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Diverse background in commercial development, legal, strategy, technology, business affairs and operations, and finance operations with a focus on new business opportunities and revenue growth. Proficiency in managing complex agreements including creative deal making in AOR relationships, third-party promotions, licensing, and intellectual property contracts. Transform complex media, advertising and technology business challenges into strategic opportunities and delivering significant revenue growth and profitability. Recognized for integrating and optimizing processes, increasing profitability, and ensuring regulatory compliance. Am a connector of people, ideas, and strategy ensuring that our business growth goals and timelines are achieved on budget and on time!Driven by ensuring our team and company is prepared to support our clients in an ever-evolving industry. Focused on understanding how self-regulation and policy impacts how we operate and contract with our clients and media partners.Specialties: Contract negotiation and deal makingStrategic business planning and developmentFinancial modeling and planningStrategic and operations planningAgency management: staffing, operations, P&L, legalBusiness case development and analysisEffective collaborative style, working with and building cross-functional teamsCurrent and prior roles included:Media and tech agency Chief Financial Officer, CFO for AmericasGlobal Commercial DirectorBroadcast Technology New Business for Global business venturesTechnical project management and budgeting
Open To New Opportunities
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Cco | Coo | Board Member And Advisor - Open To Board And Senior RolesOpen To New OpportunitiesNew York, Ny, Us -
Cfo MediaDentsu 2023 - PresentTokyo, Jp -
Svp, Global Commercial Director, Kinesso And MatterkindInterpublic Group (Ipg) 2020 - 2023New York, Ny, UsKinesso was founded by IPG as its digital marketing intelligence engine, connecting brands with the right people and driving meaningful outcomes managing > $3 billion of billings and $300 million in revenue in 130 marketsOur connected suite of applications leverages proprietary, patent-pending technology, machine learning, and leading data sources, including Acxiom. Together, these elements can help marketers create memorable experiences for the right people – and help their brands reach new heights.> Directly impacted our 25% growth by leading strategic commercials and negotiations on global business pitches and current client renegotiations> Transforming how our company structures commercial deals by building proposals that align the value we bring to our clients such as performance and outcome based driven models; refining our new business pitch and commercial proposal process> Business partner for new services and products; Develop and present business cases and market analysis> Negotiate client contracts managing our largest global clients including Amazon, J&J, Accenture, Lego, Spotify, and BMW> Cultivate and nurture client relationships with our key Sourcing, Procurement, Legal and CFO client partners -
Cfo, North America And Svp, Global Commercial Client Finance For EssenceWpp Jan 2018 - 2020London, London, GbEssence, is WPP's global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, NBCUniversal, L'Oreal, and the Financial Times. The agency is more than 1,800 people, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA, LATAM and North America.> Grew Americas and HQ P&L with $3B in billings and $200M in net sales across eight offices including responsibility for client and agency profitability, budgeting and strategic planning> Commercial lead on all new global based business pitches > Built processes around account management, pricing, revenue management, financial planning and profitability> Structure and negotiate complex relationships from inception through contract execution including 3rd party, promotions, licensing, deal sheets, and other intellectual property related agreements > Transformed and led the integration of three finance and operations teams including organization development, systems, hiring training, and team workflow; While going from an amber to a green SOX audit rating> Oversaw commercial, client, and new business finance, commercial strategy, legal, facilities, and operations -
Managing Partner, Finance And Operations For ArrowWpp 2017 - 2018London, London, GbTeam Arrow Partners was an innovative new GroupM agency combining best in class analytics with creative media thinking in an agile, collaborative team that moves at the speed of retail. In partnership with other members of the Executive team, we are creating and defining our agency culture, establishing our “ways of working” while leveraging the power and strength of GroupM.> Accountable for agency P&L including client profitability, monthly financial close, forecasting and planning > Negotiated and managed client Master Services Agreements and Scopes of Work > Partnered with CEO and HR on all staffing matters, new hires, promotions, and resource management > Redefined processes covering both client-side reporting and internal financial management & reporting -
