conducting briefing interviews.Leading client presentations.Managing client feedback and amends.Preparing and managing campaign budgets and ensure invoices are issued in a timely manner.Preparing and monitoring campaigns projections and targets and compile results for all client campaignsWorking with the Head of Client Campaigns and the Insight Team to analyse campaign and other fundraising results and data to provide insight for Ask Direct and our clients.Identifying training and development opportunities for team members to enable them to reach their greatest potential.Providing mentoring, support and performance appraisal for direct reports.Conducting regular one-to-one progress meetings with direct reports

Work with the Account Managers to deliver projects for clients.Act as the day-to-day contact for clients.Source quotes from suppliers.Ensure third party suppliers deliver work on schedule.Provide quality control for print and production work.Check and approve artwork, print proofs and data proofs.Liaise with creative teams and provide creative feedback.Provide administrative support where required.Provide additional support to the client management team where required.

Social Media Manager of all online platforms Working closely with digital agencies to implement and create online campaigns across the corporate, community & events teams.Rolling out in-house online campaigns via social media & online advertising. Using Google Analytics to assess campaigns & identify possible growth areas Monitoring all SEO initiatives and tactics for dubsimon.ieCreating & updating Adwords campaigns for the corporate, community, events & fundraising team based on upcoming campaigns & events Updating website content and structure for Dublin Simon & other communitiesProducing & delivering monthly internal EzineDelivering email marketing campaigns and monitoring ROI Monitoring and analysis of published and online mediaCommunicating with donors on all social media platformsDelivering exceptional customer service to donors via social media & responding to all queries in a timely fashionMonitoring the CEO’s calendarGeneral office duties – ordering office supplies, answering phones & dealing with donors.

Bachelor Of Science (B.Sc.), Event Management

Higher Diploma In Liberal Arts