True is an energy & sustainability SaaS platform backed by a team of consultants experienced across utility procurement, sustainability, energy trading and risk management. Find out more at https://www.truezero.tech/As Head of Demand Generation I’m responsible for the content strategy, SEO, marketing automation, lead allocation, paid acquisition, PR, metric definition and reporting.Achievements so far:- Increased YoY Website sessions by 406%- Increased demo requests by +900%- Deployed webinar platform & launched series of online events- Launched an Account Based Marketing program to engage ideal customers involving social awareness marketing, direct mail, direct social engagement and telemarketing.- Built dashboards for Marketing KPI reporting & supported other commercial leaders to do same- Worked closely with Product team on Hubspot integration with True & customer onboarding- Worked closely with Business Intelligence team to improve analysis & reporting- Worked with Finance team to develop CAC:LTV calculation- Trained a GPT to help key communicators across the business develop on-brand content and communications.

SilverCloud® by Amwell®, is a global market leader in digital cognitive behavioural therapy with a goal to make mental health therapies accessible to everyone. As Demand Generation Lead for non-US markets I undertook a significant overhaul of Hubspot marketing automation and digital demand generation resulting in: • Over 100% increase in lead creation while at the same time more than halving the CPA.• An automated lead nurturing and scoring system that identified the revenue appropriate leads which, despite setting a higher bar for qualification, saw 40% growth in MQLs YoY.• The integration of marketing (Hubspot) and sales (Salesforce) platforms to improve efficiency of lead progression and trackability of revenue origin.• Despite a global tech-crunch saw more new business deals created in the first half of the year than all of previous year and increased the average deal size.

Cognassist is a unique #edtech SaaS platform focused on helping every learner reach their full potential and empowering learning providers for the future. As head of demand generation I’m responsible for growing the business through a range of acquisition and nurturing programmes. Ranging from brand, content, events and digital marketing I’m responsible for generating website traffic, sales qualified leads and increasing marketing attributed revenue.In the last year: - Revenue had doubled - Website visitors increased by 144%, new contacts by 287% and MAR by 107% - Launched the Neurodiversity Masterclass, the UK’s first qualification in Neurodiversity, endorsed by international charity NCFE. - Cognassist named UK’s #1 edtech start up. - Launched a demand generation engine that saw frequency of qualified leads increase 4x

My second 12 months at Cognassist saw consecutive ATH revenue quarters as the lead nurturing pipeline matured.- Increased annual website visitors by 204%- Increased average monthly new contacts from digital channels 245%- New Business revenue increased by 107%Strategic lead for demand generation activity including budget.- SEO analysis, planning and implementation; - PPC & paid social build, targeting and deployment; - Demand generation engine development; - Salesforce/Hubspot integration management - Performance marketing metrics reporting and analysis

Tactical lead for digital marketing activity including SEO planning and implementation; PPC & paid social build, targeting and deployment; demand generation engine development; Salesforce/Hubspot integration management and all digital reporting and analytics. Achieved below in my first 12 months.- Increased annual website visitors by 191%- Increased average monthly new contacts from digital channels +547%- Reduced website visitor bounce rate by 36%

Full spectrum marketing role managing a team of 2 junior staff. Completed an extensive realignment to new digital strategy to refocus on higher value activities and segments resulting in reversal of downward trend in sales & web traffic and delivering year on year growth of 20% in retained earnings.- Historical sales analysis to provide strategic direction - Management of eCommerce platforms (OpenCart & Ebay) - Management of Digital Advertising (GoogleAds & Social Media) - Content generation for PR & advertising

Digital marketing strategy & campaign execution, including multi-stage automated campaigns targeted at multiple business sectors, such as Automotive, Utilities & Public Sector.Achievements include:- Annual turnover increased 110% (Not including HQ global contracts)- MX50 global product launch hailed as “template for future launches”

When I was made redundant from The Stone Group I set up FACiT design so that I could work on a greater variety of creative projects in a freelance capacity.

Design of advertising, sales support material, catalogues & point of sale.Social media strategy development & implementation training.Design & build of HTML email templates.HTML & CSS editing and website management.Promotional campaign concept development & delivery.Editorial writing and editing.

Design & Layout of quarterly magazine.Article writing for quarterly magazine.Rental payment campaign (both internal & external)

While still handling many design & marketing tasks I was also responsible for the management of a diverse range of products aimed at both B2B and B2C customers.- Design of advertising and a range of sales support material, including catalogues.- Project managed the launch of a B2C eCommerce site. [ www.hegner.co.uk ]- Sales forecast and marketing plan for the Hegner brand.- Project managed exhibiting at tradeshows.- Product Manager for a wide range of educational design & technology products.

Full time temporary position as cover graphic designer. I have responsibility for the EverythingArt catalogue & print advertising, both for TSL and Hegner UK woodworking machinery.

Started in the company sales department but used my design skills to run digital marketing campaigns for my team and I. Quickly moved into marketing to run the website CMS and email marketing campaigns. Developed multi-channel campaigns for the three core product lines, personal computing, server infrastructure and gaming laptops.

Overland down through Eastern Africa, overland around Australia, overland around New Zealand. Six weeks helping to build an eco-tourism project in remote Fiji.