Sr. Partner, Client Finance And Commercial Director (Global And Us Accounts) For WavemakerWpp 2009 - 2017London, London, GbWavemaker, fka MEC, a GroupM / WPP company, is a leading media agency both in the US and worldwide. With media planning & buying for all media at its core, MEC also provides exceptional analytics, multi-cultural, social, content creation, sponsorship and event management for its clients.Responsibilities include:> Contract and account management: Negotiate and manage fees and contractual agreements for both new and existing clients and vendor / media partners> Client finance and commercial lead for global clients including Paramount, Campbell Soup Company, Marriott International, IKEA, and others> Implement operational best practices and manage risk by understanding regulatory and new business impact to client and media partner contractual obligations and compliance including, intellectual property, online data privacy, digital media and technical licensing> Manage cross functional teams to implement new programs, digital media workflows and new media buying methods> Manage client profitability, forecast company revenue, review and approve scopes of work (SOW), price staff plans and develop revenue models for new client engagements> Financial oversight and management of the client finance group -
Global New Business Development And Strategy, Manager, Studio & Broadcast OperationsHbo 2005 - 2009New York, Ny, UsDeveloped, negotiated, and implemented new business ventures and distribution including: International On Demand, HD linear distribution, Mobile, Electronic Sell Through, and Broadband for both international and domestic markets.> Ensured solutions and timing were aligned with company strategies, technical and industry standards including market and competitive reviews, new opportunities, assessment of current strategies, identifying and evaluating strategic options> Developed partnership proposals for all new business development and video distribution initiatives > Negotiated technical and distribution agreements in close collaboration with Corporate legal team> Led cross-functional efforts including Broadcast & Studio Engineering, Business Affairs Legal, Creative Services, IT, Marketing, and Programming to assess, plan, and implement new business partnerships > Managed team responsible for contractual administration, annual budgeting, tracking and forecasting > Major projects / new ventures included: Broadband (HBO Go), International Mobile (Vodafone, Bell Mobility, SK, Orange), High Definition Linear (Launched 26 networks in a year), International On Demand (UK, France, Japan, Israel), and Download to Own (iTunes, Xbox, Amazon) -
Director, Strategy And Business DevelopmentNext Century Productions 2003 - 2005Propelling ecommerce based startups to the next level by analyzing and developing business opportunities with retail, online, media, and manufacturing partners and operations planning.> Evaluated and negotiated opportunities with strategic partners> Managed third-party vendors for search engine optimization, web site creative and maintenance, and database development
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Global Business Solutions And Project Management, ManagerAnheuser-Busch Companies, Inc. 2002 - 2004St. Louis, Mo, UsManaged international and domestic projects for various Anheuser-Busch business divisions including: Sports and Entertainment Marketing, International, Sea World, Busch Gardens, Agricultural, and Packaging.> Responsible for consolidating and guiding project management teams across company organizations> Implemented corporate solutions including: Internet, Web, E-commerce, and B2B solutions> Prepared and presented IT solutions plans to technical and non–technical audiences for buy-in and development -
Network Analyst / Project Manager, Global Network And Technology SolutionsBertelsmann 1999 - 2001Gütersloh, DeImplemented various technical solutions for multiple company divisions including BMG Entertainment, Doubleday Publishing, and Bertelsmann services and provided Network infrastructure support. Clients included: Aetna, Microsoft, Xircom, Hewlett Packard, Wellpoint, PacifiCare, Cigna, Lufthansa, and Air France.> Negotiated vendor deals, developed and maintained key relationships critical to successful operations> Validated, built, and supported technology based infrastructure solutions such as: Voice over IP, redesign of the wide area network, and wireless solutions
Jeanine Cicenia Skills
Jeanine Cicenia Education Details
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Washington University In St. Louis - Olin Business SchoolBusiness Strategy And International Business -
Columbia Business SchoolExecutive Education -
New York UniversityLaw - Intellectual Property -
Pace UniversityMathematics And Economics
Frequently Asked Questions about Jeanine Cicenia
What company does Jeanine Cicenia work for?
Jeanine Cicenia works for Open To New Opportunities
What is Jeanine Cicenia's role at the current company?
Jeanine Cicenia's current role is CCO | COO | Board Member and Advisor - Open to Board and senior roles.
What is Jeanine Cicenia's email address?
Jeanine Cicenia's email address is je****@****hoo.com
What is Jeanine Cicenia's direct phone number?
Jeanine Cicenia's direct phone number is +178626*****
What schools did Jeanine Cicenia attend?
Jeanine Cicenia attended Washington University In St. Louis - Olin Business School, Columbia Business School, New York University, Pace University.
What skills is Jeanine Cicenia known for?
Jeanine Cicenia has skills like Leadership, Contractual, Collaborative Style, E Commerce, Strategic Partnerships, International Business Development, Client Relations, B2b, Digital Strategy, Cables, Account Management, Commercial Finance.
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