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*Cie Nicholson is an experienced Independent Director, Board Member, and Board Advisor with 10+ years experience* World-class marketer and early stage investor who combines a coveted blend of corporate and entrepreneurial experiences and has a proven track record of building brands and businesses* Highly focused, motivated and experienced hands-on leader, with a history of demonstrated achievements in executive roles within major enterprise corporations, including Fortune 500 companies. Actively seeking to join the Board of Directors of a world class organization to provide guidance and direction backed by solid industry experience as a member of executive leadership teams* Offers extensive experience in superior growth through collaborations with leaders and stakeholders at all levels, serving as the foundation for exceptional advisory leadership as a Board member and advisor. Delivers trusted guidance as an advisor to companies that include Yext, Tangelo, Lavit, Plant Data Systems, and Old Nassau Imports. Serves on the Board of Selective Insurance Group* Builds and leads marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition; offers experience in digital marketing, branding, positioning, digital/social media, and business transformationAreas of Expertise* Strategic Advisor to Leadership* Revenue Growth* Content Marketing* Team Leadership* Strategic Partnership Development* Talent and Team Development* Rebranding InitiativesCareer Achievements* Selective Insurance Group - Has served as a member of the Board for 10 years as well as a member of the Corporate Governance and Salary/Benefit committees of a company that has seen substantial growth* Softcard - Built key strategic partnerships with industry leaders that included McDonald’s, Subway, Walgreens, AMEX, Chase, Wells Fargo, AT&T, Verizon and T-Mobile* Equinox - Led the Equinox marketing campaign focusing on the intersection between Fashion and Fitness. Successfully launched nine new equinox clubs including the company’s first international locations in London and Toronto. Launched the Blink brand to compete in the Mass market segment* Pepsi-Cola North America - Directed the Marketing Department, with authority over 300 associates and a $600MM budget within a $5B division. Engaged in brand strategy, product and package innovation, insights, sports marketing, media, digital marketing, consumer promotions, multi-cultural, and customer marketing
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Co-FounderThe Band Of SistersNew York, Ny, Us
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Board Director, Chair Of Nominating & GovernanceSelective Insurance Aug 2009 - PresentBranchville, Nj, UsSelective Insurance is a $3.5 B super-regional property and casualty company (SIGI: NASDAQ). Serves as a member of the Salary/Employee Benefits and the Corporate Governance Committees -
AdvisorYext 2019 - PresentNew York, Ny, UsProvides guidance and direction to the leadership of Yext, a technology company engaged in online brand management, offering a platform that helps to manage public facts across the most popular channels used by consumers for online research. The company’s focus is on working with corporations to provide accurate, consistent, brand-verified answers to consumer questions regardless of where consumers search for this information -
Co-FounderThe Band Of Sisters May 2019 - PresentGreater New York City Area, Ny, UsHelping leaders leverage diversity to build inclusive and productive cultures. Author of the upcoming book, "You Should Smile More -- How to Dismantle Gender Bias in the Workplace".
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Senior AdvisorPlant-Ag 2019 - PresentProvides FMCG industry-specific insight and direction to the leadership of Plant, which provides an E2E Platform Solution for the global foodservice and retail grocery fresh produce supply chain -
Board Of AdvisorsLavit 2017 - PresentNew York, UsAdvises the leadership of this beverage technology corporation and creator of a patented single-serve cold beverage water cooler that allows users to create chilled and filtered beverages. Serves as a resource for guidance on marketing strategies and campaigns to differentiate the product in a challenging and highly competitive market and industry -
Senior AdvisorTangelo 2015 - PresentStonington, Connecticut, UsLeading vision and strategy for Tangelo, a technology specialized for delivering public and private funds to consumers to spend on healthy food -
Board Of DirectorHeartland Food Products Group 2016 - 2018Carmel, Indiana, UsHeartland Food Products Group is a global leader in the consumer-packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers -
Chief Marketing OfficerSoftcard (Acquired By Google) 2013 - 2015Fulfilled a critical role driving adoption and revenue growth for the Softcard Mobile Commerce Network, a joint venture between major telecom carriers to offer mobile, contactless payments using smart phones. Strengthened the marketing team with employees offering expertise in social and digital marketing, as well as lead generation and customer lifecycle management* Within eight weeks, led a successful effort to rename the product and develop a new logo to avoid consumer confusion and establish brand differentiation. Additionally, shifted the brand positioning away from a wallet replacement to the new ‘Do More with Your Phone’ theme, coupled with advertising campaigns across digital and social channels* Emphasized engagement with customers to maximize app downloads and wallet engagement* Partnered with Edelman PR to build an effective public relations strategy with a focus on building credibility and awareness, leading to a gain in activations* Established and strengthened key strategic partnerships with industry leaders that included McDonald’s, Subway, Walgreens, AMEX, Chase, Wells Fargo, AT&T, Verizon and T-Mobile -
Senior AdvisorOld Nassau Imports (Double Cross Vodka) 2013 - 2014New York, Ny, UsAdvised on branding, positioning, and high-impact activations at this New York City based luxury spirits producer of Double Cross Vodka. Double Cross Vodka was launched in 2008 and competes in the ultra-premium segment -
