Global Senior Executive Producer
Salzburg, Austria
•Recruited a top flight team of international executive and senior producers, charged with improving and upscaling all globally relevant content originating from the worldwide Red Bull Media Network – over 160 projects per annum. •Trained and mentored a global network of Heads of Content and EP's in countries and regions around the world including: Brazil, Latam, Turkey, Canada, Australia, India, Japan, South Africa, and across the EU.•Developed the Red Bull Global Format Catalog. This tool gave media teams around the world a resource to streamline ideas and concepts that otherwise would have existed in a creative vaccuum.•Developed and executed premium original global commissions for owned, managed, and third-party platforms such as Netflix, ESPN, Globo and other global broadcasters.•Created content generating millions of views on YouTube.•Reviewed and assessed all annual Red Bull Media Network country content business plans. Worked closely with our regional partners to ensure best in class storytelling based on company IP. •Helped develop and facilitate worldwide sessions of Red Bull’s Storytelling Academy. The Academy enabled marketing and content teams to unify around how great storytelling is at the heart of content marketing.