At Lambourn Digital, I lead the PPC and SEO departments, driving strategic growth and delivering measurable results for a diverse portfolio of clients. I fouces on driving measurable results across a variety of channels. My work emphasizes data-driven decision-making, project management, and innovation to meet client objectives . Specifically, I oversee:E-commerce Optimization: Regularly updated product pages, improved site content for SEO, and ensured seamless user experiences.SEO Optimization: Implemented on-page and off-page strategies to improve search rankings and organic traffic for client websites.PPC and Paid Advertising: Conducted A/B testing and audience segmentation to optimize campaign performance and maximize ROI.Performance Reporting and Conversion Tracking: Designed and implemented comprehensive tracking systems using GA4 and GTM to monitor key performance indicators (KPIs), analyze user behavior, and deliver detailed performance reports with actionable insights to optimize campaign effectiveness.In addition to these responsibilities, I collaborate closely with clients to build strong relationships, understand their unique business needs, and provide tailored strategies that align with their goals.

As the co-owner of Global Dermal Fillers, I launched and developed this international e-commerce platform to meet the growing demand for high-quality dermal fillers. Building on the success of its sister company, Aesthetic Medicine, I expanded into global markets with a focus on scalability, compliance, and operational efficiency. My responsibilities include:Global Market Expansion: Established and managed partnerships with international suppliers to secure high-quality products at competitive prices.Localized Marketing Strategies: Designed region-specific marketing campaigns tailored to diverse audiences across America, Africa, Asia, and other regions.E-commerce Development: Directed the development of a user-friendly e-commerce platform to provide a seamless shopping experience for global customers.Compliance and Certification: Ensured adherence to international regulations and obtained the necessary certifications for product distribution in multiple markets.SEO and Paid Media: Implemented advanced SEO strategies and launched targeted Google Ads campaigns to drive traffic and maximize conversions.Analytics and Performance Optimization: Leveraged tools like GA4 and GTM to track user behavior, monitor performance metrics, and fine-tune strategies for profitability.In addition to these tasks, I oversee daily operations, manage supplier relationships, and continuously explore opportunities to scale and innovate in the competitive global market.

As the owner of Aesthetic Medicine, I created the branding and the e-commerce platform, positioning it as a leading player in the industry. My role focuses on strategic oversight, business growth, and leveraging innovative e-commerce solutions to drive measurable results. Specifically, I oversee:E-commerce Strategy and Management: Directed the development and management of a fully branded WordPress e-commerce store, ensuring a seamless user experience and operational efficiency.SEO Optimization: Defined and implemented on-page and off-page SEO strategies to enhance organic search rankings and drive consistent, high-quality traffic.Paid Media Campaigns: Designed and managed targeted Google Ads campaigns through Google Merchant Center, driving conversions and maximizing ROI.CRM Integration and Automation: Integrated HubSpot to streamline customer relationship management, enabling effective segmentation, automated email campaigns, and enhanced customer journeys.Analytics and Performance Tracking: Used tools such as GA4, GTM, and MouseFlow to monitor performance, gain actionable insights, and fine-tune profitability.In addition to these responsibilities, I manage supplier relationships, oversee daily operations, and continually identify new growth opportunities. By implementing data-driven strategies and leveraging innovative tools, I have built a scalable and profitable e-commerce business.

At WebsiteOK, I took on the role of Account Lead. In this role, I managed a pod of clients, driving their digital marketing strategies with a focus on PPC, SEO, and website design. My responsibilities included:PPC Campaigns: Strategized and executed targeted ad campaigns on Google Ads and Meta Ads, maximizing ROI through audience segmentation and A/B testing.SEO Optimization: Implemented tailored SEO strategies for each client, boosting organic search rankings and improving website visibility.Website Design and Development: Oversaw website updates and enhancements to align with client goals and improve user experience.Client Management: Acted as the main point of contact for clients, ensuring clear communication, delivering regular performance reports, and providing actionable recommendations.Analytics and Reporting: Utilized tools like GA4 and GTM to track performance metrics, analyze user behavior, and refine strategies based on data insights.In addition to these responsibilities, I contributed to the company by identifying growth opportunities, refining internal processes, and mentoring junior team members to enhance overall project outcomes.