Ciaran P. Cleary, Mba Email & Phone Number

Greater Detroit Area

Greater Detroit Area

Southeast Michigan

Capitalize on the opportunity to lead forward-thinking operations of 4 Area Sales teams and Account Executives, including profitably proposing, developing, and implementing strategies to substantially increase sales and improve business relationships among a diverse customer base.Develop and administer local advertising sales plans and promotional approaches, including identifying objectives, strategies, and action programs to produce revenue growth, as well as skillfully monitoring sales activities to exceed goals.Coach and mentor a Local Sales Manager to ensure competence and continuity of qualified advertising sales staff via optimal selection, training / development, appraisals, and motivation.Develop and administer special agreements for local trade arrangements and / or marketing promotions.Key Accomplishments:• Successfully manage local advertising inventory for sales group.• Continually ensure operational plans aligned with business objectives.• Contribute to functional strategy development, deployment, and execution.• Partner with sales leadership to develop advertising business plans and initiatives.• Develop sales team revenue and budget and collaborate with managers to meet plans.• Provide in-depth industry and technical knowledge to support specific area sales activities.• Selected for prestigious 2019 cohort of the Foundations of Organization Leadership program.

Greater Detroit Area

Leveraged broad scope of industry knowledge toward managing high-value operations for small advertisers to achieve an opportunity to reach customers in retail trading areas.Designed and developed strategic roll-out marketing initiatives, including internal and external client communications and events.Recruited, trained, and managed a top-performing team of 7 Account Executives, including coordinating all sales functions for influential new business development, client retention, and multi-platform growth.Conducted integral team coaching / mentoring to obtain revenue goals.Collaborated with sales managers to develop business pitches and sales presentations to drive product value proposition.Drafted presentations and proposals to meet and / or exceed clients’ needs and budget requirements.Key Accomplishments:• Honored as 2016 and 2017’s “President’s Club” winner.• Led performance to budget in 2016 at 102% and 103% at 2017.• Effectively provided detailed monthly and quarterly marketing reports.• Expanded online media and network promotions by developing network relations.• Profitably managed $4.1 million in revenue for traditional TV and multi-screen platforms.

Maximized bottom-line performance by developing and deploying cross-platform digital advertising sales strategies and solutions while leveraging Comcast Spotlight audiences, including developing and executing sales strategies across multiple sales channels and industries.Conceptualized and developed sales collateral materials and post-sales processes that supported Comcast Spotlight’s digital sales efforts.Demonstrated proven skill in industry specialties such as auto, health, education, and retail. Key Accomplishments:• Achieved 103% of 2012’s annual budget with 77% YoY growth.• Generated 108% of 2013’s annual budget with 33% YoY growth.• Selected to pilot an advanced Media Account Executive position in 2012.• Developed and conducted training modules for new digital product roll-outs.• Personally responsible for 2 additional sales team with 19 Account Executives in 2013.• Selected as 1 of 10 national participants chosen for Tomorrow’s Leaders Today Program.• Received 2012’s “Achievement in Advanced Advertising” from Cable Advertising Awards.

Played a vital role in managing a major account list while continually advising clients on profit-generating strategies to market products via market analysis, industry research, and service-driven customer focus.Key Accomplishments:• Honored as “President’s Club” winner for 2008 and 2011.• Built and sustained new business for TV and internet platforms.• Achieved incremental YoY growth by cultivating strong client relations.• Attained performance to budget from 2007 through to 2011, including as high as 189%.

Greater Detroit Area

Reported to Vice-President of Marketing and Research and Vice President of Operations for the Midwest Division. Responsibilities included submitting monthly report on status of advertising promotions and revenue, along with overseeing the capital budget process.

Master Of Business Administration, Emphasis In Marketing & Management

Bachelor Of Business Administration