Evp And CmoEquinox 2010 - 2012New York, New York, UsInstrumental in supporting gains in share and revenue in a challenging and highly competitive industry for this operator of 58 upscale, full-service fitness club facilities in NY, Chicago, LA, London, Toronto, Miami, SF, Boston, Dallas and Washington DC. Innovated the “By Equinox” marketing campaign focusing on the intersection between fashion and fitness, shot by famed pop culture photographer Terry Richardson. “By Equinox” was the first campaign developed and produced in-house, and has generated over 200 million press hits to date* Pioneered the launch of the Q editorial site (now renamed futhermore.equinox.com) featuring daily content focusing on fitness, nutrition and lifestyle, including advice, proprietary video, original photography and interviews with high-profile celebrities, executives, athletes, and nutritionists. Achieved unique visits well beyond forecasts with 400% higher time spent on the site* Leveraged a winning combination of marketing tactics to drive leads across all club properties, including digital advertising, social media, direct mail, e-mail, print, out of home, community events and strategic partnerships* Developed content targeting existing members and leads, including an email newsletter that garnered 200% gains in Open and Click-through rates, improved social media content that skyrocketed Facebook likes and Twitter followers by 200% to 300%, and new e-Commerce functionality on the site* Debuted videos on YouTube by fitness experts, nutritionists, health advisory board, instructors and personal trainers that included a yoga video that has been viewed over 12 million times* Planned and launched nine new clubs, including international locations in London and Toronto, surpassing targets for pre-sales. Additionally, debuted the Blink brand to compete in the mass market gym category, with a successful pilot that has been expanded to seven clubs -
Principal Strategist/Investor/AdvisorGamesthatgive, Inc. 2009 - 2011UsEnvisioned, developed, and implemented strategic plans and roadmaps for this start-up venture focused on integrating philanthropy and casual gaming through a variety of media, including mobile devices and social networking. Developed the business plan, secured relationships with nonprofits and advertisers, raised capital, and coordinated communications. The organization was acquired by Virtue in 2011 and then by Oracle a year later -
Senior Vice President And Chief Marketing OfficerPepsico 2005 - 2008Purchase, New York, UsDirected the Marketing Department, with authority over 300 associates and a $600MM budget within a $5B division. Engaged in brand strategy, product and package innovation, insights, sports marketing, media, digital marketing, consumer promotions, multi-cultural, and customer marketing. Credited with leading efforts that secured a 1.5 share point gain over Coca Cola North America over a two-year period* Supported and promoted multiple brands through the production of over 75 television commercials broadcast nationwide, reaching the Top 10 in post-Super Bowl polls for multiple advertisements* Won the Effie Award for Diet Pepsi MAX ‘Wake Up People’ 2008, National Addy for Mountain Dew ‘Master’ 2007, Emmy nomination for Outstanding Commercial for Pepsi ‘Pinball’ 2007, as well as Cannes Short List for Diet Mountain Dew ‘Shark’ 2006, Mountain Dew ‘All Night Long’ 2006, and Sierra Mist ‘Wand’ 2006* Responsible for leading multiple product launches, including Dewmocracy, Diet Pepsi MAX, Mountain Dew Game Fuel, Sierra Mist Cranberry Splash, and others* Developed strong partnerships with professional sports teams across the NFL, MLB, NASCAR, MLS, X-Games, and Dew Action Sports; secured the naming rights to the NFL Rookie of the year and the MLB Clutch Player of the Year awards* Excelled in loyalty programs, designing Pepsi Stuff, the largest promotion in the history of the company, delivering 4 billion packages with over $140MM in consumer value* Spearheaded the redesign and relaunch of over 150 websites and online consumer engagement programs. Increased traffic on Pepsi Smash by 25%, generating over 60 million unique views and over 160MM video plays while lowering CPM by 50% -
Vice President, Non-Carbonated BeveragesPepsico 2003 - 2005Purchase, New York, UsLed 180, person team, $2B business with P&L responsibility and cross functional accountability. Non-Carbonated portfolio includes Aquafina, AMP, and No Fear energy drinks, Tropicana and Dole juices, SoBe and joint ventures with Starbucks and Unilever (Lipton Tea)
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Vice President, Flavored Carbonated BeveragesPepsico 2001 - 2003Purchase, New York, UsResponsible for developing the vision, brand strategy and annual operating plan for PCNA's flavored carbonated portfolio including Mountain Dew, Sierra Mist, Mug Root Beer and Orange Slice
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Vice President, Mountain DewPepsico 2000 - 2001Purchase, New York, UsResponsible for developing the vision, brand strategy and operating plan for Mountain Dew. Grew the brand by over 40MM cases and outpaced the category by 1.6X
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Director Of InnovationPepsico 1999 - 2000Purchase, New York, UsResponsible for immediate consumption innovation for both retail and food service channels
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Director Of Innovation, Food Service DivisionPepsico 1997 - 1999Purchase, New York, UsResponsible for merchandising, packaging, and product innovation for the Food Service Division
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Marketing DirectorRj Reynolds Jun 1988 - May 1997UsVarious Brand marketing roles with increasing responsibility.Director--New Brand Development, Senior Marketing Manager-Winston, Senior Manager- Camel, Manager-Winston, Assistant Manager-Camel, Assistant Manager-Savings Brands, Marketing Assistant- Vantage
Cie Nicholson Education Details
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Indiana University - Kelley School Of BusinessMarketing And Finance -
University Of Illinois Urbana-ChampaignBioscience
Frequently Asked Questions about Cie Nicholson
What company does Cie Nicholson work for?
Cie Nicholson works for The Band Of Sisters
What is Cie Nicholson's role at the current company?
Cie Nicholson's current role is Co-Founder.
What is Cie Nicholson's email address?
Cie Nicholson's email address is ci****@****ive.com
What is Cie Nicholson's direct phone number?
Cie Nicholson's direct phone number is +164685*****
What schools did Cie Nicholson attend?
Cie Nicholson attended Indiana University - Kelley School Of Business, University Of Illinois Urbana-Champaign.
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