Cibelle Michepud Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

- Delivered strategic transformation by spearheading operational, financial, and strategic initiatives, with a focus on business growth and risk management across global operations. - Achieved change leadership by guiding the organisation through complex operating model transformations, collaborating with the C-suite to develop and implement business strategies and roadmaps. - Implemented effective processes to maximise productivity and drive operational excellence. - Directed… Show more - Delivered strategic transformation by spearheading operational, financial, and strategic initiatives, with a focus on business growth and risk management across global operations. - Achieved change leadership by guiding the organisation through complex operating model transformations, collaborating with the C-suite to develop and implement business strategies and roadmaps. - Implemented effective processes to maximise productivity and drive operational excellence. - Directed global programme and project management efforts, addressing root operational challenges and driving seamless delivery across multiple practices. - Enabled efficient decision-making through data and KPI insights, ensuring alignment with strategic objectives. - Led and implemented comprehensive change management strategies, successfully guiding the organisation through significant cultural and operational transformations, ensuring stakeholder alignment and minimal disruption to business continuity. - Delivered digital transformation by implementing platforms and systems integration across the board, resulting in streamlined processes and aligned workflows.ICP is a professional services business that provides digital asset management, creative operations, production and digital commerce solutions to fast-track brands' content operations and technology adoption. Show less

London, United Kingdom

- Drove operational excellence in a high-growth start-up, leading cross-functional teams to achieve a twofold increase in revenue. - Transformed delivery models across multiple practices, leveraging workflows and processes for increased productivity and scalability. - Delivered organisational transformation by building the Client Solutions team capabilities, achieving a 500% growth over two years. - Led strategic planning and execution for creative, commercial, product, engineering,… Show more - Drove operational excellence in a high-growth start-up, leading cross-functional teams to achieve a twofold increase in revenue. - Transformed delivery models across multiple practices, leveraging workflows and processes for increased productivity and scalability. - Delivered organisational transformation by building the Client Solutions team capabilities, achieving a 500% growth over two years. - Led strategic planning and execution for creative, commercial, product, engineering, and marketing teams, implementing processes that enhanced productivity and customer satisfaction. - Delivered digital transformation by implementing new platforms and systems and automating workflows, enabling cross-team data integration, insights, and KPIs. - Led a diverse portfolio of complex projects and initiatives, identified strategic opportunities, shaped project and product roadmaps, and assisted teams in setting impact-based priorities. - Designed and deployed business and team-level OKRs. - Acted as an Interim Client Success Director for Mars, L'Oréal, and PepsiCo, delivering over 25% of the company's overall revenue.Vidsy is a creative tech business that combines technology, a global creator community and creative strategies to help global brands create best-in-class video ad campaigns. Show less

London, United Kingdom

- Developed and implemented strategic frameworks for B2B and B2C areas, aligning KPIs with competitive analysis and industry benchmarks. - Delivered high-quality project outcomes using Agile methodologies, fostering strong stakeholder relationships and ensuring customer satisfaction. - Conducted feedback interviews with team leads, as well as trainings and workshops to promote understanding of the developed frameworks.VisitBritain is the UK's national tourism agency, a… Show more - Developed and implemented strategic frameworks for B2B and B2C areas, aligning KPIs with competitive analysis and industry benchmarks. - Delivered high-quality project outcomes using Agile methodologies, fostering strong stakeholder relationships and ensuring customer satisfaction. - Conducted feedback interviews with team leads, as well as trainings and workshops to promote understanding of the developed frameworks.VisitBritain is the UK's national tourism agency, a nondepartmental public body, responsible for promoting Britain worldwide and developing its visitor economy. Show less

London, United Kingdom

- Managed multi-million budgets, leading digital campaigns and projects for Apple EMEA. - Delivered cross-functional integration by establishing new processes and methodologies, fostering collaboration between global and regional client teams. - Drove Apple's innovation agenda by actively promoting a test-and-learn approach throughout all projects, consistently delivering solutions with a digital-first approach. - Collaborated with the executive team to deliver operational… Show more - Managed multi-million budgets, leading digital campaigns and projects for Apple EMEA. - Delivered cross-functional integration by establishing new processes and methodologies, fostering collaboration between global and regional client teams. - Drove Apple's innovation agenda by actively promoting a test-and-learn approach throughout all projects, consistently delivering solutions with a digital-first approach. - Collaborated with the executive team to deliver operational excellence and strategic client management. - Addressed and resolved complex operational challenges and prioritised competing objectives. - Led a high-performing team of 25 associates across multiple practices.OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. Show less

London, United Kingdom

- Led digital brand and performance strategies, whilst initiating new processes to optimise team efficiency and productivity. - Monitored internal data sources to improve business insights and KPIs. - Established strong professional relationships with clients, publishers, and internal stakeholders and delivered data-led new business pitches and projects. - Managed revenue forecasts, scope of work, SLAs, product and campaign roadmaps. - Led multi-disciplinary projects and… Show more - Led digital brand and performance strategies, whilst initiating new processes to optimise team efficiency and productivity. - Monitored internal data sources to improve business insights and KPIs. - Established strong professional relationships with clients, publishers, and internal stakeholders and delivered data-led new business pitches and projects. - Managed revenue forecasts, scope of work, SLAs, product and campaign roadmaps. - Led multi-disciplinary projects and cross-channel integrations, providing strategic support to high-potential media, creative and data teams. - Led the creation of a new high-caliber team hub in India whilst also heading the P&L for a team of 20 associates in EMEA.Digitas UK is a full service digital agency united in a shared mission to use the power of strategy, tech, data, creative and media to get clients future-ready. Show less

