Ciara O'Connor Email & Phone Number

Philadelphia, Us

Pittsburgh, Pa, Us

- Lead strategist for an internal start-up unit that partners with CMU Schools and Departments to launch, market, and enroll students in new programs- Develop program positioning and value proposition to address unmet needs for AI and STEM education - Create and execute strategic marketing and enrollment plans for School and Department partners- Cultivate partnerships with relevant organizations to meet workforce development goals- Identify opportunities with recruitment, School and Department partners, and the university to drive program and portfolio growth- Track, measure, and report on ROI for all initiatives and adapt tactics to meet enrollment goals- Manage complex project roadmaps, timelines, and deliverables- Implement CRM automation, lead qualification, and custom content for audience segments- Manage a high-performing team

New York, Ny, Us

- Design and execute data-driven digital marketing programs- Develop, execute, and evaluate comprehensive strategy to drive awareness, lead generation, and demand- Manage all aspects of advertising, email, content, social media, events, and business development strategy to drive lead generation, conversion, and acquisition - Analyze data, consumer feedback, and market insights to uncover meaningful trends and optimize strategy to meet revenue goals- Manage project roadmaps, timelines, and collaboration in Asana- Contract external vendors and manage accountability for deliverables, KPIs, and positive ROI on campaigns- Lead a team of high-performing marketing and project assistants- Shape organization's story and brand across digital platforms - Launched roadmap and led execution of GTM strategy for new degree program for executives

New York, Ny, Us

- Managed data-driven digital marketing programs for a portfolio of healthcare programs - Guided multi-channel campaigns including paid media, email, PR, content, social media, event, and B2B marketing to drive awareness and lead generation- Launched and led GTM strategy on cross-functional team for organization’s first online program launch- Implemented integrated marketing strategy that increased acquisition by 21% in three years - Built internal capacity for marketing functions that replaced vendor services and reduced costs - Established successful systems integration with advertising campaigns and CRM to track full-funnel attribution and ROI on media spend

New York, Ny, Us

- Managed end-user marketing for NYU’s Division of Libraries’ Academic Press- Guided and executed integrated marketing plans for 70+ books per year including advertising, email, social media, SEM, and print collateral- Created first multi-channel author digital engagement strategy that launched author social media profiles and online events- Tracked analytics to evaluate and drive all marketing efforts- Managed print, digital, and direct marketing budgets

Oxford, Gb

- Executed end-user marketing strategy for law books published in the US and UK markets including email, content, social media, publicity, events, and print collateral - Analyzed sales reports, click-through rates, and social media analytics to evaluate return on marketing efforts- Evaluated new titles’ profitability, price, print run, and sales potential

Oxford, Gb

Master Of Business Administration - Mba

Ba, English And Political Science

Semester Abroad, English And Political Science