Ciara Castro Email & Phone Number

Burbank, CA

• Develop and implement online marketing campaigns for key New Release and Theatrical Catalog home entertainment releases on a global basis; execute 20+ campaigns per year.
• Drive online strategy, manage budgets and oversee all aspects of execution, including original content development, online media, online publicity and social media.
• Collaborate with internal stakeholders (brand marketing, creative services, digital distribution, direct-to-consumer, legal) to strategically integrate online campaigns into overall marketing plans.
• Hire and manage external agencies and vendors.

Burbank, CA

• Developed alternative in-theater programming concepts including live sports and foreign language content, as part of the newly formed Digital Cinema & Cinema Programming group.
• Conducted market research, performed consumer analysis, developed a marketing strategy and explored financial implications for new Spanish-language cinema programming initiative.

Los Angeles, CA

• Project managed and executed over 70 customized multi-platform promotions and sponsorships on Cartoon Network and Adult Swim for advertisers in the West Coast territory.
• Developed sales and marketing proposals to secure incremental media commitments from advertisers, generating additional revenue for the network.
• Served as the liaison between the creative team, sales group and advertising clients, overseeing the development and approval of all on-air, online and off-channel promotional elements.
• Managed key client relationships in categories including: movie studio, video game, toy and QSR.

Burbank, CA

• Worked with the VP of Promotions to identify, develop and execute all media promotions and sponsorships for Warner Bros. Pictures, Warner Home Video and Warner Independent Pictures.
• Collaborated internally with media planners and buyers to negotiate and secure value-added opportunities based on Warner’s media budgets.
• Coordinated the development and approval of all promotional elements, including on-air spots, online creative, print ads, on-site elements and sweepstakes rules.

New York, NY

• TEEN PEOPLE MAGAZINE: Assisted the Creative Services Manager and Senior Designer in the development and execution of marketing collateral for reader and client events, including the design of in-book promotional pages.
• SPORTS ILLUSTRATED WOMEN MAGAZINE: Played a key role in organizing and overseeing the magazine’s sponsorship of sports-related events in the tri-state area, including the Ironman Triathlon in Lake Placid and a USTA.

Mba, Marketing; Entertainment, Media & Technology

B.A., Communication; English Literature