Cindy Collins

Cindy Collins Email and Phone Number

Service Delivery | Sales Enablement | Sales and Renewals | Project Management @ Red Tree Productions - Audio Visual Services
Cindy Collins's Location
Guelph, Ontario, Canada, Canada
About Cindy Collins

Results-driven leader with 15+ years of experience in sales enablement, client service delivery, and operations across SaaS, B2B, and B2C industries. Proven track record in driving scalable sales processes, increasing revenue, and implementing partner enablement solutions. Expertise in building and coaching high-performance teams, driving client success, and optimizing the customer journey across the sales lifecycle. Seeking opportunities to leverage data-driven decision-making to enhance sales and partner strategies.Core Competencies:Sales Enablement | Partner Management | Revenue Growth | Client Success Management | Go-to-Market Strategy | Sales Pipeline Optimization | KPI Establishment & Monitoring | Business Development | Team Leadership & Coaching | SaaS Implementation | Strategic Sales Planning | Data-Driven Decision MakingAdditional Skills: Sales & Marketing Tools: CRM | HubSpot | Salesforce |Microsoft Dynamic | Zoho | Hootsuite | Publer | Oracle | Salesloft | LinkedIn Sales Navigator | LeadIQ | ZoomInfo | Lusha | Apollo Project Management Tools: Monday.com | Jira | Zen Desk | Trello | ERP | SAP Sales Strategy: Sales Funnel Management | Inbound and Outbound Lead Generation | Business Development Strategies | Go-To-Market (GTM) Strategy | Sales Pipeline Optimization | Sales Playbook Creation | Sales Training and Coaching | A/B Testing Management & Leadership: Team Building | Sales Leadership | Performance Management | Hiring and Onboarding | KPI Establishment | KPI Monitoring | Workflow Optimization | Project Management | Risk Management Productivity: Microsoft Office Suite | Excel | Word | Outlook | PowerPoint | Teams | Zoom | Google Workspace

Cindy Collins's Current Company Details
Red Tree Productions - Audio Visual Services