London, United Kingdom

- Developed and implemented strategic transformation initiatives for global clients, achieving key operational and financial objectives for major brands such as Samsung Mobile, Procter & Gamble, and Airbnb. - Spearheaded the creation and adoption of new digital products, driving transformation across both global and local client accounts. - Introduced advanced data measurement strategies, and developed customised reports and data dashboards to enhance decision-making. - Collaborated… Show more - Developed and implemented strategic transformation initiatives for global clients, achieving key operational and financial objectives for major brands such as Samsung Mobile, Procter & Gamble, and Airbnb. - Spearheaded the creation and adoption of new digital products, driving transformation across both global and local client accounts. - Introduced advanced data measurement strategies, and developed customised reports and data dashboards to enhance decision-making. - Collaborated with platform partners to elevate product features and inform strategic roadmaps, ensuring alignment with business goals. - Led the Centre of Excellence team, delivering best practices and streamlined processes across global teams. - Facilitated internal and client workshops to foster knowledge sharing and support the successful implementation of initiatives.Starcom is the Human Experience Company. A world-renowned media communications agency that harnesses the power of media, technology, and data to create experiences people love and actions brands need. Show less

London, United Kingdom

- Cultivated and maintained strong client relationships, focusing on identifying and capitalising on new business opportunities for Samsung Mobile Global.- Led the delivery of integrated campaigns using a multi-channel approach, ensuring cohesive and impactful marketing strategies.- Conducted thorough data analysis against KPIs, providing clients with insights and trends to inform strategic decisions.- Reported on industry trends and emerging business opportunities through regular… Show more - Cultivated and maintained strong client relationships, focusing on identifying and capitalising on new business opportunities for Samsung Mobile Global.- Led the delivery of integrated campaigns using a multi-channel approach, ensuring cohesive and impactful marketing strategies.- Conducted thorough data analysis against KPIs, providing clients with insights and trends to inform strategic decisions.- Reported on industry trends and emerging business opportunities through regular and in-depth data analysis.- Coordinated Starcom's international teams across multiple markets, ensuring consistent and effective operational delivery. Show less

London, United Kingdom

-Managed and optimised Paid Search and Social Media campaigns for IBM UK/EMEA, Qualcomm, and GSK, delivering enhanced performance and measurable results.- Conducted comprehensive Social Media audits and analytics to evaluate markets and audiences, providing actionable insights for client campaigns.- Collaborated closely with Planning, Display, and Offline media teams to ensure the successful execution and integration of all campaigns.Ogilvy is a global creative communications… Show more -Managed and optimised Paid Search and Social Media campaigns for IBM UK/EMEA, Qualcomm, and GSK, delivering enhanced performance and measurable results.- Conducted comprehensive Social Media audits and analytics to evaluate markets and audiences, providing actionable insights for client campaigns.- Collaborated closely with Planning, Display, and Offline media teams to ensure the successful execution and integration of all campaigns.Ogilvy is a global creative communications agency, with experts in corporate, consumer, culture, tech, brand, internal, social, content and influence – backed by a deep pool of strategic and creative talent. Show less

London, United Kingdom

• Oversaw financial operations and budgeting, as well as implementing & managing ad tracking.• Managed, analysed and optimised paid search campaigns for key clients including IBM UK & EMEA.• Maximised client ROI through transparent reporting and data-driven decisions.

Sao Paulo, Brazil

• Delivered digital campaign strategy, planning, and buying for clients such as American Express, Banco Real ABN Amro, Nextel, Allianz, Motorola, Gerdau, SAP, Kraft Foods, Kimberly-Clark and Huawei.• Developed innovative and creative formats for Display campaigns.• Worked alongside planning and creative teams.

Sao Paulo, Brazil

• Developed campaign strategy, planning, and buying for clients such as Morumbi Shopping, Fast Shop, Pão de Açúcar, and Level Up Games.• Project managed digital initiatives, responsible for outlining brief strategy and setting deadlines.• Successfully managed multiple digital projects from brief to completion, ensuring client satisfaction with appealing results.• Delivered multiple digital projects from brief to completion, ensuring client satisfaction with appealing… Show more • Developed campaign strategy, planning, and buying for clients such as Morumbi Shopping, Fast Shop, Pão de Açúcar, and Level Up Games.• Project managed digital initiatives, responsible for outlining brief strategy and setting deadlines.• Successfully managed multiple digital projects from brief to completion, ensuring client satisfaction with appealing results.• Delivered multiple digital projects from brief to completion, ensuring client satisfaction with appealing results.Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content. Show less

Bachelor, Advertising

Education record

Education record