Julia Chen Email & Phone Number

Chaoyang District, Beijing, China

- Spearheaded strategic planning and operations in social marketing, content strategy, online business, CRM, and e-commerce.- Led the research and exploration of web3 technologies, blockchain, crypto, gamefi, and tokenomics.- Founded and launched HotMoney.game website in 2022-23, driving business strategy, model development, UI/UX, tokenomics, team building, content strategy, social and member marketing, and business development.- Proficient in social marketing platforms: Twitter, Discord, Telegram, Facebook, Instagram, Medium, and YouTube.- Developed branding, product strategy, membership programs, and marketing strategy for fashion luxury jewelry in TMall.- Provided e-commerce consulting services for DaChan (Asia), including process optimization for chicken food e-commerce and luxury jewelry e-business strategy and operations.- Assisted blockchain startups with product and marketing strategy.- Managed e-commerce operations in the Chinese market (Taobao and JD) as well as Asian markets (Amazon Seller Central, Shopify, Shopee, and Ruten).- Served as COO of AWS Joint Innovation Center, facilitating startup acceleration, VC investor connections, and providing tech, HR, and knowledge resources.- Implemented social and content marketing strategies on platforms such as Weibo, WeChat, Facebook, and live streaming sites, incorporating KOL marketing, social listening, and iWOM data analytics.- Conducted CRM business planning, including customer loyalty programs and operations, and utilized customer data analytics to support marketing and sales initiatives.- Successfully launched and operated a Japanese stationary shop on Taobao, achieving crown shop status with over 10,000 positive customer reviews within two years.

Beijing City, China

- Responsible for Amazon CN social and content strategy and operation including Wechat and Weibo. Focus on growing fan base( 100% achievement rate and exceed 2017 goal by Sep), increasing user engagement (YOY +50%) and convert to Z.cn.- Apply new tech on social platform and test content types including articles, gamification, video, live broadcast and etc to attract users.- Collaborate cross teams with related stake holders including PR, Mass Ads, Category Merchandize, CS and Design team to utilize social power to achieve event goals.- Manage annual social budget and operation plan. Build up social distribution portfolio to best expand social volume during major events.- Build up live broadcast SOP for cross teams and merchandizers.- Manage multiple agencies for social content, distribution, live broadcast and daily operation.

Beijing, Taipei

2014/05- 201702 Internet Business, Social Marketing, CRM and E-commerce Consultant and Entrepreneur. Specialties on both strategic planning and operation in social marketing, content strategy, online business, CRM and e-commerce.- Working with companies on Fintech, CRM, social marketing, product marketing and online shopping.- 2014/11-201503, Professional Consultant, CLP program of Anmum, Fonterra Joined in Fonterra Anmum team in GZ as contracted professional consultant to help fine-tune Anmum CLP program(CRM) and social marketing(weibo, wechat) activities. Planed handover plan of Anmum CLP and digital marketing plan to BeingMate joint-venture: smoothly closed Anmum CLP program, practiced all point liabilities and handover to BeingMate Marketing team coaching and team building

Beijing

- Manage trade marketing activities including B2B customer summits, annual meetings and international food shows to grow market share, brand awareness, customer numbers and loyalty- Responsible for Hunan, Hubei, Jiangxi B2B market and lead sales teams for the three provinces- Professional food service CRM management - B2B loyal program and reward program platform development- B2B digital marketing: social communication through Wechat, Weibo and plan new features on SK Wechat.- Build up 11 people call center in Tianjin. Responsible for call center operation for B2B/B2C business, including CS trainings, communication SOP and system planning (with technical agencies).- B2C SistersKitchen Brand Online shopping(EC) business development and operation, focus on weibo/wechat marketing, SEO content strategy to attract new consumers to purchase online, and P&L management.- B2C “Sisters’ kitchen” brand marketing and social marketing program, (www.sisterskitchen.com) and (www.dfa3999.com) til 2013/06- Food safety traceability system management til 2013/06- Consultant of FoodChina (www.foodchina.com.cn):  FoodChina BJ B2B platform design including business model, user interface redesign and member DB integration Cross region (BJ/TPE) team communication.

