Creates compelling content to steer industry dialogues in new directions.Researches client market trends via earned and social media.Analyzes and tracks media coverage, social engagement, and trends.Provides social support and strategy for clients, including managing social tools, schedules, and posts.Creates and manages weekly client status reports and monthly activity reports.Conducts media relations with technology, climate and energy journalists in the U.S. and EU.Identifies and builds relationships with new media contacts and strengthens relationships with existing journalists and influencers.Monitors and analyzes the effectiveness of PR efforts.

Crafted engaging static and video content that drove conversions across social media, mastering influencer, UGC, and affiliate marketing.Achieved a milestone by growing a beauty and fashion-focused personal brand to 12,000 followers on TikTok and Instagram in just 8 months through captivating content and strategic hashtag application.Possess in-depth knowledge of the UGC and influencer marketing landscapes. Launched a TikTok Shop affiliate account, generating $50,000 GMV and attracting 2.6 million views in 6 weeks by leveraging trending content and algorithmic strategies.Collaborated with leading beauty and fashion brands, including Maybelline New York and Express, to implement successful influencer marketing campaigns. Employed analytics tools to track performance and refine content strategies for optimal engagement and growth.Fostered a vibrant community through active engagement, comments, and live interactions, cultivating a dedicated and enthusiastic follower base.

Lead marketing and communication efforts for five distinct organization sub-brands.Tracked and reported analytics and success metrics, leveraging data insights to recommend and refine organization, brand, and marketing goals.Managed 21 social media accounts across 5 independent brand identities and strategies.Authored and marketed a monthly newsletter with 30,000+ subscribers.Developed and implemented comprehensive style and brand guides for the organization and its programs, ensuring consistency and coherence across all communications channels.Spearheaded a rebranding and restructuring initiative, enhanced brand identity and market positioning to better resonate with target audiences.Designed captivating graphics and marketing assets for social media, conferences, donor relations, lead generation, board communications, and web - driving engagement and amplifying brand visibility and program conversions.

Partnered with Project Managers to devise innovative stakeholder engagement strategies, conduct risk assessments, and implement best practices, ensuring alignment with project objectives and goals.Crafted and executed targeted outreach strategies tailored to convey technical project information effectively to clients and communities, fostering meaningful connections and enhancing project understanding.Produced compelling communication materials and facilitated dynamic stakeholder meetings, utilizing persuasive communication techniques to drive engagement and collaboration.Orchestrated the development of captivating graphic displays and layouts for public information dissemination, enhancing project visibility and accessibility.Fostered stakeholder engagement through diverse communication channels, including in-person, virtual, and written mediums, fostering productive dialogue and relationship-building.Demonstrated adeptness in client and customer interactions, exercising sound judgment and professionalism in all communications and interactions.Managed logistical aspects and venue selection for high-profile public events, ensuring seamless execution and exceptional attendee experiences.Created engaging presentations adhering to client brand guidelines, delivering impactful messages and insights to diverse audiences.Ensured accuracy and precision in stakeholder communications development and tracking, maintaining high standards of quality and compliance.Drafted compelling content for various communication materials, ensuring alignment with organizational standards and objectives.Oversaw comprehensive documentation of stakeholder meetings and events, providing valuable insights and ensuring accountability.Managed and conducted quality checks on team contributions, ensuring adherence to strategy, meeting deadlines, and upholding client standards of excellence.

Spearheaded comprehensive research initiatives, conducted in-depth interviews with expert sources, and crafted compelling articles showcased in TWRI's esteemed publications, Conservation Matters and txH2O.Directed the development and refinement of diverse content, including news releases, feature stories, peer-reviewed journal articles, project synopses, technical reports, and educational materials, elevating the Institute's impact and reach.Held a pivotal role as a staff editor, meticulously ensuring the precision and adherence to stringent style guidelines for journal papers accepted and published in the prestigious Texas Water Journal.Maintained an unwavering commitment to excellence by meticulously enforcing Council of Science Editors and Texas Water Journal Style standards, while meticulously proofreading to rectify author errors and language inconsistencies.Leveraged strong communication skills to collaborate closely with authors and the managing editor, effectively resolving linguistic and stylistic discrepancies to enhance publication quality.Played a key role in supporting publication efforts, contributing to layout design, photo selection, video production/editing, and the management of impactful social media campaigns.Exercised meticulous attention to detail in overseeing media and publication mailing lists, ensuring optimal dissemination and engagement.Partnering with TWRI and Texas A&M University marketing and communication leaders, crafting innovative, multi-branded strategies, campaigns, and assets that surpassed organizational objectives and fostered unparalleled success.

