Cihan Çepni Email & Phone Number

Istanbul, Turkey

• Determining the growth strategies of channels and products.• Responsible for the development and management of the digital products and channels of Aktif Bank and N Kolay Digital Bank• Managing product management (activation, usage, retention etc) and marketing activities of credit products, investment products, prepaid and debit cards• Leading to creating of the new channels (mobile apps, web sites, social media etc.) and cross sell opportunities• Coordinating all UX, UI and maintenance processes of mobile applications and the other digital channels as a tribe leader• Managing relevant scrum teams• Resolved conflicts and negotiated mutually beneficial agreements between parties.• Managing relations with agencies (Maintenance, UX/UI, social media and Digital Media Agencies) and banking IT teams.

Istanbul, Turkey

• Determining digital channels strategy of Aktif Bank• Leading digital marketing and digital banking teams• Managing online branding, communications and online sponsorships• Managing all external digital marketing and advertising campaigns• Setting and following up of the digital marketing budget and managing digital media planning and buying• Coordinating and managing all digital (ad networks, social media, SEO, digital, UX etc.) agencies• Developing social media strategies, planing campaigns and leading social media costumer support channels• Managing search engine marketing strategies, actions and budgets• Coordination of management and maintenance stages of mobile applications and web sites• Developing and creating mobile applications, web sites, viral campaigns, advergames, brand identities such as Passolig, Passo Mobile App and N Kolay brands• Support to Marcom team for ATL&BTL campaigns

• Managing digital marketing strategy of hepsiburada.com• Setting and following up of the digital marketing budget and managing digital media planning and buying• Leading digital marketing and advertising campaigns• Coordinating and managing all digital (ad networks, social media, SEO, digital etc.) agencies• Developing social media strategies, planing campaigns and leading social media costumer support channels• Managing search engine marketing strategies, actions and budgets• Planing and leading email marketing • Managing internal banners, landing pages and campaigns• Analyzing the statistics of the web sites and coordinating SEO activities• Making deals with third parties and support business development team• Report to General Manager

• Responsible for development and management stages of online products• Coordinating business partners, IT teams, 3rd parties, agencies.• Developing and managing web sites that ensure high traffic, page views• Planning and analyzing for developing new features and add-ons to products• Responsible for generate revenue with online advertising projects • Management of all social media strategies and activities of TTNET• Planning and developing campaigns and promotional activities• Preparing monthly budget reports

• Managing all development, marketing and operation processes for responsible web sites• Preparing marketing and business plans for the responsible product groups• Coordinating responsible teams (software development, graphic, HTML, marketing) for best product development process• Searching for new business development opportunities• Making deals with third parties for make website content richer• Developing campaigns and promotional activities• Following new internet trends and implementing to the products• Preparing monthly and daily reports for general manager

• Responsible of P&L, market share, growth, and customer satisfaction for• Tracking key metrics and developing action plans• Developing campaigns and promotional activities• Controlling costs and goals• Preparing marketing brief for agencies• Support to sales team