Ciel Chen Email & Phone Number

中国

- Oversaw Google With Shopee Project: Acted as Person in Charge (PIC), built and managing the integration and optimization of Google Ads which significantly bolstered our advertising strategy. Contributing to an annual cost of over $X00 Million(USD) with an ROI increase 10-40%.- Expanded Market Size and User Growth: Spearheaded initiatives with the Business Team involving both B2B and B2C aspects to grow market presence and user engagement across Southeast Asia and Taiwan. Launched more than 10 marketing and data products adopted by 30k external brands, X million sellers across Southeast Asia and Taiwan, and over 100 internal users across 7 cross-functional departments.- Developed Platforms Systems and Data Products: Built and managed both internal and external ads platform systems that supported international operations and cross-border e-commerce strategies.- Led cross-functional teams: Directed and educated teams across different markets to achieve project goals, emphasizing innovation and data-driven decision-making.

中国 上海市

- Development of Core Bidding System Platforms: Led the end-to-end product development and management of core systems within the programmatic advertising ecosystem, including Ad Exchange platform (ADX), Demand Side Platform(DSP), Supply Side Platform(SSP), and Data Management Platform(DMP) for 5 years different periods of time.- Enhancement of Ad Exchange Platform (ADX) : Achieved a 250% revenue increase by integrating display and search advertising systems through external system integration and consolidation of existing platforms. Deepened collaborations with top domestic advertising platforms such as ByteDance, JD.com, Alibaba, Tencent, and Baidu. Earned the 5th TopDigital Awards Innovation Award Special Prize at Asia's renowned TopDigital Digital Innovation Summit.- Leadership in High-Revenue Project: Directed the overhaul of both platforms (SSP and DSP), focusing on not only the back-end design, but also enhancing UX & UI and adjusting API protocols to support new initiatives. Spearheaded this alliance ecosystem project that generated over $X00 million in annual revenue project with 10-20 team members within only half a year , securing more than 90% of China's PC media deals, exceeding and doubled our annual KPI.- Incubation of Project Platform: In the final 18 months, led the development of multiple mobile projects from inception to monetization. Established a domestic/overseas monetization platform in under six months. With this platform, successfully coordinated with various internal departments to launch multiple incubated projects, such as collaborated with the local government on a VPN project, and partnering with over 60 app developers to optimize and monetize their games, demonstrating strong cross-functional leadership and strategic vision.

Master Of Business Administration - Mba

Master Of Arts - Ma, Communication- New Media

學士, Bio-Engineering