*Manage portfolio of experiential projects and interface with multiple clients as the key point of contact. *Conceptualize and execute 15+ events annually, ranging from intimate dinners to large activations.*Oversees complete event production lifecycle, encompassing vendor partnerships, financial management, and budgets ranging from $5,000 to $500,000.*Drive event growth through strategic partnerships and sponsorships that align with client image.*Lead client communications, media/influencer outreach, and post-event reporting.*Collaborate with design and production teams to create and improve brand experiences.*Develop RFP & Creative Decks to present polished client presentations Key Projects, including:White Sox + Alice & Wonder Influencer Suite PreviewSummer of Spritz - Grey GooseLuxury Lunch Experience - LAMERJuice Wrld Day 2023 Private DinnerSneakers For Breakfast - Jordan Brand x SVRNEVOLVE Bearbrick Release - Maaly Williams x DIAGEOAlexis Bittar Retail Activation - AllStar Chicago 2020

"Summer In The City" Yacht Activation for Amazon Influencer Program's Prime Day Preview

Moet Hennessy Activation for BAPE Chicago Store Grand Opening Event

Account: DIAGEO*Supports production team in event organization, execution, and logistics.*Manages inventory, on-site setup/breakdown, and supported staffing + vendor needs.Key Projects:Hyde Park SummerFest 2022: Crown Royal Block Party*Led 8-person team, managed inventory, supported pre-production and execution + on-site management.*Successfully spread brand awareness, achieving high foot traffic and sampling activity.MCA Chicago Juneteenth Freedom Market 2022 - Bailey's Colada Hut*Managed inventory, supported pre-production and activation execution.James Beard Awards 2022 Chicago Afterparty - I.W Harper Bar Activation*Led ideation, design strategy, vendor sourcing, budget management, and production execution.Suenos Festival 2023 - Ciroc Vodka Spritz & Buchanans Activation*Managed inventory, supported pre-production, and on-site management.Hyde Park SummerFest 2023 - The Cantina RTD Activation*Educated consumers about Diageo brands, attracted foot traffic, and guided attendees through the experienceSuenos Festival 2024 - Buchanans, Ciroc & Don Julio Activation*Managed inventory, supported pre-production, and on-site management.

Account: Moet Hennessy*Manages integrated marketing events, on/off-premise activations, and promotions.*Orchestrates event styling, client communications and ongoing vendor management for products and assets.*Aligns project timelines and production schedules through effective collaboration with project management.*Ensures seamless communication with Public Label HQ for streamlined project coordination.*Supervises on-site promotional staff and third-party vendors for optimal event outcomes.Key Projects:James Beard Awards 23' - VIP Moet Hennessy ActivationPinkleball Activation - Whispering AngelBastille Day - Chandon Garden Spritz2023 Chicago Air & Water Show - VIP Chandon Garden Spritz & Moet Hennessy Lounge Activation

*Aligned event opportunities with brand goals to ensure strategic relevance.*Managed the end-to-end planning and production of diverse brand events, ensuring exceptional consumer experiences and alignment with overall brand strategy.*Developed strategic sponsorships to enhance brand impact and value.*Nurtured the NAILBABES community through engaging campaigns and collaborations, resonating both in-person and online.*Developed, managed, and reported on the brand budget, ensuring efficient and effective allocation.*Contributed to innovative event concepts and supervised their complete production.*Collaborated with talent teams, managers, and agents for bookings and logistical arrangements.*Conducted research and secured event venues through agreements and negotiations.*Produced and updated event documentation, managed follow-up communications, and generated recap reports.*Stayed updated on industry trends to drive creative event solutions.Notable Projects:Nails with Cocktails ChicagoThe Edit Brunch Chicago in partnership with Courvoisier x ManimeNailcon x Nordstrom - Mani MondayNailcon x Diageo Lunar New Year Kickoff PartyThe Edit Dinner New York in partnership with JBW Watches"Without Us" Art Gallery NYC

*Supervised and coordinated all aspects of event production, including logistics, vendor selection, and on-site execution.*Managed production timelines, vendor schedules, and ensured adherence to creative ideation.*Led on-site execution from load-in to load-out and effectively resolved project needs.*Managed an event budget of $30,000 for an event hosting 30 guests.Key Projects: Angelo Baque x Champion "Senior Thesis" Art Basel 2022 Dinner Activation

*Collaborated with production teams on event concept, design, and execution.*Coordinated with partners, facilitated communication, and managed project implementation.*Supported pre-production, logistical planning, sourcing, and post-production reporting.*Contributed to creative ideation, social campaigns, and collateral design.*Daily communications and usage in Asana, Microsoft Office, Harvest, and SlackKey Projects: Prime Video - "The RICHES" Art Basel 2022 Activation

*Represented Bacardi brand at local events, engaging consumers and influencers.*Executed interactive events, distributed marketing materials, and enhanced brand awareness.*Assisted in event setup/breakdown, supported brand affinity growth by 15%.

*Developed and executed Brand Ambassador Program for 3 City National Tour.*Led organic and paid content creation, optimized campaigns, and managed influencer + sponsorship relationships.*Conducted market research, executed project plans + events, and achieved influencer marketing objectives.

Account: Nike*Conducted influencer outreach, managed vendor contracts, and supported logistics.*Assisted the Nike Marketing team in event setup, execution, and administrative tasks

*Managed Colugo's social media channels, handling everything from content creation and ideation to community engagement, posting, and reporting.*Collaborated with various teams (Design, Operations, Community, PR, and Customer Service) to craft compelling stories for social media.*Drove Colugo's social presence forward by introducing innovative and creative strategies.*Formulated unique content strategies, campaigns, and initiatives.*Executed social media postings and actively engaged with the community.*Worked alongside the Customer Experience Team to address pre- and post-sale inquiries.*Provided performance reports with a focus on identifying growth opportunities.*Developed a deep understanding of products to effectively promote Colugo's message of community and inclusivity.

*Examined and documented media coverage and track relevant PR metrics for Consumer Lifestyle, Home Decor and Travel accounts*Maintained contact databases and mailing lists with updates*Created project-specific media lists to support PR team*Was responsible for the press clip archive and scanning of materials for periodical reports*Performed a variety of different administrative tasks*Edited and proofread press releases

*Fostered and cultivated relationships with editors, influencers, and tastemakers, serving as the primary spokesperson for brands across various industries.*Ensured favorable Return on Investment (ROI) for all PR initiatives.*Produced and composed press releases, press kit materials, fact sheets, biographies, and advisories for clients.*Generated monthly activity reports, progress updates, budgets, memos, media status reports, and media lists.*Formulated and pitched interviews and story concepts to media outlets.*Maintained a robust social media presence to enhance client base and boost business sales.*Engaged with followers, promptly addressed queries, and monitored customer reviews.*Executed a strategic social media plan to amplify follower count.*Managed all social media accounts, overseeing content creation and copy.*Secured press placements in prominent media outlets like Fox News, ABC News, Windy City Live, and more.