Cicero Willis Email & Phone Number

Monterrey Y Alrededores, México

Strategic Alignment, Governance, Transformation and Leadership Development

Monterrey Y Alrededores, México

VP Key Accounts and Modern Trade – Heineken MexicoRole: Service and Develop Key Accounts representing 33% of the businessResults: Drive the change of Key Account Managers and Enhance the Operating and Service Model. Create new ways of relationships applying best practices in Join Business Plans. Gaining Share in Convenience and Supermarkets channels.

Monterrey Y Alrededores, México

VP Global Information Services – Heineken MexicoRole: Business Transformation Strategy, Development of Business Solutions, Serving more than 10,000 IT Users.Results: Development and Roll Out of current SAP technology platform managing changes to more than 10,000 users. Lead IT transition from Femsa to Heineken. Develop GIS capabilities in key areas like.

Monterrey Y Alrededores, México

VP Business Process and Technology – Femsa Cuauhtémoc Moctezuma BreweryRole: Business Process Management, Development of Business Solutions, Serving more than 10,000 IT Users.Results: Prepare the organization for a new IT operating model in Femsa for the Beverage Business Units. Achieve efficiencies in IT Expenditures above 30%. Represent Cuauhtemoc.

Monterrey Y Alrededores, México

Director of Trade Marketing – Femsa Cuauhtémoc Moctezuma BreweryRole: Channel Strategy, Key Account Management, Beer Store Chain Management. Results: Double the expansion of Beer Store Business; Stop declining and gaining 3 points of SOM in Supermarkets. 3 years with continues growth in Same Store Sales in Convenience Channel (Oxxo, 7 Eleven).

Monterrey Y Alrededores, México

VP of Merchandizing and Marketing – Femsa Oxxo Retail BusinessRole: Category Vision and Strategy, Oxxo Brand Strategy and Tactics, Vendor Relationship and Management.Results: Create and develop the team and competences for Category Management. Strategy by category with a strategic role for Fast Food and Services, New Store Design

Monterrey Y Alrededores, México

Director Marketing Development – Femsa Cuauhtémoc Moctezuma BreweryRole: Lead Projects to create new Capabilities in Trade Marketing and Revenue ManagementResults: Implementation of first Revenue Management initiative managing different price point by Region/Brand/Package. Project to standardize Image and Merchandizing for a Company owned Beer Store.

Monterrey Y Alrededores, México

Manager Marketing Planning - Femsa Cuauhtémoc Moctezuma BreweryRole: Market Planning Processes, Brand Portfolio Strategy, Consumer/Channel Intelligence. Results: Lead Brand Portfolio Strategy Project supported by Boston Consulting Group.

Monterrey Y Alrededores, México

Director IT Solutions Development – Femsa Cuauhtémoc Moctezuma BreweryRole: Develop Business Solutions for Sales, Marketing and Back OfficeResults: Lead first National Implementation for Sales Force Automation using hand held and supporting Route Sales and Pre Sales Route to Market Models. Co-Lead Centralization of IT Governance and Services at Femsa.

Monterrey Y Alrededores, México

Manager Commercial IT Solutions – Femsa Cuauhtémoc Moctezuma BreweryRole: Develop Business Solutions for Sales in South of MexicoResults: Development and Roll Out of a simple solution in the South of Mexico (from manual to IT supported processes).

Senior Executive Program, Business Administration, Iese New York/Miami

Post Mba, Master In Business Administration Update

Maestria En Desarrollo Familiar, Ciencias De La Familia, Impartido En Monterrey En Familia Mexicana

Maestria En Administración De Empresas, Business Administration And Management, General

Ingeniería, Electrical, Electronics And Communications Engineering