Cindy Blackwell Email & Phone Number

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Tasked with identifying the target audience for the Natural Shape media campaign while deciding how best to communicate to that audience; keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio); monitoring buying strategies; liaising and building relationships with clients and media sales companies;negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising; booking individual media spots, pages, posters, internet banners, broadcast adverts.

Worked with a team of talented professionals to determine media placements within several virtual verticals. Responsible for negotiating, purchasing and monitoring media space on behalf of Gap Inc. Our main placements were conducted via the internet, television and most recently via facebook. Month over month our team exceeded our target audiences allowing us to further analyze the ROI within our segmented markets.