Ciara Schmidt Email & Phone Number

Germany

Germany

Helping businesses unlock and quantify the potential of a data-driven retail media strategy by transforming customer engagement and driving measurable business impact. Developing pragmatic, goal-oriented action plans tailored to the specific needs and circumstances of each client by leveraging deep retail industry expertise to design rapid, efficient implementations that accelerate time to revenue and mitigate risks.

• Global Retail Media consultant for digital growth• Head of all existing and new technology partnerships (Meta, Pinterest, Google, The Trade Desk, ITV, Channel 4, LiveRamp, Infosum), identifying commercial opportunity, running RFPs, managing OPEX and profitability as well as revenue targets and strategy to achieve this.• Mange full end to end onboarding of new partners from contract negotiations through to privacy/legal approvals, testing and launching.• Support Sales and Client teams with subject matter expertise, leading on business pitches to priority target accounts.• Align with marketing, product, data science, campaign management and technical teams to deliver growth for Tesco Retail Media UK.• Produce thought leadership white papers, presentations, and roadmaps.• Squad lead in agile ways of working and pipeline management with senior stakeholders.

Germany

- Leading our offsite expansion strategy for partner retailers globally- Expanding and deploying new partner platforms globally- Lead consultant on offsite media- Post-cookie expert- Clean room expert

- Product Management - Project & Process Management- Deployment lead for digital offsite media capabilities for global retailers- Media strategy lead for digital transformation and expansion

- Execution lead for all offline media campaigns (SMS, E-Mail, Direct Mail) as well as managing the on-time delivery of online (Targeted Display & Facebook) campaigns.- Managing the E2E pipeline of Brazil and Chile media campaigns, coordinating with the account managers, sales, data science and retailer teams- Tracking performance daily and delivering quarterly performance figures on all campaigns- Owner of SLAs and process management and implementation- Owner and creator of product catalogue for direct marketing channels and scheduling capability

São Paulo Area, Brazil

- Account manager for SMS, EMKT and Direct Mail channels for two Brazilian retailers- Designed SLAs and processes for media execution- Delivered measurements and insights for media campaigns including programmatic, Facebook and direct marketing channels

Germany

- Leading PCS and pan-European Co-Op campaigns with airlines- Coordinator of EMEA campaigns - Content creator and campaign manager for paid content advertising- Delivered measurement reporting using Google Analytics and agency dashboard tool

- Administrative lead - Coordinator of press trips - Creator of monthly press e-zine and content on the press website- Assistant organizer and run events and workshsops in business tourism and trade departments. Represented Tourism Ireland at consumer and trade fairs.

Frankfurt Am Main Area, Germany

The Ibec Global Graduates Programme places graduates attracted by an international career on paid work placements with leading companies over 24 months. As part of the programme I was placed at Tourism Ireland as a Marketing Assistant in Frankfurt, Germany, while also completing a Postgraduate qualification in Global Business Leadership with Dublin Institute of Technology

Dublin

Carried out IT market research on behalf of companies such as MacAffee, Symantec and Veeam by contacting IT managers in Germany, Austria and Switzerland. Translated IT reports and white papers into German and regularly exceeded daily sales targets.

Germany, Austria, Spain

• Directed summer camps for Camp Adventure and the European Space Agency (ESA). • Trained new staff.• Developed educational learning modules for new councillors. • Developed and conducted leadership module for Chinese group.• Coordinated a team of 15 staff members. • Liaised with children, staff, parents and local businesses in English, Spanish and German.

Msc In Global Business, International Sales & Marketing, Second Class Honours, First Degree

Courses include international sales & marketing, project and process management, digital marketing, intercultural work environment.

Tsm German & Spanish, German And Spanish Language And Literature, First Class Honors Degree

Activities and Societies: Trinity Ladies Rowing Team, Treasurer of Journal of Literary Translation (JOLT), German Dept. Drama Club.Course.