Restoring self-esteem and femininity for women who have undergone surgery through innovativepost-operative lingerie made from anti-bacterial bamboo material, scientifically proven to sootheand speed up healing.

StrategyRecognized and filled an existing gap in the lingerie market in Ireland.e.g. maternity/nursing and largecup sizes.Achieved a profit in year 1 of operations.Successful completion of industry standard training courses for both retail management and bra fitting.Successfully manage purchasing, pricing, stock control, cashflow, and staff training for boutique.Marcomms and CRMPlan and execute various customer driven initiatives in the shop eg. text marketing ( response rate between 40-50%), quarterly customer evenings, email marketing, press advertising, PR (numerous TV interviews).Creation of own brand - which is now well known and has a reputation for quality and customer service within the target market.Lifecycle management: retain customers through various lifestyle changes eg. Marriage, births etc.DigitalLaunch of fully integrated ecommerce offering within 18 months of launching business.Site was built with SEO optimisation and is consistently on the 1st page of Google for specificindustry keywords.Email marketing campaigns:open rate 63%, bounce rate 3%.Social media footprint includes facebook, twitter and pinterest.

Strategy and capabilitiesDrove implementation of a number of cost saving online initiatives resulting in FTE savings of 10 in 12 months.Management of capex and opex budget of €2.3million.Changed overall Vodafone IE channel strategy to ensure online is viewed as strategic channel for sales growth and cost savings.People management of a team of twenty people.Drove creation of a social media strategy for Vodafone IE.Influenced handset roadmap from Group based on launch of e-forum.Drove implementation of all B2C must have capabilities within Group timeframes andwithin budget.Sales and marketingGrew online sales for Consumer by 60% in 12 months.Developed in-house graphic design capabilities to reduce costs and serve the whole business.Effective utilization of marcomms budget – CPS of €18. 10% conversion in display campaigns, 1.6% conversion for PPC 90% visibility on organic search.Influenced inclusion of URL on all ATL and in retail. Drove development of cohesive search strategy in conjunction with marcomms.Launched online affiliate programme for Vodafone IE.Launched pre-registration campaign for iphone in -house.Customer ExperienceDrove User Experience changes for DSL flows resulting in increase of 80% in conversion rates and 343% increase in sales.Re-launch of consumer self care on Vodafone.ie based on customer feedback and user testing.Launch of online forum and customer handset reviews.Influenced inclusion of online User Experience in all proposition definition phases of release projects and the performance of user testing.Data driven – implementation of full web analytics tool to drive development of customerjourneys online.Drove inclusion of online channel in go to market process for all products.Integration of online channel requirements into all development projects within Vodafone IE.