Ciara Potter Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, United States

Learning By Design Lab

Memphis Metropolitan Area

• Strategically conceptualized and designed website banners and brand profile pages for high-impact B2C initiatives, driving engagement to a weekly user base of 6.1 million.• Collaborated with marketing and merchandising teams to communicate vendor’s expectations.• Redesigned the user interface and graphics on AutoZone’s vendor portal by crafting banners and components.

• Created digital assets, social media posts, and mock-ups that adhere to brand guidelines. • Communicated with team to establish consistent branding.• Collaborated with cross-functional teams to create brand guidelines and maintain consistent visual identity across all company materials.• Conducted market research and analyzed design trends to ensure Opal LLC's visual branding was up-to-date and relevant.

• Conceptualized and crafted original designs for a diverse spectrum of print projects and digital media, encompassing logos, brochures, social media graphics, and website layouts.• Aligned designs seamlessly with client expectations and strategic marketing objectives, fueling heightened customer engagement and amplifying brand recognition.• Supported agency campaigns by delivering impactful designs, illustrations, and photography, elevating the overall impact and effectiveness of the initiatives.

Cape Girardeau, Missouri, United States

• Won 1st Place Feature Photography from the Missouri College Media Association.• Implemented lighting, set design, and model posing, in-studio and on location, producing images that increased engagement to special section.• Collaborated with manager to maintain quality studio photography lighting for product photography and lifestyle photoshoots• Edited 50 photos per shoot and digital composited images to make the paper more visually appealing. • Sharpened knowledge of Photoshop, photo retouching, photo manipulation, color correction, cloning, and digital camera use.

• Produced visual content through graphics for print and digital distribution.• Supported editorial mission through page layout and use of typography, photos, illustrations, and infographics.• Collaborated with writers, photographers, and other designers to create cohesive and engaging layouts for the publication.• Oversaw the production process, ensuring the final product met both the editorial and design standards of the publication.

Covington, Tennessee, United States

• Oversaw and orchestrated the photography, layout, and design of a captivating three-part series published over a span of two years. Influenced the release dates of each section, propelling them forward by a two-month margin ahead of schedule.• Devoted over 800 hours to comprehensive on-the-job training, honing skills as a versatile designer, photographer, and copywriter, resulting in a well-rounded and proficient skill set.• Conducted interviews, expertly crafted blog articles, and creatively captured compelling photography to deliver exceptionally engaging content, captivating audiences and leaving a lasting impact.

Munford, Tennessee, United States

Master Of Design, Design And Visual Communications

Bachelor'S Of Fine Arts, Graphic & Interactive Design

Activities and Societies: Division 1 Track and Field, Art Guild, BIPOC Art Chair Representative, Founder of New Ground, SE Creative.