Working across Vodafone, Walt Disney, Specsavers, Barry's Tea, HP Computers, RNLI, BEKO and WaterWipes. Coordinating all account based activity and managing the delivery of key digital critical campaigns and activation's. • Deep understanding of the client needs, ability to translate and sell in the different services • Responsibility and accountability for ensuring that projects are completed to the client’s satisfaction. • Client representative to all publishers and partners • Working closely with clients to understand their digital needs, set priorities, KPIs and roadmaps• Management of the campaign management team; monitoring, reporting and improving resource utilization

Working across Vodafone, Walt Disney, Specsavers, Barry's Tea, HP Computers, RNLI, Heinz, HTC, Virgin Media and WaterWipes. Accountable for managing the delivery of key critical projects • Liaising with all agencies to develop integrated campaigns across creative, PR, media and activations agencies • Development and implementation insight and idea led campaigns • Responsible for developing campaigns with a DR focus • Working closely with clients to understand their needs, set priorities and KPI’s• Problem solving across all accounts to ensure high levels of client satisfaction

• Key Accounts Management; Managing a portfolio of key client accounts and monitoring the ongoing activities related to them. Key Clients include; Kerry Foods, Glanbia, Group M, Core Media• Client Management; Managing, reviewing progress and delivering the client’s KPI’s. Conducting review meetings with clients to analyse development and progression of account. Campaign activity ranges from ATL and BTL. • Relationship Management; Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients• Problem solving; Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained. Solve and act on any issues which may arise throughout a campaign to ensure all KPI's are reached. • Sales Targets; Meeting and exceeding monthly and quarterly revenue targets. Generate New Business for Pigsback.com by analyzing market and recognize new potential opportunities for development.• E-mail marketing – managing e-mail marketing providing best practice advice. Testing and refining email campaign performance to achieve an optimal mix, which will consistently improve these programs• Web content management - producing and managing the content requirements for all online and digital channels e.g. creation of pages/posts within Wordpress as promotional materials for brands• New product development -conducted new product development research to identify potential new markets & to leverage existing products• ROI measurement for all campaigns - Ensure ROI is delivered for all activity. Once campaign has been completed, analyse the ROI v KPI

• Campaign Management; Working with clients across various industries – Banking, FMCG and Government Agencies. Main point of contact to all clients. Manage day-to day aspects of campaigns to ensure they meet the required targets. Liaise with other key departments to optimise campaigns and ensure they are rolled out efficiently.• Copywriting; Creation of suitable copy for campaigns and all forms of communications. Adapting this copy when required to suit the marketing channel and reader demographic • Analytical Reporting; Report results of campaigns on weekly/monthly basis. Monitor campaigns and provide analysis and insight once campaign is completed. Compile all results into review presentations• IT Systems; Working with a CMS system to upload necessary website content. Public Relations: Assist in the planning and execution of all Pigsback.com events. Representative of the company at all events within the sector.

Responsibilities and duties: •Online Marketing;Ensuring all social media networks are updated with relevant content. Website Management to ensure all detail is accurate and relevant. •Market Research;Conducting market research to discover potential new markets and the benefits and opportunities that they possess. Also researching current markets to discover new trends. •Sales Strategist;Development of potential new market leads through Google alerts and other mediums. Development of a suitable marketing plan, which will facilitate the entry into the German education market.

Responsibilities and Duties:•Promotional Activity; Development of promotional materials, which involved liaising with the graphic designer and printers to produce promotional material required. Production of the quarterly ‘Spotlight’ in-house newsletter. •Online Marketing;Online marketing which included website training and making required website updates. Development of a social media online presence which included creation of a Facebook and LinkedIn page. •Market Research;Market research involving the creation of surveys distributed to Acorn Life Sales Associates.

Conducted many promotional events for brands within the drinks and services industry. Consumer interaction and engagement are crucial in ensuring the success of the promotion.

Responsibilities and Duties;Working as a marketing assistant on the Centra Value For Money Team. The role provided the opportunity to develop important skills in a busy and diverse marketing department. On a daily basis, liaising with the Centra marketing team, the internal trading team, and the sales department took place as well as having contact with the Centra retailers nationwide on a frequent basis.• Promotional Activity;Creation of the Centra National handbill that featured all promotional activity for a specified period. Contact with the internal trading department, obtaining sales feedback and liaising with the internal design studio team were vital activities in successful completion of the handbill. POS was also created as an additional support tool for the handbill. • Local Marketing;On request from Centra retailers, specific handbills were created as a support for local campaigns which the retailers were running to boost their local market share. This involved contact with the retailer and external design agency. • Price and Item Communication;On request from the Brand Manager, detailing in relation to pricing, imagery and description had to be confirmed with the internal trading team. This content was to feature on radio, television and newspaper advertisements, so accuracy was imperative.