Red Tree Productions - Audio Visual Services

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Service Delivery | Sales Enablement | Sales and Renewals | Project Management
Cindy Collins Work Experience Details
  • Red Tree Productions - Audio Visual Services
    Director Of Client Services
    Red Tree Productions - Audio Visual Services Oct 2024 - Present
    Guelph, Ontario, Canada
    -Generate and acquire new clients through targeted outreach, research, and cold calling.-Develop and execute strategies to maintain high client retention, contract renewals and foster long-term relationships.-Manage the sales pipeline, ensuring accurate tracking of client information, project details and needs. -Create and implement digital marketing campaigns on behalf of the organization.-Collect event feedback to continuously improve service offerings and client satisfaction.-Engage with industry associations and attend events to build networks and explore new business opportunities.
  • Red Tree Productions - Audio Visual Services
    Business Development Representative
    Red Tree Productions - Audio Visual Services May 2016 - Sep 2024
    Guelph, Ontario, Canada
    -Developed and executed sales strategies to acquire new business in the conference production sector.-Lead list development and segmentation. -Lead outreach and follow-up efforts with potential clients, offering custom AV solutions for conferences and events.
  • Pollinate Networks Inc.
    Director, Client Delivery
    Pollinate Networks Inc. Jan 2020 - Oct 2024
    Guelph, Ontario, Canada
    -Spearheaded sales and client delivery for a leading HR SaaS tool, managing a portfolio of 50+ clients and $1.5M+ in annual revenue.-Increased sales pipeline by 100% through formalizing sales processes and developing scalable strategies.-Led a team of up to 5 in client delivery and project management, improving efficiency and reducing delivery timelines by 20%.-Grew users by 1000% through improved service delivery and onboarding initiatives to meet demand.-Created and tracked KPIs across sales, client delivery, and marketing efforts, resulting in a 15% improvement in overall client satisfaction scores.-Coordinated cross-functional teams, including PMO and business development, to implement SaaS solutions tailored to B2B client needs.-Contributed to branding and marketing strategies, including website redesigns, client persona discovery, use case creation and product positioning to enhance market presence.
  • Cidea
    Freelance Consultant
    Cidea Nov 2015 - Oct 2024
    Guelph, Ontario, Canada
    -Consulted with small businesses to optimize sales and account management pipelines, increasing client engagement and sales conversion rates by 70%.-Developed go-to-market strategies, including sales funnel development, marketing assets, and cold lead engagement, boosting revenue for clients by an average of 100%.-Advised on customer service improvements, helping businesses retain customers and increase repeat business.
  • Refine Management
    Vice President Client Services
    Refine Management Aug 2018 - Apr 2019
    Toronto, Canada Area
    -Oversaw client relationship cultivation, closing high-value deals, and increasing client retention by 10%.-Developed sales pipeline and marketing assets to support company expansion into the Canadian market.-Supported transition during a major acquisition, positioning the company for growth and preparing to launch new HR products.
  • Glen Dimplex Americas
    Director, Marketing Communications And Customer Business Development
    Glen Dimplex Americas Aug 2013 - Nov 2015
    Cambridge, Ontario
    -Contributed to $80M+ in revenue through leadership of cross-functional teams across marketing, sales, and product development.-Managed a $5M+ annual budget for marketing and sales operations, ensuring alignment with company goals and market opportunities.-Contributed to the company’s ERP (SAP) implementation, optimizing business analytics and driving operational improvements.-Mentored and coached a team of 8 sales and marketing professionals, improving team performance and project outcomes by 75%.
  • Glen Dimplex Americas
    Director, Customer Business Development
    Glen Dimplex Americas Aug 2012 - Aug 2013
    Cambridge, Ontario, Canada
    -Directed a $2M+ budget for sales strategy execution across 6 B2B sales channels including: mass merchant retail, online retail, independent retail, construction and hospitality, international sales, and commercial distribution channels.-Aligned pricing strategies and led go-to-market efforts for sales markets, increasing market penetration by 50%.-Trained and mentored a team of 5, driving operational efficiency and increasing revenue by 34%.
  • Glen Dimplex Americas
    Brand Manager - Construction And Hospitality
    Glen Dimplex Americas Aug 2008 - Aug 2012
    Cambridge, Ontario, Canada
    -Managed $10M in sales to the construction industry during challenging market conditions, identifying new revenue opportunities and streamlining sales territories.-Championed the development and launch of a best-selling product that has generated $70M+ in revenue since its inception.-Supported $10M of sales to the construction industry (even though the housing market had just collapsed).-Merged 30 sales territories and contract sales agents across North America into 10. -Completed hundreds of construction project sales to single family, multi family and hospitality builders.
  • Glen Dimplex Americas
    Marketing Project Manager/Project Coordinator/Research Assistant
    Glen Dimplex Americas May 2003 - Aug 2008
    Cambridge, Ontario, Canada
    -Coordinated successful opening and launch of manufacturer-owned specialty franchises in Toronto, Oakville, and Las Vegas. -Performed market research, media planning, direct mail, and public relations. -Coordinated and executed hundreds of industry trade shows and selling markets all over Canada and the United States.-Built and managed two permanent B2B showrooms (North Carolina and Las Vegas) catering to retail furniture buyers.-Developed advertising strategies for both trade and consumer media.

Cindy Collins Skills

Market Research Strategy Strategic Planning Marketing Strategy Cross Functional Team Leadership Event Planning Change Management Sales Operations Advertising Product Development Marketing Business Development Budgets Organizational Development Marketing Communications Event Management Copywriting Policy Marketing Management Customer Service Project Management Entrepreneurship

Cindy Collins Education Details

  • Conestoga College
    Honours Graduate, Winner Of The Co-Op Student Of The Year
  • Guelph Collegiate Vocational Institute
    Guelph Collegiate Vocational Institute
    Honours Graduate, Graduating Winner Of Business Management Award

Frequently Asked Questions about Cindy Collins

What company does Cindy Collins work for?

Cindy Collins works for Red Tree Productions - Audio Visual Services

What is Cindy Collins's role at the current company?

Cindy Collins's current role is Service Delivery | Sales Enablement | Sales and Renewals | Project Management.

What is Cindy Collins's email address?

Cindy Collins's email address is ci****@****ate.net

What is Cindy Collins's direct phone number?

Cindy Collins's direct phone number is +122682*****

What schools did Cindy Collins attend?

Cindy Collins attended Conestoga College, Guelph Collegiate Vocational Institute.

What are some of Cindy Collins's interests?

Cindy Collins has interest in Exercise, Medicine, Outdoors, Investing, Electronics, Environment, Reading, Science And Technology, Fitness, Gardening Dance Fitness Camping Travel.

What skills is Cindy Collins known for?

Cindy Collins has skills like Market Research, Strategy, Strategic Planning, Marketing Strategy, Cross Functional Team Leadership, Event Planning, Change Management, Sales Operations, Advertising, Product Development, Marketing, Business Development.

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