Digital Marketing Executive
CurrentKey Responsibilities SEO and Content Strategy: Lead the development and execution of comprehensive SEO strategies to increase organic traffic and improve keyword rankings. This involves ensuring our content is compelling and relevant to our target audience, while also being optimised for search engines.Website Management:Direct the development and optimisation of our company website. This includes overseeing the launch of our new homepage and specialised laser treatment pages, aiming to enhance user engagement, accessibility, and overall experience.Conversion Optimisation: Utilise analytics tools and user feedback to continually refine our website and marketing strategies. My focus is on attracting not just higher traffic, but specifically relevant and high-converting traffic to our website, improving both the quantity and quality of leads.PPC Management:Manage all aspects of our Google Ad campaigns, focusing on maximising ROI through strategic bidding, compelling ad copy, and targeted ad placements. Constantly analyse campaign performance to optimise click-through and conversion rates.Team Collaboration: Collaborate closely with cross-functional teams. This teamwork ensures that our marketing efforts are unified, efficient, and effective, aligning with the company's overall goals and vision.In this role, I am committed to driving growth and enhancing our digital presence, leveraging a blend of technical SEO knowledge, creative content strategy, and data-driven marketing tactics in a highly competitive market.