In late 2022, MessageGears’ acquisition of Swrve marked a significant milestone, both for the company and for me personally, having been involved with Swrve since its inception. This acquisition stands as a testament to the exceptional product we have developed over the past decade. Following my active involvement in the acquisition process and due diligence, I contributed to the integration of the two companies and products, focusing on aligning technical infrastructure, practices and team collaboration. Building what is today a best in breed data activation and engagement platform.

Swrve is a mobile marketing platform that’s integrated in the world's most successful mobile apps and handles over 30 billion events a day, sent from 2 billion devices. Sending billions of push notifications per month. As Swrve’s Principle Engineer I’m involved at all levels of engineering. From hands on writing code to working with our C-staff team to direct product roadmap. I head up our backend engineering department and am responsible for all of Swrve’s backend high scale, high availability systems in all aspects.

My role and responsibility at Swrve are best described under the following headings. Leadership* I'm team lead for a 10 person backend engineering team* We are responsible for all the high performance backend systems of the Swrve platform * My team's main focus is around the company's most successful products such as low-latency push notification system sending billions of pushes a month and our real time event processing and segmentation ETL pipelines. * As both a technical lead and engineer on this team over the years I have designed, implemented and deployed several major product features, such Campaign Localization, A/B testing, Personalization and more recently our market changing Behavioural Targeting System. All while keeping the system running without interruption and scaling to the load we handle today. I’m extremely proud of our team’s achievements in this regard. Product Focus* I work directly with our product team developing the company's product roadmap on an annual basis to make sure we are building the right products for customers and making sure we are building these solutions at scale and using the right technology to do so. I very much prescribe to the boringtechnology.club ideals Operational ownership * My team and I directly support our operations team, acting as an SRE type team to make sure we achieve the high availability and scale customers expect from us. Involved in all war room esculations and on-call to support operations engineers. Scaling Engineering Team * Directly involved in hiring 60% of the Engineering team at Swrve, conducting all rounds of interviewsTech: Java, Ruby, Ruby on Rails, Python, MySQL, AWS DynamoDB, VoldamortDB, BDB, AWS Aurora, Presto, AWS Athena, AWS Kinesis, EMR, Hadoop, Hive, Hystrix, Jetty, Netty, Protobuf, Avro, Orc

While at Demonware I worked on the CoreTech team across a wide range of areas, including Testing, Tools dev and build engineering, Which mainly consisted of working in Python, cross-platform C++, bash and other technologies such as GTest, fabric, puppet, vagrant, continuous integration server Bamboo and RPM. In tools development I worked on deployment tools for LiveOps team, with data-center orientated objectives. In testing I worked extensively on developing end-to-end client (C++) to server (python/erlang) tests. From that spawned a lot of work on virtualization and VM provisioning, used to create test deployments of the Demonware stack. Other responsibilities included maintenance tasks or bug fixes that came in from the various game studios using the Demonware stack in their games. Accredited in the following game:- Transformers: Fall of Cybertron (Release date: August 21, 2012 )- Call of Duty: Black Ops 2 ( Release date: November 12, 2012 )

Ericsson contacted me due to my previous work with Java and Google Web Toolkit. I worked on 6 person R&D Scrum based team, developing robust visualizations for large real-time datasets using HTML5 and GWT. I also worked on developing an architecture/process, by which the company could rapidly prototype custom widgets, from Javascript libraries, into GWT widgets, using UiBinder, with a “Tags First Approach” and the MVP pattern. My base architecture was used as a showcase to prove the feasibility of the approach, and used as an educational example source code.

A fellow student, Carl Lange, and I developed a HTML5 game engine during the first summer of our college years. We had been offered office space by the college after our participation in a Java AI programming contest and later the ACM inter-collegiate programming competition. Myself and Carl learned several new frameworks and languages, not to mention HTML5 features, Java, GWT. The engines current live demo can be viewed here http://engine.flax.ie

When I was seventeen, I got my first programming job at ES Digital Media. While I worked there. II developed custom web applications for clients of the company, using PHP & MySQL. I also designed websites using HTML, CSS, JavaScript and Joomla. My other responsibilities included maintaining the companies deployment Linux VPS server.