Cihan Yılmaz Email & Phone Number

Salzburg, Austria

Salzburg, Austria

Salzburg, Austria

Elsbethen, Salzburg, Austria

Istanbul, Turkey

• Responsible for developing and implementing the right digital strategy to reach and engage the local consumer, whilst establishing a close relationship with endemic digital media and opinion leaders.
• In line with Red Bull’s global digital strategy, lead and activate all own Red Bull digital products and channels.
• Creating engagement for Red Bull channels on third party platforms.
• Support all digital initiatives in the country, ensuring only the right concepts are developed and implementation is always done with excellence.
• Develop and deliver the country’s digital business plan, always seeking for executional excellence and best practices that will strenghten the Red Bull brand.

Worked as a consultant for several gaming & esports projects, including Multiplayer Chapter V Gaming & Esports Festival at Vodafone Park.

Istanbul, Turkey

 Writing and delivering engaging creative briefs for the creative team. Preparing analysis and structured justification for creative direction and make sure that creative ideas are developed on brief. Develop an understanding of the client’s business environment and strategy. Defining project objectives, set key performance metrics, and establish.

Istanbul, Turkey

• Ownership of digital marketing strategy and digital marketing budget of Pozitif events, festivals, projects and brand.
• Coordinate and execute all online marketing activities for all events and festivals to ensure event promotions reach the right target groups at the right time.
• Identify and define digital path to purchase opportunities and develop strategies to target new buyer segments.
• Identify opportunities to develop digital, integrated marketing strategies and platforms for multi concert and strategic artist relationships.
• Plan and execute all annual digital marketing and media plans (web, SEO, SEM, direct/email, mobile, social media, display, database) for Pozitif.
• Track and measure all digital marketing initiatives against goals (KPIs and ROI), optimize spend and performance.

Istanbul, Turkey

• Experience & Responsibilities:
• Music, Culture & Social Life: In charge of Efes Pilsen One Love Festival, Efes Pilsen Blues Festival, RockʼnDark, Hayatı Doldur Youth Club, Sokakta Hayat Var and other night club & event sponsorships.
• Digital: In charge of social media strategy and digital projects of 14 brands and Communications Departmentʼs projects, including briefing of creative agencies, media purchasing, execution and performance tracking.
• Budget tracking of Communications Department.
• Building new relationships and improving existing.
• Creating new communication platforms and occasions.

Istanbul, Turkey

• Experience & Responsibilities:
• In charge of focus groups about new brands, products and consumer trends.
• Team leader in market researches in different cities.
• Understanding and analysing Nielsen data.
• Consolidation of annual marketing plan.
• Prepared Reports: Omnibus, Nielsen, brand health track, price elasticity, local&global consumer trends,local&global fmcg trends, legal enviroment tracking, segmentation, usage&attitude, tourism, consumer behaviourin.