Cindy C. Email & Phone Number

Singapore

Johor Bharu

Key Functions: 1. Lead, developed and execute market access strategies to penetrate to the desired market. 2. Provide technical capabilities combined with strategic insights to build access solutions including the use of health economics, market analysis by engaging respective internal/external partners. 3. Implement pricing strategies and budgeting for.

Kuala Lumpur, Malaysia

• Key functions and responsibilities:Responsible for Image Guided Therapies and Surgery product portfolio strategy, product positioning, market segmentation, training and installed base retention. Generate growth.
• Lead, plan and execute marketing initiatives to address commercial and product team’s gaps & needs, driving visibility and win rates across ASEAN which results in additional USD 3m additional sales revenue year on year.
• Identified and build KOL show site and KOL to drive the mindshare for key countries, adding additional 2 installation base for Hybrid OR in Indonesia & Thailand in 2020, after Singapore, Vietnam and Malaysia.
• Effectively managing change, transforming from traditional marketing of face to face to digital transformation tools like webinars, inside sales, digital lead paid campaign that built an omni channel customer segment.
• Accomplish facilitator with effective communication, linking both internal and external stakeholders in delivering seamless execution of commercial and marketing plan and achieving the desirable results.

Kuala Lumpur, Malaysia

• Key functions and responsibilities:Lead & support DGS & Interventional business ASEAN, mainly in Malaysia, Vietnam, Myanmar & Cambodia. Identify and qualify leads & business opportunities. Evaluate & ensure the right.
• Supported the commercial team to lead the intervention portfolio that drove key results and won installation base in 2 units of angio systems in Malaysia & 5 in Vietnam.
• Identified and supported key account management effort for strategic accounts for both private and govt account like CVSKL, Columbia Asia & HTAA that achieved customer satisfaction and became a referral center for.
• Conducted product position and training to key account personnel and channel partners (eg: IDS Malaysia, TD Medical Vietnam) which ensured right product offerings for both Malaysia & Vietnam.
• Conducted periodic business review with key account managers, channel partner mangers, sales manager that ensured accurate sales funnel management in SFDC, worked closely in developing & executing DGS strategic plan &.
• Team player to other key stakeholders (project management, sales, field engineers) that ensured smooth execution & installation of the system at the customer site. Ensured customer acceptance & satisfaction of both.

Kuala Lumpur, Malaysia

• Key functions & responsibilities: Instrumental in supporting THV business development in the South-East Asia (Singapore, Malaysia & Thailand). Combination of key account management & therapy development effort to drive.
• Instrumental of market access of Sapien 3 THV and successful launch of key TAVR centers in Singapore, with significant of usage increase, total case which led to 20% increase of market share and changed the treatment.
• Took on the role of therapy development for THV in Singapore, Thailand and Malaysia, and enhanced KOL knowledge of this therapeutic area (especially for Thailand and Malaysia) via key account management as well as.
• Personal development as an application specialist, i.e. clinical case support & valve preparation, as well as assistance in patient screening especially in CT imaging.
• Worked with various stakeholders (finance, regulatory, logistic) that ensured continuous business continuity and instrumental in business forecasting, trend setting & account development.

Kuala Lumpur, Malaysia

• Key functions and responsibilities:Responsible for sales and promotion of medical devices (i.e., cardiac stents) in major hospital in Kuala Lumpur and Johor Bharu, including:-
• Institut Jantung Negara (IJN)
• HSC Medical Centre
• Gleneagles Medical Centre
• Prince Court Medical Centre
• Hospital Serdang

• Key functions and responsibilities:Medical Network Management
• Established a close working relationship including regular audits and contact with healthcare service providers to support the various medical service programs & operation needs
• Regular review of program robustness and efficiency, as well as engagement of new service providers to expand existing medical networkBusiness Development
• Outreach program to hospitals to market a range of specialised medical services for e.g., air ambulance service and hospital referral network
• Building of innovative and customised medical network such as emergency services for divers, allied-health services (for e.g., chiropractic and traditional Chinese medicine), and lifestyles & concierge needs Competency.
• Accurate input of provider audit to ensure quality and reliability of information that is shared with other Alarm Centre

Key functions and responsibilities:Sales and promotion of consumer healthcare products for various principles (i.e., Bristol-Myers Squibb, Novartis Consumer Healthcare, Novartis Medical Nutrition, Bayer Consumer Healthcare and Allergan Ophthalmic) to general practitioners and pharmacies in the Klang Valley

Key functions and responsibilities:Day-to-day operations and sales and promotion activities. Managed a staff strength of 5 people with business volume of RM 8-10k a month.

• Key functions and responsibilities:Sales and promotion of antibiotics, antacids and anti-ulcerants, antivirals, and vaccines to general practitioners, pharmacies and key private hospitals in JohorAchievement:
• Achieved between 90–120% of budget, with growth of between 5-20 %.
• Collaborated with the marketing team to run antibiotic continuous medical education programmes and vaccines campaigns to boost disease awareness and product visibility