Ciara Hautau Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

-Specialise in a range of growth channels including: SEO, Paid Search, YouTube, Shopping, and Paid Social-Develop cross-channel strategies for numerous clients across various industries-Manage and train team members on a variety of marketing channels

Sydney, Australia

Greater New York City Area

• Maximize inbound leads through paid acquisition• Extensive knowledge of planning and implementation on Google Adwords and Facebook/Instagram ads • Fully own monitoring and reporting on ad campaigns and coming up with solutions to improve campaign performance and generate leads • Ability to come up with and test a successful landing page that results in a high-quality score and drives leads• Support and execute a wide range of special projects designed to attract press, links, and attention such as• Identify SEO opportunities to boost traffic, conversions, and overall site performance to management and senior members of the team• Identifying, ideating, and proposing marketing initiatives and opportunities• Work alongside the content team to drive links, traffic, and conversions to blog posts and landing pages• Propose and execute content marketing ideas based on SEO trends/high performing content • Onboard, manage, and train Digital Marketing Strategists with light oversight of Apprentices and at least one check-in per month to provide performance feedback• Lead weekly standups, assigning tasks according to team bandwidth, keeping cards organized and up to date, and ensure team is staying on top of velocity• Lead bi-weekly workshops to support team growth and learning to improve overall team performance• Monitor client reviews and maintain Fueled's reputation through high converting/high traffic third party review sites such as Clutch and Good Firms• Work with Director and Lead Marketing Strategist to put policies, methodologies, and OKRs in place to improve team organization and performance• Work with AM team and associate leadership team to manage FLDMKT resourcing effectively• Produce bi-weekly and quarterly reports, providing insights and identifying opportunities to management and sr members of the team• Support client-needs across a similar set of tasks to those mentioned above

Greater New York City Area

-Project manage all FLDMKT tasks, projects, internal and external resourcing.-Onboard and support management of FLDMKT apprentices.-Produce fortnightly and monthly reports and provide high-level insights to the marketing department and Fueled team.-Own content management: create transparency between content creation and the entire Fueled team, pitch ideas for blog, landing pages, and social, and establish calendars to provide visibility for team members and leadership.-Plan, coordinate, and execute external marketing events.-Closely track, monitor, and report on SERPs to help improve rankings on key pages, also provide feedback on pages that have poor traffic and conversions to improve performance.-Ideation and execution of ads on Google Adwords and Facebook.-Work with internal departments to optimize website structure, content and experience for SEO (engaging with tools such as: SEM Rush, Ahrefs, and AWR Cloud)

Greater New York City Area

-Focusing efforts mainly on routing new leads, maintaining the business deal-flow tool, supporting PR & marketing efforts, and managing internal operations projects.-Manage content creation, distribution, and publishing processes for fueled.com blog -Work with internal departments to optimize website structure, content and experience for organic search engagements (engaging with tools such as: SEM Rush, Ahrefs, and AWR Cloud)-In charge of planning, budgeting, coordinating, and executing all networking events for Fueled-Write, produce, and manage ad campaigns via Google AdWords

Greater New York City Area

-Executed various tasks to help benefit the members of the Fueled Collective

Cross River, New York

-Recruited 74+ college ambassadors through development of the AIA “Ambassador Program” in which students are selected to represent and expose brand on campus. Created applications, ambassador handbook, idea handbook, and all marketing materials (postcard handouts, online job postings, Instagram, and order forms). -Completely re-branded the company and its divisions (updated logo designs, business cards, e-signatures, and social media pages). -Created, designed, and managed all of the (20+) company’s web stores increasing the company’s revenue by $253,000.-Designed and managed marketing promotions such as weekly email marketing blasts and cross media campaigns.

Clemson, South Carolina

-Designed and distributed promotional materials for the organization.-Promotional materials include: web design banners, web design buttons, social media posts, posters, stickers, and more.

Clemson, South Carolina

-Handled customer service daily with professionalism and clear, consistent communication.-Produced logos, presentations, posters, printed and digital signage, and professional handouts for campus marketing and partner organizations.-Handled entire whole work flow from digital design to print production for items including fliers, posters, banners, and more.

Graphic Communications

Graphic Design, Web Design, Junior

2013 Spring Semester

Education record