Jeanine Cicenia Email & Phone Number

New York, Ny, Us

Tokyo, Jp

New York, Ny, Us

Kinesso was founded by IPG as its digital marketing intelligence engine, connecting brands with the right people and driving meaningful outcomes managing > $3 billion of billings and $300 million in revenue in 130 marketsOur connected suite of applications leverages proprietary, patent-pending technology, machine learning, and leading data sources, including Acxiom. Together, these elements can help marketers create memorable experiences for the right people – and help their brands reach new heights.> Directly impacted our 25% growth by leading strategic commercials and negotiations on global business pitches and current client renegotiations> Transforming how our company structures commercial deals by building proposals that align the value we bring to our clients such as performance and outcome based driven models; refining our new business pitch and commercial proposal process> Business partner for new services and products; Develop and present business cases and market analysis> Negotiate client contracts managing our largest global clients including Amazon, J&J, Accenture, Lego, Spotify, and BMW> Cultivate and nurture client relationships with our key Sourcing, Procurement, Legal and CFO client partners

London, London, Gb

Essence, is WPP's global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, NBCUniversal, L'Oreal, and the Financial Times. The agency is more than 1,800 people, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA, LATAM and North America.> Grew Americas and HQ P&L with $3B in billings and $200M in net sales across eight offices including responsibility for client and agency profitability, budgeting and strategic planning> Commercial lead on all new global based business pitches > Built processes around account management, pricing, revenue management, financial planning and profitability> Structure and negotiate complex relationships from inception through contract execution including 3rd party, promotions, licensing, deal sheets, and other intellectual property related agreements > Transformed and led the integration of three finance and operations teams including organization development, systems, hiring training, and team workflow; While going from an amber to a green SOX audit rating> Oversaw commercial, client, and new business finance, commercial strategy, legal, facilities, and operations

London, London, Gb

Team Arrow Partners was an innovative new GroupM agency combining best in class analytics with creative media thinking in an agile, collaborative team that moves at the speed of retail. In partnership with other members of the Executive team, we are creating and defining our agency culture, establishing our “ways of working” while leveraging the power and strength of GroupM.> Accountable for agency P&L including client profitability, monthly financial close, forecasting and planning > Negotiated and managed client Master Services Agreements and Scopes of Work > Partnered with CEO and HR on all staffing matters, new hires, promotions, and resource management > Redefined processes covering both client-side reporting and internal financial management & reporting

London, London, Gb

Wavemaker, fka MEC, a GroupM / WPP company, is a leading media agency both in the US and worldwide. With media planning & buying for all media at its core, MEC also provides exceptional analytics, multi-cultural, social, content creation, sponsorship and event management for its clients.Responsibilities include:> Contract and account management: Negotiate and manage fees and contractual agreements for both new and existing clients and vendor / media partners> Client finance and commercial lead for global clients including Paramount, Campbell Soup Company, Marriott International, IKEA, and others> Implement operational best practices and manage risk by understanding regulatory and new business impact to client and media partner contractual obligations and compliance including, intellectual property, online data privacy, digital media and technical licensing> Manage cross functional teams to implement new programs, digital media workflows and new media buying methods> Manage client profitability, forecast company revenue, review and approve scopes of work (SOW), price staff plans and develop revenue models for new client engagements> Financial oversight and management of the client finance group

New York, Ny, Us

Developed, negotiated, and implemented new business ventures and distribution including: International On Demand, HD linear distribution, Mobile, Electronic Sell Through, and Broadband for both international and domestic markets.> Ensured solutions and timing were aligned with company strategies, technical and industry standards including market and competitive reviews, new opportunities, assessment of current strategies, identifying and evaluating strategic options> Developed partnership proposals for all new business development and video distribution initiatives > Negotiated technical and distribution agreements in close collaboration with Corporate legal team> Led cross-functional efforts including Broadcast & Studio Engineering, Business Affairs Legal, Creative Services, IT, Marketing, and Programming to assess, plan, and implement new business partnerships > Managed team responsible for contractual administration, annual budgeting, tracking and forecasting > Major projects / new ventures included: Broadband (HBO Go), International Mobile (Vodafone, Bell Mobility, SK, Orange), High Definition Linear (Launched 26 networks in a year), International On Demand (UK, France, Japan, Israel), and Download to Own (iTunes, Xbox, Amazon)

Propelling ecommerce based startups to the next level by analyzing and developing business opportunities with retail, online, media, and manufacturing partners and operations planning.> Evaluated and negotiated opportunities with strategic partners> Managed third-party vendors for search engine optimization, web site creative and maintenance, and database development

St. Louis, Mo, Us

Managed international and domestic projects for various Anheuser-Busch business divisions including: Sports and Entertainment Marketing, International, Sea World, Busch Gardens, Agricultural, and Packaging.> Responsible for consolidating and guiding project management teams across company organizations> Implemented corporate solutions including: Internet, Web, E-commerce, and B2B solutions> Prepared and presented IT solutions plans to technical and non–technical audiences for buy-in and development

Gütersloh, De

Implemented various technical solutions for multiple company divisions including BMG Entertainment, Doubleday Publishing, and Bertelsmann services and provided Network infrastructure support. Clients included: Aetna, Microsoft, Xircom, Hewlett Packard, Wellpoint, PacifiCare, Cigna, Lufthansa, and Air France.> Negotiated vendor deals, developed and maintained key relationships critical to successful operations> Validated, built, and supported technology based infrastructure solutions such as: Voice over IP, redesign of the wide area network, and wireless solutions

Mba, Mba, Business Strategy And International Business

Executive Education

Professional Certificate, Law - Intellectual Property

Bachelors Of Science, Mathematics And Economics