Ciara Marshall Email & Phone Number

Greenville, SC, US

• Writes compelling and digestible content for digital channels such as webpages, webinars, emailcampaigns, webinars, FAQs, surveys, etc.
• Distills complex information about decarbonization technologies (such as carbon capture and hydrogen-powered gas turbine solutions) for customers to easily understand
• Leverages GE Vernova brand and tone guidelines to ensure content is high-level, digestible, and aligns with the company’s vision

Fort Mill, South Carolina, US

• Created content for digital advertising campaigns, emphasizing value-driven messaging, competitive differentiators, and brand recognition
• Co-managed a team of marketing professionals in building content for various formats (presentation decks, web pages, case studies, positioning guidelines, and other marketing assets), all strategically written to.
• Collaborated closely with internal and external stakeholders alike, providing sales enablement to drive business growth through training, tools development, and supporting collateral

Greenville, SC, US

• Developed strategic product and service marketing communications and social media initiatives, analyzing market data and campaign results to fine tune tactics
• Produced focused web, email, and social media content to engage specific target audiences while informing them of company offerings and increasing brand awareness
• Designed and regularly refreshed an extensive portfolio of marketing materials including brochures, one-pagers, case studies, white papers, and other collateral, ensuring relevance, impact, and branding consistency
• Enhanced the company’s reputation as a thought leader within their industry and by writing thoroughly researched long-form content that translated technical capabilities into consumer benefits

Greenville, SC, US

• Collaborated with engineers and other SMEs to create product documentation, implementation guides, marketing collateral, and other supporting materials that targeted highly technical customers
• Developed comprehensive branding guidelines, outlining visual and verbal identity elements including logo usage, color palettes, typography, and tone of voice, ensuring consistency across all communication outlets

Clemson, SC, US

• Documented patent-pending innovations emerging from University research in alignment with strategic plans, positioning them for commercialization and translating their technical details into easily understood benefits
• Managed organizational website, social media, and quarterly newsletters, as well as authoring press releases to grow the Foundation’s digital presence and showcase available technologies

Columbus, GA, US

• Evaluated and made recommendations for design choices and general usability features for internal business software used by banking call centers.
• Created personas and a persona library.
• Contributed to a business case for a corporate usability testing facility.

Clemson, SC, US

• Curated webpages for the College of Architecture, Art, & Humanities, ensuring a visually appealing and user-centric online presence
• Edited and typeset manuscripts, while also creating graphic art for publications, for books published by the Clemson University Press
• Created technical documentation and educational materials for digital multimedia technology in Clemson's Multimedia Authoring Teaching and Research Facility, which allowed students to incorporate these technologies.

Continued work began as an AmeriCorps VISTA, documenting operational procedures to improve the nonprofit's organizational efficiency and enable program sustainability.

Washington, District Of Columbia, US

Completed a one-year AmeriCorps Volunteer in Service to America (VISTA) term with local nonprofit organization, The Public & School Partnership, to secure resources to support at-risk students and prevent dropout.

Master Of Arts (M.A.), Professional Communication

Bachelor Of Science - Bs, Psychology

Associate'S Degree, General Studies