Ciara Reed Email & Phone Number

United States

• Selected byTBWA\Chiat\Day for an art direction internship through the 4A’s Multicultural Advertising Intern Program comprised of a 12-week training of speaker series, art direction labs, and project- based work.
• Developed strategy, brainstormed creative concepts, and designed solutions as Art Director for brand briefs provided by Saatchi & Saatchi, 100 Roses from Concrete, and Digitas.
• Won 1st Place for my team’s Gain “Flings” campaign for Saatchi & Saatch judged by industry professionals nationwide.

• Participated in an 8-week advertising internship and creative competition hosted by the VCU Robertson School of Media and Culture.
• Worked as Art Director on a team of seven to create a 5-year multi-channel marketing proposal with creative executions for the International Centre for Missing and Exploited Children from client briefing to concepting.

• Designed visually compelling collateral with a consistent tone across bill stuffers, table stands, coasters, and certificates to promote the Virginia Oyster Shell Recycling Program.

• Curated highlights and created posts including graphics and motion design/video content for Instagram, X, and Meta as well as print signage.
• Utilized Hootsuite for social media management and scheduling posts for publication.

Richmond, Virginia Area

• Lead a team of four during the 24-hour marathon to create and pitch pro-bono marketing materials to executives at the Black History Museum and Cultural Center of Virginia.
• Strategized and collaborated with the BHMVA to develop a creative brief that produced the following deliverables: a new brochure, t-shirts, social media content + calendar, Constant Contact email campaign, recommended.
• Social Media Manager for the VCU CreateAthon Facebook, Twitter, and Instagram, designing and publishing content to recruit volunteers, update regularly, and create buzz surrounding the marathon.

• Designed graphics, posters, badges, and awards for promotion of the annual Awards Ceremony.
• Regularly updated company website, formatted and designed content for blog posts, newsletters, social media, and Constant Contact email campaigns sent to all subscribers.

• Promoted a social media campaign during the voting of the Richmond Times-Dispatch Best of Richmond Awards, that resulted in the company taking first place in the Best Window Company category for 2018.
• Represented the company at local marketing events to build relationships through personal customer engagement, generating sales leads and booking appointments.
• Placed in charge of all creative including constructing fliers, web page mock-ups, invitations, newsletters, print ads, and other graphics to increase awareness and inform about promotions.
• Achieved company record high levels of reach, Page followers, Page likes, and engagement on Facebook; gained +122 followers and a +259 engagement increase on Instagram.

Bachelor'S Degree, Creative And Strategic Advertising

Activities and Societies: Richmond Ad Club, VCU Ad Club Dean's List - Fall 2017, Fall 2018, Spring 2019 Magna Cum Laude

Advanced Diploma, 9-12

Activities and Societies: Varsity Cheer, Varsity Gymnastics, Husky Headline Newspaper Feature Editor and Staff Writer Cummulative GPA - 4.1