Cid De Andrade

Cid De Andrade Email and Phone Number

Digital marketing strategist and expert @ Learning Mode
Cid De Andrade's Location
Rio de Janeiro, Brazil, Brazil
Cid De Andrade's Contact Details

Cid De Andrade work email

Cid De Andrade personal email

Cid De Andrade phone numbers

About Cid De Andrade

Digital marketing strategist and expert. Entrepreneurial and passionate Marketing & Communications manager with 14 years experience in product and business management, digital marketing and advertisement.A creative mind focused in generating value and growth: I'm able to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. I'm not alone in this world: I'm aware of others' reactions (customers, consumers, team workers, friends) and always try to understand why they react as they do.ESCP Europe, trilingual (fluent English, bilingual French with no accent, Brazilian Portuguese native).Extensive career within Internet, Media, Telecommunications, Software, and Cosmetics industries.International profile crafted within 2 Brazilian big corporations (5 years), a tech start-up based in Paris (3 years), L'Oréal and more recently a performance digital marketing company.Experience in senior level decision making, managerial skills and positive leadership, especially in dynamic work environments and start-ups. Strategic vision with both conceptual depth and execution capabilities.Consumer-focused, driven by innovation, brand value and product excellence.

Cid De Andrade's Current Company Details
Learning Mode

Learning Mode

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Digital marketing strategist and expert
Cid De Andrade Work Experience Details
  • Learning Mode
    Owner
    Learning Mode Oct 2019 - Present
    Worldwide
    Learning Mode focuses on performance marketing and e-learning.
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  • Insightful Impact - Performance Marketing Agency
    Co-Founder And Ceo
    Insightful Impact - Performance Marketing Agency Sep 2018 - Sep 2019
    Nantes Area, France
    Insightful Impact is a performance marketing agency. I has been co-founder and CEO during its 1st year. Then left it to found a new company called Learning Mode.
  • 2-30 Media
    Chief Operating Officer
    2-30 Media Jul 2013 - Aug 2018
    Paris Area, France
    • Built from scratch a Lead Generation business unit based on SEO + inbound marketing + media buying (1.5M€ annual revenue since its 1st year; 6.5 million registered users within 5 countries). Full P&L responsibility plus forecasting of yearly budgets.• Recruited, trained and now lead a team of 5 product managers and 5 copywriters : performance marketing, content production, branded content, inbound marketing and social media management.• Responsible for all media buying. Top-level skills for performance-based online advertisement:strategic planning and managing Facebook Ads (800K€/year), Adwords (400K€/year) and RTB.• Process management and key partner strategy definition for lead generation: co-sponsoring, co-registration, display, email marketing and social media.• Achievements: full year 2016 -> 40% year over year growth (FY2015 -> 25% YoY growth).
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  • Independent Consultancy
    Digital Marketing & Communications Consultant
    Independent Consultancy Dec 2012 - Jul 2013
    Paris Area, France
    Independent Marketing & Communications Consultant having worked for international clients in the Luxury, Sustainable Development and Music Software industries.
  • L'Oréal
    Product Development Marketing
    L'Oréal Apr 2012 - Oct 2012
    Paris Area, France
    6-Months internship at VICHY's development marketing team. This internship was part of the Specialized Marketing & Communication Master I attended at ESCP Europe.
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  • Ohm Force
    Marketing Communications Manager
    Ohm Force Mar 2008 - Jul 2011
    Paris Area, France
    • Development marketing for the new product « Ohm Studio » (1st real-time collaborative music production platform ever) and product marketing for the existing software portfolio. Self managed position.• Responsible for all marketing and communications processes: strategic planning, PR, media buying, SEO/SEM, online sales, affiliate program, CRM and community management.
• Led go-to-market (GTM) strategy and planning. « Ohm Studio » launched within the planned schedule with 8.000 beta-testers, +35% sales growth for the existing software portfolio.
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  • Jornal Do Brasil
    Guest Session Writer
    Jornal Do Brasil Mar 2002 - Jan 2009
    Writing a weekly article called "Cibermundo", about cyberculture, technology, consumer trends and techie lifestyle in general.
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  • Oi/Telemar
    Product Manager
    Oi/Telemar Jan 2007 - Feb 2008
    Rio De Janeiro Area, Brazil
    • Responsible for all marketing communications for the broadband ADSL product and the mobile VAS (Value Added Services).• Led the rebranding project of the ADSL product inherited from the former state phone company, managing all aspects of conception and execution. Oi’s ADSL market cap has tripled while brand value increased ten-fold.• Omni-channel communication: planning and monitoring advertising campaigns (online and offline), guerilla marketing (PR stunts), marketing research, merchandising and promotions.
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  • Globo.Com
    Product Manager
    Globo.Com May 2004 - Dec 2006
    Rio De Janeiro Area, Brazil
    • Responsible for the « Entertainment » section of the Globo.com web portal: editorial content strategy and pipeline, communication and audience monetisation. • Developed a sounder editorial and communication strategy, which has significantly contributed for a 50% increase of section’s audience share within the whole portal. Finding and engaging new strategic content, monetisation and technological partners.• Assisted in planning, executing and communicating a new marketing strategy aimed to increase section’s premium subscription conversion rate; which had a +40% growth within 1 year.
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  • Ibest Corp.
    Junior Product Manager
    Ibest Corp. Jul 2001 - Dec 2002
    Rio De Janeiro Area, Brazil
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  • Globosat (Multishow)
    Marketing Assistant
    Globosat (Multishow) Aug 2000 - Jun 2001
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Cid De Andrade Skills

Marketing Strategy Product Marketing Marketing Communications Strategic Planning Online Marketing Online Advertising Email Marketing Social Media Marketing Digital Marketing Communications Strategy Community Management Community Building Brand Development Brand Awareness Project Management Product Management Marketing Start Ups Strategic Communications Brand Implementation Crm Brand Management Marketing Management Integrated Marketing Market Analysis Digital Strategy International Marketing Product Development Creative Solutions Product Innovation Digital Innovation Web Analytics Media Planning Mobile Marketing Market Planning Digital Media Google Analytics B2b Marketing Creative Strategy Sem Business Development Content Strategy E Commerce Corporate Communications Seo Google Adwords Search Engine Optimization

Cid De Andrade Education Details

Frequently Asked Questions about Cid De Andrade

What company does Cid De Andrade work for?

Cid De Andrade works for Learning Mode

What is Cid De Andrade's role at the current company?

Cid De Andrade's current role is Digital marketing strategist and expert.

What is Cid De Andrade's email address?

Cid De Andrade's email address is ci****@****ail.com

What is Cid De Andrade's direct phone number?

Cid De Andrade's direct phone number is +336870*****

What schools did Cid De Andrade attend?

Cid De Andrade attended Escp Europe, Universidade Federal Do Rio De Janeiro, Escola Superior De Propaganda E Marketing.

What are some of Cid De Andrade's interests?

Cid De Andrade has interest in Music And Culture, Technology, Communication, Trends, New Medias, Branding.

What skills is Cid De Andrade known for?

Cid De Andrade has skills like Marketing Strategy, Product Marketing, Marketing Communications, Strategic Planning, Online Marketing, Online Advertising, Email Marketing, Social Media Marketing, Digital Marketing, Communications Strategy, Community Management, Community Building.

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