Cihan Çepni Email & Phone Number

• Determining the growth strategies of channels and products.
• Responsible for the development and management of the digital products and channels of Aktif Bank and N Kolay Digital Bank
• Managing product management (activation, usage, retention etc) and marketing activities of credit products, investment products, prepaid and debit cards
• Leading to creating of the new channels (mobile apps, web sites, social media etc.) and cross sell opportunities
• Coordinating all UX, UI and maintenance processes of mobile applications and the other digital channels as a tribe leader
• Managing relevant scrum teams

Istanbul, Turkey

• Determining digital channels strategy of Aktif Bank
• Leading digital marketing and digital banking teams
• Managing online branding, communications and online sponsorships
• Managing all external digital marketing and advertising campaigns
• Setting and following up of the digital marketing budget and managing digital media planning and buying
• Coordinating and managing all digital (ad networks, social media, SEO, digital, UX etc.) agencies

• Managing digital marketing strategy of hepsiburada.com
• Setting and following up of the digital marketing budget and managing digital media planning and buying
• Leading digital marketing and advertising campaigns
• Coordinating and managing all digital (ad networks, social media, SEO, digital etc.) agencies
• Developing social media strategies, planing campaigns and leading social media costumer support channels
• Managing search engine marketing strategies, actions and budgets

• Responsible for development and management stages of online products
• Coordinating business partners, IT teams, 3rd parties, agencies.
• Developing and managing web sites that ensure high traffic, page views
• Planning and analyzing for developing new features and add-ons to products
• Responsible for generate revenue with online advertising projects
• Management of all social media strategies and activities of TTNET

• Managing all development, marketing and operation processes for responsible web sites
• Preparing marketing and business plans for the responsible product groups
• Coordinating responsible teams (software development, graphic, HTML, marketing) for best product development process
• Searching for new business development opportunities
• Making deals with third parties for make website content richer
• Developing campaigns and promotional activities

• Responsible of P&L, market share, growth, and customer satisfaction for
• Tracking key metrics and developing action plans
• Developing campaigns and promotional activities
• Controlling costs and goals
• Preparing marketing brief for agencies
• Support to sales team