- Assisting in ideating, scheduling, and deploying owned campaigns that will leverage consumer data in order to increase brand loyalty and purchase frequency.- Work with brands and Manager of Owned Channel Marketing to align marketing campaigns against priorities/brand content for all owned channels – email, SMS, Push, and within inbound digital channels (Web & APP), through the administration of owned channel offers and communications.- Assist in delivering monthly metrics in incremental sales, traffic, and file health to brands and stakeholders.- Analyze marketing campaign performance to determine success and path forward and translate analytics into insights that inform future test and learn strategies.- Create JIRA tickets for owned marketing campaigns and work with Campaign Programming to create, test and deploy.- Maintain deep understanding of the customer base across the Inspire Brands portfolio in order to better personalize communication and provide relevant, timely content to target market and current customer sets.- Partner with brands, CRM, IT and Analytics teams to understand, share, and incorporate campaign insights into future strategy and execution.- Partner with CRM & IT teams to identify and implement operational opportunities and efficiencies to drive the Inspire Brands portfolio forward and expand data-driven content and personalization to ensure a connected customer journey.- Maintain best practices for each channel which can be ported throughout the Inspire Brands portfolio.- Assist Owned Channel Marketing team grow the base of marketable customers within owned channels through customer retention, frequency and lifetime value through the successful creation and execution of CRM strategies and tactics.

- Support the Regional Marketing Director with the creation of marketingplans, strategies, and budgets.- Manage the development of creative marketing materials and collateralfor on‐site team members to use.- Work with design teams, third‐party vendors and on‐site associates tocreate and write ads for print media, Internet sites and other advertisement mediums available in a particular sub‐market, to generate qualified traffic and reflect the community’s current themes, campaigns and promote the CW brand.- Develop competitive messaging for property websites.- Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.- Conduct audits on various media and technology performance areas.- Spearheaded the development of a social media boot camp for on-siteteam members as a response to COVID-19.- Attend client meetings on behalf of Regional Marketing Director.- Support new property marketing transitions- Updating the marketing tool box with new deliverable templates.- Assisting and Participating in new business developments and pitches.- Spearheaded the development and creation of our Marketing New Hire Handbook

- Responsible for day-to-day client needs in support of the Account Manager - Providing an exceptional customer service experience for all clients - Maintained and monitored project plan requirements to ensure task were completed on time and within budget - Prioritizing active projects and engaging with the client during the approval process - Collaborating with internal personnel to gain insight/direction on client issues- Performing Project audits - Providing creative recommendations to clients to ensure their brand story/voice was bending communicated effectively.

-Content drafting/planning/execution-Live event coverage on social platforms-Assisted with Share Your Why Video production-Researched & compiled list of 30 social media influencers for potential partnership -Internal email communications to a 200+ staff -Led live social media coverage for TEDxUPS disaster relief volunteer event-Assisted in live event coverage for Monday Night Brewing fundraiser, annual Day of Action-Created & assisted in the execution of annual Pride Month post that generated over 250+ views and 89 likes on Instagram-Drafted social media content for Silence The Growl childhood hunger campaign -Created Social Media Management Handbook for future staff & interns

Organizational Leadership Class: Researched and developed an understanding of leadership theory and leadership approachCommunications Class: Developed skills on how to utilize various communication strategies for diverse populations POS/Merchandise Cast Member- Hollywood Studios