Responsible for CRM MS Dynamics, customer analytics and data mining• Managing the CRM unit, building CRM structure, customization of MS Dynamics and leading of changing and unification of all salesforce processes within the company,• Leading the data mining and customer analytics projects and building the customer data strategy of the company, generating the customer datamarts and spreading the data mining methods within the company with the business intelligence approach using SPPS modeler.• Leading segmentation project for painters and potential analysis for Dealers designing periodic (every 2-3 months) campaigns for each segment of painters• Designing periodic CRM campaigns separately for each segmented customer groups, managing the budget, defining KPI’s and analyzing the campaigns with ROI• Taking a significant role for building the marketing strategy of the company as a member of Strategic Marketing Department such as improving the loyalty programs, new channel strategy and customer insight strategy, leading market research, • Designing the customer journey map of the customers for different product groups of the company• Management and designing Data Privacy processes concerning to (Turkish) Personal Data Protection Law• Coordinating the relations with external stakeholders including CRM tool vendor, outsourced companies and dealers as well as internal stakeholders including marketing, IT, sales, customer services.

• Analyzed the data and designed sales reports and dashboards including budget reports through warehouse system (SAP BW) according to needs of Sales Department,• Prepared the product budget and budget reports annually.• Managed product pricing annually and quotation pricing, created pricing methods including cost & profit calculation and benchmarks for competitors prices,• Performed pre&post analysis for sales campaign and created campaign templates for optimization and targeting revenue and sale. • Planned the annual seasonally target quota for sales departments• Fulfilled competitor research & analyze, monthly price comparison reports• Reported to GM,

• Studied as an instructional designer and as a team player in the e-learning projects• Performed the analysis of the customer needs and prepared the flowcharts for each subject/lesson• Designed games or interactive exercises and prepared storyboards and flows