Creadores del concepto brandBoosting.¿Qué es Brand Boosting? Es la unión entre la creatividad y la estrategia. Nuestro método de trabajo se basa en un análisis de marca, negocio y categoría, el resultado es data que inspira la conceptualización de una BIG IDEA. Con esto creamos contenido interesante y shareable de la mano de campañas altamente atractivas para marcas que buscan hacer cosas diferentes.El mejor KPI es que las marcas generen una sonrisa en el consumidor. :)

Founder, creator and designer of one of the first street wear brands in Guatemala, Zoad. The brand was born as a personal graffiti project, but the illustration style mixed with the art of graffiti managed to make a difference and attract the Central American public to the brand. The brand mixes design from various techniques, such as graphic design, graffiti, tattoo, typefaces and characters in order to create clothing items like t-shirts, caps, long sleeve shirts and sweat shirts. The brand also develops limited edition graphics such as posters, stickers, pins, art stencils and wallpapers.

Developed art and graphic direction for the implementation of below the line projects for brands such as Coca-Cola, Colgate, Tigo, Grapette and Molinos Modernos. Detailed monitoring on project executions, overseeing every step of the implementation: prints quality, assembly of elements, graphic guidelines and other details that make the interactions a more pleasant experience for consumers.Photography and video documentation of the brand experiences generated as well as the implementation of guidelines for photographic documentation of brand experiences across Central America.

Website development in flash platform and OOP code writing. Generated design and concept creation of graphics according to website requirements. Created interactive platforms and animated digital content in .gif and flash. Developed projects including character creation and design, backgrounds, font design, web design and content platform development for websites and website structuring using HTML programming.

Taught courses for graphic design students on handling software packages for graphic design such as: Adobe Photoshop CS4, Adobe Flash CS4, Macromedia Freehand MX.