Key Responsibilities:● Understand the Student, University and Agent journey● Understand the Enroly product and service suite by using analytic tools such as LogRocket and suggesting improvement● Management of client facing platforms such as AInsley, Tawk and other resources and create knowledge base content + videos● Support the Principal Product Designer with content creation tasks● Additional support tasks as required by the Product and Solutions team

Strategic Market Analysis and Campaign Planning: Led multi-channel B2B/B2C marketing campaigns using data-driven insights to identify growth opportunities and drive engagement.Digital Content Coordination and Social Media Publishing: Coordinated and scheduled dynamic content across platforms such as Facebook, Instagram, Twitter, and LinkedIn, optimising content calendars for effective communication.Content Management and Optimisation: Managed content calendars and CRM system (Streak), ensuring organised distribution and strategic alignment with marketing goals.Performance Monitoring and Reporting: Monitoring campaign performance using tools such as Lead Forensics, providing data-driven insights for optimisation.Market Research and Innovation: Conducting research on digital marketing trends and competitive landscapes, driving innovation, and enhancing brand visibility.Stakeholder Management and Communication: Collaborate with internal teams and external partners, ensuring alignment with objectives and smooth execution.Event Management: Organised and executed high-profile events, including EnrolyCon2024, the company's annual conference, and Enroly Bites, a private dining "lunch and learn", managing all aspects from planning to post-event analysis.Content Creation and Brand Management: Producing consistent, high-quality content across digital platforms, maintaining strong brand messaging.