Ciela Kauffman Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

At Rogers, I oversee two continuous tracking programs for Consumer Wireless and Residential Businesses, probably the biggest in Canada. I synthesize insights from these trackers and findings from various internal and external data sources, and deliver quarterly reports, deep dives and POVs that address strategic business questions – from customer.

Toronto, Canada Area

Ensemble Strategies is a research and strategy firm. It’s all about innovative research that ties back to business goals. We prided ourselves with visually-captivating, crisp and strategic reports. Each project, each report was bestowed with detailed attention, with all our creativity and critical thinking, so clients get a short, curated story that.

Toronto, Canada Area

My 2 consecutive roles at Rogers gave me the unique opportunity to influence strategy development, and then to witness marketing planning and go-to-market execution in action, while navigating all levels of the organization.My mandate was to ensure research was designed and delivered to influence business decisions. This involved building and maintaining.

Toronto, Canada Area

At VC, I managed accounts, serviced clients and oversaw the design and implementation of research projects. I developed questionnaires, prepared analytics frameworks and report plans, performed statistical analysis using SPSS, and presented insights to marketing clients.

Toronto, Canada Area

At Ipsos, I managed a diverse portfolio of research projects: from customer segmentation, to sales force effectiveness, usage and attitude, concept testing, pricing research (discrete choice and conjoint), customer satisfaction and corporate reputation. My biggest project was a large-scale global tracking project covering 11 countries and multiple brands..

Manila, Philippines

I've not seen a company as committed in developing people, and the results showed at Merck. Passionate, intelligent and engaging, Merck’s marketing managers and VP were my favorite clients at IMS. So, when they offered me the market research and customer insights role, I grabbed it. Each month, I prepared reports for each brand, synthesizing data from.

Manila, Philippines

IMS Health is a world-leading provider of syndicated data for pharmaceutical companies. With market saturation of 99% in the Philippines, they needed a growth area. I was hired to develop the custom research business. I managed research projects, developed questionnaires, analyzed the data, wrote and presented reports. We did well. We had an international.

Manila, Philippines

Fresh out of my graduate studies in Statistics, Eastern Telecoms hired me to pioneer its research department. I hired and managed 3 analysts and taught them research methodologies and SPSS analysis. I structured the team to serve 3 functions: competitive intelligence, custom and secondary research. Out of our own initiative, we launched a searchable.

Manila, Philippines

Manila, Philippines

Master'S Degree, Statistics

Activities and Societies: Volunteer, UP Pahinungod (offered tutoring to disadvantaged youth)

Bachelor Of Science (Bs), Statistics

Activities and Societies: Member, U.P. Variates Member, U.P. Singing Ambassadors Member, U.P. Pahinungod

Advanced Communicator Bronze, Public Speaking