Reporting to the Group CBO and the brand Board of Directors, general management from product ideation to go-to-market strategy for a portfolio of Beauty and Wellness brands, currently responsible for the overall P&L of eimele, a plant-based wellness brand with a global footprint designed to unlock the power of nature.• Business analysis• Growth mapping• 1-3Y strategic planning• Annual budgeting and projection• Market research and insight• NPD development• Branding and marketing• Supply Chain (procurement/production and logistics)• Global DTC and B2B expansion with a focus on the US and SEA• Sales territory/channel management• Legal and governance

MARKETING• Defining the marketing strategy and budget, managing P&L for the brand’s development in Greater China and amongst Chinese communities in Australia and Singapore through Daigou, Cross-border E-commerce (CBEC) and general trade channels.• Developing new market launch plan for entering Hong Kong and Macau covering consumer activation events, digital, social media / KOL, prints and OOH.• Working with Portfolio to research and develop NPD’s that suit both Australian and Chinese markets.• Monitoring product performance in Australia’s Daigou market and across all the major Chinese e-commerce platforms as to support optimising NPD.• Organizing a series of offline brand engagement and NPD launch events in Australia.• Organizing the brand’s participation at Alibaba E-commerce Expo in Australia, China Beauty Expo in Shanghai and Cosmoprof in Hong Kong.• Leading the brand-led marketing campaigns managing ROI.• Leading the B2B digital campaigns on brand integrity and partnership transition.• Leading the joint B2B and B2C marketing activations collaborating with China market key trade partners.• Developing and managing the brand’s Chinese assets and social media channels: Weibo official accounts and WeChat official public service account.• Optimisation of the official Chinese website.BUSINESS DEVELOPMENT• Leading the project of setting up the branded Flagship Stores on Tmall Global and Kaola.• Establishing relationships with other major Chinese CBEC platforms while supporting to enhance the relationships with key Australian retailers.• Establishing contact with Dufry as a potential travel retail partner to grow the brand globally.MARKET MANAGEMENT• Responsible for overall compliance of the business in Mainland China, including cosmetics product record filings, IP Law, E-commerce Law and Advertising Law.• Supporting the vetting process of China market trade partners to ensure brand compliance.

BUSINESS MANAGEMENT• Being abreast of the market segmentation and trends, responsible for developing and overseeing all the China market strategies (Sales, Marketing, Expansion, Key Account Relations and Logistics) with relevant internal stakeholders and external business partners to be aligned with the company’s expectation.• Supervising the execution in line with the market’s P&L while optimising ROI.• Managing the omni-channel B2C and B2B market including multiple CBEC platforms (e.g. Tmall, JD, Secoo and etc.) and the social media channel (i.e. official Chinese WeChat public account).• Launched the Chinese e-commerce website www.cn.monnierfreres.com.• Based in Shanghai while travelling to Paris headquarters monthly, building and managing an in-house team of 3.• Qualifying the external partners while training and dotted line managing a dedicated project team of 10.MARKET STRATEGY• Developing a comprehensive CBEC marketing plan.• Analyzing China’s luxury fashion market to advise on the positioning, branding and to influence the buying decisions to facilitate the growth.• In line with the branding outlines of partners such as Balenciaga, Valentino, Marni, Max Mara and Kenzo, overseeing daily operation and asset creation carried out by the external operation partners to achieve financial objectives and brand compliance.STRATEGIC PARTNERSHIP• Identifying potential business partners in APAC such as Amazon, Lazada, VIP and etc.

CORPORATE COMMUNICATION AND PUBLIC RELATIONS• Production of monthly corporate newsletter in Chinese, English and Italian collaborating with internal stakeholders.• Working with Marketing, responsible for creating assets for joint campaigns with luxury brands strictly following the brands’ guidelines.• Organizing world-class corporate engagement VIP events in Milan, Florence and Paris inviting top executives of luxury brands, diplomats and social elites.• Launching and rolling-out media campaigns in Italy to promote the Group’s long standing Italian Lifestyle program.STRATEGIC RELATIONS• Reporting directly to the founding Chinese ownership, Global HQ in Shanghai with frequent travels to the EU HQ in Italy, in charge of maintaining relationships with major luxury and lifestyle brands including but not limited to Prada, Tod’s, Dolce & Gabbana, Gucci and Ferrari Trento.• Development and maintenance of relationship with key Chinese and Italian governmental and civil organization contacts.• Development and maintenance of relationship with Italian mainstream media channels such as Class Editori and Il Sole 24 Ore.

STORE LOCATION EXPANSION• In charge of the brand’s new-concept store expansion in Central China working closely with Construction and Fitting, Operations, Visual Merchandising, Wholesale and Training.• Covering 8 provinces and 11 key cities, closed the deal to open a flagship store in a major Chinese city within 6 months coming on board.• In charge of landlord relations with 16 existing stores and overseeing 21 projects in the pipeline.• Frequent domestic travels, store visits and "mystery shopper" missions.FRANCHISEE RELATIONS• Managed a network of 10 exisiting franchisees and developed 8 more potential partners in Greater Central China.• Identified a high-profile partner to negotitate on the joint effort of bringing the brand’s KIDS line into China.