Beijing City, China

- EC strategy and CRM strategy of P&G- Online lead generation program and social strategy of Caterpillar, successfully build up the Ogilvy 360 project with Caterpillar for the long-term partnership.- Online shopping business strategy of WaFuJing department store- Channel marketing strategy of TongRenTang

Taipei City, Taiwan

- Responsible for new online-shopping platform “im shopping”. Co-op with RD team for detail functional spec., UAT, and preparing user manual. Set up business rule for sellers, buyers, and affiliate program Plan for product sourcing, website positioning, execution plan and internal SOP.- Managerial position of community business including Vlog, Blog, related member activities, functional planning as well as team management.

Taipei

2004/06- 2008/01 Deputy Manager, Internet Business Dept. (www.etmall.com.tw), EHS Home Shopping Network Inc.. Product Management Team: 2006/07-2008/01- Transferred to product team and is leader of 32-people sales team for ETMall. The revenue growth rate of ETMall from July/2006 to June/2007 is 90%. The achievement rate of 2007H1 is 104%. - Responsible for ETMall merchandize management, sales & promotion plans and human resource management. Details as followed:  Set up 2006, 2007 and 2008 annual operation plan including KPIs, quarterly review, and internal SP budgets. Cross communications among different departments and top managers to achieve sales target.  Plan for customer relationship management: applications to enhance shopping experiences. Product management: product sourcing, marketing, sales forecast and inventory planning.- Responsible for team building: including recruiting, KPI and SOP defining, job arrangement, sales bonus planning and performance assessments. R&D Team: 2004/06-2006/06- Responsible for new business development and ETMall Asia planning during Apr. to Jun 2006.- Team leader of 21-people R&D team since Aug. 2006. The R&D team is responsible for ETMall(Top3 online shopping site in Taiwan) online shopping platform including B2C, B2B, B2E, system engineering, user interface and web 2.0 applications.- Administrations of R&D team:  Sales related: manage web application projects, annual strategic plans and budgets, vendor cooperation and cross department communications.  HR related: team building, human resource management, recruiting, and set up SOP and KPI of R&D team.

2003/12-2004/06 Product Manager, Networking Business Unit, ASUStek Computer INC.- Responsible for product management of Networking products: switch(Layer 2 switch, Smart switch, Gigabit switch), router (High-speed), VPN router (with Firewall), and etc. Work with RD/EE/PC and related departments for product roadmap, project schedule, production control and manage all manufacture processes till product launch.- Responsible for project schedule control: work with sourcers and purchase departments for original material preparation, price negotiation to fulfill PC. And also negotiate with different vendors for pricing, quality and lead-time control. - Responsible for product marketing and strategy: in charge of from pre-production market analysis, competitor watch, product image to market push as sales kits, marketing resource allocations, product image, pricing, exhibitions and brand awareness. - Support on OEM projects: support Sales team for OEM customers.

Taipei City, Taiwan

199908-200312 Taiwan Telecommunication & Netvigator IMS, PCCWProduct Manager, Product Strategy & Management Dept, Taiwan Telecommunication: 2001/04-2003/12- Responsible for product management and product development of IP based Internet products including ADSL, Internet Leased Line, IP transit, FM/Collocation, Value-Added Services (e.g. email solution, dedicated hosting, DNS portal) and customized projects.- Responsible for products’ P&L: submitting annual operations plan and financial report for each product including annual revenue, out payment, Opex, depreciation, and CAPEX to control product profit/loss. Set up annual action plans and strategic plans to achieve annual target goals. Teamwork with marketing department to deliver product promotion plans.- In charge with special projects ( POP site project, Ads exchange projects), strategic accounts (brand Portal sites and online game sites) and partnerships(wholesale channels, horizontal service partners to enhance service scope). Manager, Netvigator Taiwan: 199908-200104- Led a 7-person product development team, including website development, system administration, and customer service.- Responsible for new interactive applications creation, solution evaluation, resources generation, and business planning.- Responsible for website management as a BU: annual business planning, budget control, online promotion and customer service.199703-199907 Web director of HELLO.com.tw, FICNet Network Service Ltd. & Hong Kong Telecom. (FICNET and HK Telecom were acquired by PCCW on 1999)- Set up HELLO.com.tw, the No.3 community website in the Taiwan market.- Led a 5-person team in charge of all website development & management including web designing, online and offline marketing, customer service, budget controlling, and technical team coordination.- Built up and led a team to migrate services during a merger of FICNET to HK Telecom TBO and successfully launched a new product, Netvigator.com.tw.

B.A, Oriental Language Dept

Activities and Societies: Turkish art & Culture Club

Education record

Education record