 Develop and enhance a variety of content, including web copy, prayer guides, articles, video scripts, children's curriculum and promotional materials for international campaigns and ministry centers. This content aims to drive engagement and boost fundraising efforts for disaster relief and the fight against global hunger.

 Created and executed comprehensive communication strategies aligned with the organization's goals, values, business objectives and commitment to diversity, equity and inclusion. Crafted messaging that resonated with diverse global audiences, and empowered employees to be brand ambassadors and contribute to a positive company culture. Managed press releases, interviews, and media inquiries. Ensured accurate and positive coverage of the organization and C-suite leaders. Provided leadership and guidance during crises or challenging situations. Responded promptly and effectively to protect the organization's reputation.

 Led a dynamic corporate communications team during a critical leadership transition within one of Georgia's largest school systems, as the Chief Communications Officer. Successfully navigated high-profile and controversial circumstances, ensuring a seamless PR strategy for the district. Elevated the standing of municipalities, nonprofit organizations, and businesses by implementing strategies that significantly improved information transparency and streamlined communication channels for both internal and external audiences. Provided strategic counsel and conducted impactful media training sessions for senior leaders, equipping them to navigate complex community and public relations matters with confidence. Fostered positive relationships with key stakeholders.

 Strengthened executive communication as the speechwriter for the President & CEO, producing vital speeches, op-eds, presentations, agendas, and run-of-shows for varied contexts. Led internal communications, and managed crisis communications and messaging for state and national operations. Launched company-wide campaigns in support of multiple initiatives, and redefined communications channels to influence behaviors and promote consistent, timely messaging.

 Held dual roles as Media Contact and Spokesperson for North and South America, driving stakeholder engagement, elevating regional visibility, and nurturing key market relationships. Directed and executed a robust marketing communications strategy, collaborating with creative agencies to craft captivating collateral – commercials, logos, and digital ads – for effectively engaging a diverse global audience of 50,000+ users of a prominent tool. Implemented a comprehensive Global Crisis Communications Plan, expertly managing communications across the Americas. Initiated a company-wide Cyber Security Awareness Program, enhancing organizational preparedness. Streamlined Global IT communication through strategic restructuring of the IT SharePoint, effectively bridging communication gaps.

 Spearheaded comprehensive communications campaigns for critical functions, including Sales, HR, Ethics & Compliance, resulting in increased revenue and positive employee morale. Analyzed Nielsen data and store-specific trends to identify communication opportunities for store executives, contributing to informed decision-making and business growth. Enhanced employee engagement through innovative storytelling techniques.

 Produced creative marketing and advertisement for signature events. Organized semiannual Customer Appreciation events, building brand awareness and sales. Led sales training seminars, improving growth and competencies of Assistant Managers and Sales Associates in the Southeast District.

 Composed articles ad press releases for Spanish and English publications. Influenced company transparency through representation at various public and professional events. Maximized company globalization through launching social media platforms and translating Spanish content to English for online expansion.

 Assembled data, interviews and research to report current events and breaking news; notable stories include the 2008 Presidential Election, decoding new immigration legislation, and uncovering unfair housing practices. Linked Hispanic community to station over competitors assisting in the creation of KOMU en Español. Served as an International Correspondent in Argentina, covering their 2009 Legislative Election and blogging about personal experiences. Shot, wrote and edited packages & VO/SOTs for all newscasts in English and Spanish.