Managing Director of Maxi Zoo.Irelands largest Pet retailer.General Manager of Beirut Duty Free 2007-2016Main achievements As General Manager Beirut• Increased Revenues from $105 million to over $240 million.• 8 years of continuous Growth• C&F 143%, Liquor 155%,Confectionary 279% Tobacco 293%• Increased Net Profit 180% over 8 years.• Transformed the company from a medium sized company into one of the top fifty duty frees in the world and third largest in the Middle East. • Refurbished all stores over the course of my tenure including opening of stand alone stores like Hermes and shop in shops like MAC, Jo Malone, Furla and Mont Blanc.• Successfully increased operating margin by 5%• Maintain successful relationships with over 150 brands and suppliers including all major international brands – E.g. Chanel, Dior, L’Oreal, Bacardi, Diageo, Kraft, PMI, BAT.• Chanel Sales from 2007-2015 grew 158%• First in World to Launch Elie Saab perfume, First Duty free to Launch Dolce and Gabbana Make up, One of Six locations worldwide selected to launch Johnnie Walker Double Black. • Developed a team culture where the customer was the ultimate focus.• Developed cross category promotions in the industry.• Increased promotional revenue and number of promotion sites to 18.• Rebranded the Company and developed the “take back more…” slogan which included the launch of the most viewed viral advertisement in the Middle East with over 15 million views. • Embedded the Smile principle “ Selling more increases long term earnings”• Chaired the ARI way “How to sell more” project team.• 5th best Duty Free in the Global Advantage Report 2013 (11th 2015)• Attained ISO 9001:2015 accreditation as of JUNE 2016