Established and served as Editor-in-Chief for a departmental newsletter, overseeing content creation, article composition, and layout design to enhance research awareness and engagement.Implemented innovative design and communication strategies to optimize website accessibility, ensuring seamless user experience and navigation.Played a pivotal role in editing, updating, and enriching website content, consistently enhancing its relevance and effectiveness.Fostered connections among university stakeholders, including faculty, staff, and students, through the development and distribution of academic, marketing, and press publications, facilitating greater collaboration and engagement.

Pathways to Sustainable Urban Water Security: Desalination and Water-ReuseInitiated stakeholder engagement efforts for the California project area, identifying and reaching out to key stakeholders to facilitate project alignment and collaboration.Established and maintained a comprehensive project database, streamlining the storage and organization of stakeholder information for enhanced efficiency and accessibility.Developed a global media database to capture public sentiment and opinions related to project objectives, technical advancements, and stakeholder engagement opportunities, contributing to informed decision-making and strategic outreach efforts.Utilized advanced qualitative data analysis techniques, including Q-methodology and MAXQDA software, to conduct in-depth research on global water desalination attitudes, generating data-driven insights to inform project direction and decision-making processes.

Conducted comprehensive literature reviews on the role of policy and regulation in disaster recovery, compiling and coding relevant academic and policy documents.Employed advanced qualitative and quantitative data analysis methodologies to identify patterns and trends within disaster recovery policy frameworks, contributing to a deeper understanding of policy effectiveness and gaps.Leveraged Geographic Information Systems (GIS) software and other data analytic techniques to assess land cover and flood plains, facilitating the correlation of raw data with policy implementation strategies.Contributed to the synthesis of research findings into actionable insights, informing policy recommendations and strategies for enhancing disaster recovery efforts.Collaborated with interdisciplinary teams to integrate research findings into broader discussions on disaster resilience and policy innovation.

Led the conceptualization, creation, and publication of compelling and influential content for Eco-SCI's online platforms, elevating the organization's digital presence and thought leadership in the environmental science domain.Crafted engaging and informative independent articles, demonstrating subject matter expertise and driving audience engagement through insightful analysis and impactful storytelling.Managed all aspects of the organization's social media strategy, including content ideation, calendar planning, execution, and performance analysis, resulting in increased brand visibility and audience engagement.Utilized advanced analytics tools to track key performance indicators, analyze audience behavior, and identify opportunities for optimization, resulting in data-driven decisions to enhance content effectiveness and audience reach.Developed and implemented innovative social media campaigns and initiatives to promote Eco-SCI's mission, drive awareness, and foster community engagement.Cultivated and nurtured relationships with influencers, partners, and stakeholders to amplify Eco-SCI's message and broaden its reach across digital platforms.Collaborated closely with cross-functional teams to ensure alignment of digital content and social media efforts with organizational goals and objectives.Stayed abreast of industry trends and best practices in digital content creation and social media marketing, continuously seeking opportunities to innovate and enhance Eco-SCI's digital strategy.

Provided personalized consultation services to undergraduate and graduate students, offering expert guidance and feedback on verbal and written communication projects.Conducted comprehensive reviews of student work, meticulously evaluating grammar, syntax, and ESL (English as a Second Language) proficiency to ensure clarity and coherence.Advised students on strategies to enhance audience engagement and effectively communicate complex ideas, tailoring recommendations to meet individual project goals and objectives.Offered constructive feedback and actionable suggestions to improve content quality, coherence, and organization, empowering students to refine their communication skills and achieve academic success.Demonstrated proficiency in working with diverse student populations, fostering a supportive and inclusive learning environment conducive to growth and development.Collaborated with faculty and academic support staff to identify student needs and develop targeted resources and workshops to enhance communication proficiency across campus.Coordinated with university officials and faculty to promote plagiarism education and engagement across campus. Planned special events that presented plagiarism and center mission to prospective, incoming, and current students and faculty.