Ciara Colón

Ciara Colón Email and Phone Number

Marketing Specialist @ People Driven Credit Union
Allen Park, MI, US
Ciara Colón's Location
Allen Park, Michigan, United States, United States
Ciara Colón's Contact Details

Ciara Colón work email

Ciara Colón personal email

n/a
About Ciara Colón

As an Innovation & Brand Experience Lead at People Driven Credit Union, I work directly with the Vice President of Marketing to manage all marketing efforts for over 28,000 members. Through my career with PDCU, I have been promoted from a summer intern, to a Marketing Specialist, and now to the Innovation & Brand Experience Lead.My passion is social media, where I create engaging content, run paid ads, and monitor the platforms for trends and feedback. I also craft e-blasts, design print and in-branch materials, and organize events to support the brand objectives and drive sales. Thanks to our talented team of two, we have consistently reached or exceeded our monthly sales goals.I hold a BA in Communication and Business Studies from the University of Michigan. I have also earned two Hootsuite certifications in social marketing and platform management, demonstrating my skills and knowledge in digital media. I am looking for a position that allows me to utilize my creativity, strategy, and communication skills to enhance a company's overall marketing efforts.

Ciara Colón's Current Company Details
People Driven Credit Union

People Driven Credit Union

View
Marketing Specialist
Allen Park, MI, US
Employees:
66
Ciara Colón Work Experience Details
  • People Driven Credit Union
    Marketing Specialist
    People Driven Credit Union
    Allen Park, Mi, Us
  • People Driven Credit Union
    Innovation & Brand Experience Lead
    People Driven Credit Union Feb 2024 - Present
    Southfield, Michigan, Us
  • People Driven Credit Union
    Marketing Specialist
    People Driven Credit Union Aug 2021 - Present
    Southfield, Michigan, Us
    Promoted from summer intern to now the credit union’s only Marketing Specialist (equivalent to Marketing and Brand Manager) as we merge with another credit union and service over 28,000 members, I work closely with the Vice President of Marketing to manage all marketing efforts. I primarily focus on social media content creation, paid social media ads, mass email creation, print/in-branch marketing, and event organization. Our talented team of two has allowed the credit union to reach, and sometimes exceed our monthly sales goals. DIGITAL MEDIA•Manage social media platforms (Instagram, Facebook, LinkedIn, and Twitter) with a combined 1.6k followers. •Crafted e-blasts to support brand objectives and drive sales. •Strategically design and create all content to fit brand guidelines.•Interact with followers to boost engagement.MARKETING & INNOVATION•Develop marketing campaigns to drive foot traffic and increase membership.•Develop the credit union's first youth debit card program that is currently in the works.•Compose all copy for company social media, in-store signage and marketing collateral.•Composed all email marketing to include current promotions and drive conversion.•Organize invitations and admissions for our virtual home buyers classes.
  • People Driven Credit Union
    Marketing Intern
    People Driven Credit Union May 2021 - Aug 2021
    Southfield, Michigan, Us
    I had the opportunity to be a marketing intern with People Driven Credit Union for my 2021 summer semester. RESPONSIBILITIES•Assisting with daily administrative duties.•Monitoring all social media platforms for trending news, ideas, and feedback.•Researching and evaluating competitor marketing and digital content.•Contributing to the creation of print collateral, email campaigns, and social media content.•Developing and presenting a new marketing campaign to the senior management staff.
  • Bob'S Discount Furniture
    Sales Representative
    Bob'S Discount Furniture Apr 2019 - Aug 2021
    Manchester, Ct, Us
    Experienced and results-driven furniture sales associate with demonstrated communication and problem-solving skills that allowed me to qualify for Best of Bob's 2020.RESPONSIBILITIES•Consistently exceeded weekly sales goal of $15,000.•Studied all furniture products to provide knowledgeable customer service.•Recommended furniture and other add-on products to customers based on their needs and style preferences.•Maintained knowledge of competitors' ongoing sales and promotions to be able to combat and support our no sales and no gimmicks policy.HIGHLIGHTS•Awarded Best of Bob's 2022 for reaching $700k written sales as a part time employee.•Finished 2020 in the top 10% of the region based on performance.•Awarded for my 98% customer satisfaction rate through the pandemic.•Qualified to train and coach new sales employees.
  • Salon 621
    Salon Coordinator & Marketing Manager
    Salon 621 May 2018 - Apr 2019
    Southgate, Mi, Us
    Handled client relations and communication, and always found new ways to create marketing opportunities. RESPONSIBILITIES•Handled client relations•Managed schedules for 8-12 stylists•Confirmed appointments prior to visits to maximize stylists' time•Managed all operations through specialized computer system•Utilized phone call, text message, email, and social media for communication with clients•Managed salon's recycling efforts•Designed all print marketing material•Created and managed all social media accounts on various platforms to attract potential clientsHIGHLIGHTS•Created social media accounts bringing in a combined total of 3,000+ new followers to attempt to convert to clients•Introduced the idea of recycling salon waste and encouraged the salon to join Green Circle Salons in order to begin reducing their carbon footprint•Contacted a local news station to feature the salon and introduce the salon as a new Green Circle Salon to create positive press and drive new business in
  • The Perfect Dress
    Store Manager
    The Perfect Dress May 2015 - Apr 2018
    Promoted from sales associate to store manager. Through this promotion, I managed both the special occasions store and bridal salon.SALES•Maintained strong product knowledge with various dress designers and styles.•Met or exceeded all quotas, resulting in my promotion within 8 months.•Drove sales primarily off of word of mouth referrals.ASSOCIATE DEVELOPMENT•Reviewed sales performances to craft individual coaching for each associate.•Hosted interactive and inspirational sales meetings.•Conducted contests amongst the team to drive sales, celebrate achievements, and promote team bonding.STORE MANAGER DUTIES•Managed 2 stores and 10-15 associates at a time.•Developed employee schedules based on store needs.•Managed all social media accounts (Instagram, Facebook, and Snapchat).•Reviewed and evaluated sales with the owner to identify areas of opportunity.•Created window and in-store displays to correlate with current seasons and trends.•Assisted owner with purchasing of new inventory.•Developed a new appointment process by creating a unique experience for the bride and bridal party with different offerings.•Maintained cleanliness of both stores.

Ciara Colón Skills

Microsoft Office Customer Service Management Leadership Project Management Time Management Sales Sales Management Event Planning Training Negotiation Team Building Social Media Marketing

Ciara Colón Education Details

  • University Of Michigan
    University Of Michigan
    Communication And Business Studies

Frequently Asked Questions about Ciara Colón

What company does Ciara Colón work for?

Ciara Colón works for People Driven Credit Union

What is Ciara Colón's role at the current company?

Ciara Colón's current role is Marketing Specialist.

What is Ciara Colón's email address?

Ciara Colón's email address is ci****@****ncu.org

What schools did Ciara Colón attend?

Ciara Colón attended University Of Michigan.

What skills is Ciara Colón known for?

Ciara Colón has skills like Microsoft Office, Customer Service, Management, Leadership, Project Management, Time Management, Sales, Sales Management, Event Planning, Training, Negotiation, Team Building.

Who are Ciara Colón's colleagues?

Ciara Colón's colleagues are Brenna B., Bryan Lareau, Stephanie Mccabe, Sarah Schamante, Raychel Putney, Lashawn Rucker, Robert Kopec.

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